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LinkedIn Profile Scary Summary Section Part III

If you want to make your LinkedIn summary scary here is what to do.

– Your summary should start with email address and contact information on the very first line
– Paragraph one should be about what you do, your job title, and description using skills
– Paragraph two should show how you have added value to a previous company, tell a story (SAR) skills
– Paragraph three tell how you will solve a company’s problems use a story (SAR) skills plus “A CALL TO ACTION”
– Your last section should be titled specialties, areas of expertise, or skills.

Here is an example of the different sections starting with the email address.

janesmith@gmail.com or 222-222-2222

Paragraph 1 – What you do.

Progressive Business Development and Client Relationship Manager and Senior Marketer with consistent career growth over 15+ years. Strategic approach to business development and marketing / communications including target market analyses to achieve sustainable competitor advantage.

Paragraph 2 – successes

Noted for analytical strength and intelligence to ensure that products and services are well positioned for success in highly competitive market environments. Key achievements include: ROI 20% in the first 12 months via strategic marketing, advertising and digital campaigns, and successfully launched new division: Online Retail Store, as well as managed 12 month digital marketing agency campaign, design and brand agency, video productions, and other key suppliers.

Paragraph 3 – How you will solve their problems
Contact me if: You need someone adept at solution selling and integrating customer needs and change with the strategic direction of an organization. Diversified industry experience, excellent communication, proven leadership, penchant for action, and the proven ability to identify and seize opportunities that have led to the successful creation of new businesses, initiatives, services, increased revenues and market share. My experience extends across established organizations, start-ups, and profit and not for profit companies.

The above sections includes a CALL TO ACTION which most profiles do not have. If you are in business it makes sense to tell your customer what you want them to do.

The last section is your specialties

Specialties: New Business Development, Client Relationship Management, Marketing Management, Communications & multi-media, Brand Identity, design and digital, Data Segmenting, Profiling.

The total package will give a perfect look.

janesmith@gmail.com or 222-222-2222

Progressive Business Development and Client Relationship Manager and Senior Marketer with consistent career growth over 15+ years. Strategic approach to business development and marketing / communications including target market analyses to achieve sustainable competitor advantage.

Noted for analytical strength and intelligence to ensure that products and services are well positioned for success in highly competitive market environments. Key achievements include: ROI 20% in the first 12 months via strategic marketing, advertising and digital campaigns, and successfully launched new division: Online Retail Store, as well as managed 12 month digital marketing agency campaign, design and brand agency, video productions, and other key suppliers.

Contact me if: You need someone adept at solution selling and integrating customer needs and change with the strategic direction of an organization. Diversified industry experience, excellent communication, proven leadership, penchant for action, and the proven ability to identify and seize opportunities that have led to the successful creation of new businesses, initiatives, services, increased revenues and market share. My experience extends across established organizations, start-ups, and profit and not for profit companies.

Specialties: New Business Development, Client Relationship Management, Marketing Management, Communications & multi-media, Brand Identity, design and digital, Data Segmenting, Profiling.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Is your LinkedIn profile headline helping or hurting your visibility? It is the most heavily weighted search area on your LinkedIn profile. So why do most people use the LinkedIn default setting of Job title and Company name? How many opportunities are you missing by using a BORING headline?

How many of your customers are searching for a Senior Marketing Manager or how many of your clients are searching XYZ Company? Yes, you can include a title but that is only one part of your Headline.

UVP – Most people have a headline that simply states their position. But that doesn’t tell people why they should connect with you. It doesn’t tell them how you add value, and it doesn’t tell them how you can solve their company’s problem.

You need to learn how to set YOURSELF apart. You need to prove that YOU are a thought leader. You need to show that YOU are the expert.

There should be three parts to your headline; part one should be WHAT you do, part two should be WHO you help, and part three should be HOW you help them. Your headline should be laser focused on the customers (hiring managers) you are trying to attract.

Your headline is a marketing piece, most people on LinkedIn don’t realize this or utilize it to distinguish themselves from other users. Optimize Your Most Important SKILLS. The first few word in your LinkedIn headline gets the best SEO results from LinkedIn’s search algorithm.

Never use the word “Searching” Or “Opportunity” in your headline. Searching is your problem, not their solution. You want to be their solution. You must focus your skills on a certain company, industry, geographic region, or on a particular level of professional. Targeting an audience helps them say yes to you when the fit is there! People like people that are just like themselves.

Avoid ALL of the 2017 top ten overused buzzwords that LinkedIn has identified.

You have 120 characters to use in your headline, so choose them wisely. Do not use buzzwords because people are NOT searching for those terms. They may look good on your headline but they are like empty calories. Use separators – vertical bars (|) are visually OK to define your search terms, but you may want to use Wingdings (*) or Dingbats (✔) to standout.

On LinkedIn you DO want to stand out. Do not do ordinary, which will make you look average and on LinkedIn average is at the 250,000,000 mark. You don’t want to show up there for search results!

Related article.

Edit, EDIT, and EDIT some more. Your profile and headline should not be static they should change when you find skills that are more in demand. When you edit your headline your connections will be notified. Staying top of mind is a good thing in today’s digital world.

If your headline is designed correctly you will show up in results, when you show up that is when you will have an opportunity to connect!

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


The new LinkedIn profile interface: this will be a multi-part blog for all the sections of LinkedIn.

We will start with the New Intro section, that is the area on your profile that includes your Profile picture your LinkedIn headline, where you live, industry, current experience, and summary section. I other words the area above the fold.

First is your profile picture. LinkedIn loves pictures. A picture on your profile will increase your profile views 21 times and will increase your connection requests by 9 times. It helps to complete your profile so you are an Allstar, as well.

But just having your profile picture on your profile doesn’t improve your SEO(search engine optimization). What you have to do to improve that is to name your picture. It can’t be photo IMG.0.jpeg. That wont help with SEO.

What to need to do is go to the while where you store you photos and rename it. I renamed mine “Bruce Bixler LinkedIn Profile Training and Development”. This way when people search for your name and want to find your LinkedIn profile on Google your profile picture will be one of the results for images on Google.

Your photo is the instant calling card people use to determine who you are and what interest they should have in your profile, profession, and content.

For best results use a head shot of yourself smiling and dressed in professional attire. Your photo will help other LinkedIn users start to trust you.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Yes, export all of your LinkedIn connections.

Why and how do you export your connections? Because when LinkedIn changes and makes updates to the platform you don’t want to loose your information. If your computer crashes and cannot be repaired you should save your connections file on a flash drive.

It is easy to export your connections and it only takes 7 steps.

The first step: is too go to the tool bar at the top of your LinkedIn page and hover over “My Network”. A drop down will appear.

Second step: click on “Connections” from the drop down.

Third step: when the connections page appears click on the gear in the top right corner

Step four: The next page will show up and again in the top right corner under “advanced settings” will be “Export Connection”

Step five: The next page will be Export to Microsoft Outlook (.CSV file). IMPORTANT, There are other options but disregard them UNLESS you have a MAC!

Step six: Save the file to your desktop.

Step seven: Convert the file to excel so that you can manipulate the info.

LinkedIn gives you First Name Last Name, Email Address, Company name and current position. There are a lot of empty columns that you will have to delete. Delete the empty ones so you have a manageable file to manipulate. You can set it up by company or the easiest to alphabetize all of your connections.

Do it now because LinkedIn will eliminate this feature with the new user interface.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Don’t Waste Your Time with KEYWORDS on LinkedIn!

Most people want to cram their LinkedIn profile with keywords so their profile will show up in search results. You are wasting your time using keywords on LinkedIn. You should be using skills instead, yes skills. The updated version of the LinkedIn recruiter tool has a new filter and that filter is “SKILLS”.

Your headline on LinkedIn is THE MOST HEAVILY weighted areas for skills (search terms). Lot of job seekers on LinkedIn fill their headline with a list of keywords so they can be found, but in many cases the keyword is not a skill used by recruiters to search for clients.

One of my connections wanted to be found for “assessments” by his customers. I told him to use the skills section on LinkedIn to find the search term assessments, it didn’t exist in the skills section. So people on LinkedIn are not searching for the term assessments, BUT they are searching for the term ASSESSMENT!

MAKING INTELLIGENT USE OF THE SKILLS SEARCH FUNCTION

If you want to be found on LinkedIn you have to use the skills section to determine if people are searching for a particular word. If the word is not in the skills avoid using it on your profile. Here is what the skills search looks like.

Another connection of mine want to be found for “Director of Franchise Development”. Our first step was to search the skills section for the search term, it wasn’t there.

The second step was to search the skills section for “Franchise development”, it wasn’t there either.

The third step was to search for “Franchise”, which turned up “Franchise consulting”.

Step four was to search for the term development and we found business development. Close, but it wasn’t “Franchise development”.

Step five was look for training since as the director he has to train franchisees on how to develop the business. In the skills section we found “Training and Development”.

WRITING THE LINKEDIN HEADLINE

Our headline was set up for keywords which were not effective in results in search terms from the skills section. What we did was to combine the various skills into a cohesive headline with several skills the recruiters were searching for.

NEW PROFILE HEADLINE:
Franchise Consulting | Director of Training and Development | Expert in Franchise Sales | I help you with Marketing Strategy | B2B | Operations

There is a quote by Mark Twain: “The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning.”

So make sure you use the LinkedIn skills section to select the “RIGHT” work for your profile, ‘tis the difference between being found or not being found.

The next step is to insure we strategically place those skills where LinkedIn search algorithm will find them on your profile.

The first area is the headline, which I mentioned above is the first place LinkedIn focuses its search. The headline is the most important area for your skills to show up.

The second area of importance is your LinkedIn summary section. Strategically place the skills at the beginning or the top of the summary. Your summary section should include three paragraphs, each paragraph should lead with one of your skills.

The first paragraph should describe what you do including your skills. Make sure to leave white space between the paragraphs. The second paragraph should tell people what you have accomplished, again including your skills. The third paragraph should tell your future employers how you will be able to solve their problems, make sure to start off with youR skills.

The third area for skills should be at the bottom of your summary with an area titled “Skills”, “Specialties”, or “Areas of Expertise”. You should add nine to eleven skills in this area so they are picked up by search filters. Pick the nine to eleven skills you have the most endorsements for.

Specialties:

* Franchise Development | Sales Management | Marketing Management | Operations Management
* Franchise Consultant | Salesforce CRM software
* Discovery Day Director | Store Tour Director
* Talent Acquisition Director | Franchise Partner Support Director | Coach

The fourth area, of course is the “SKILLS” section itself. In the skills section you are allowed to add fifty skills, and you do want to add all 50 to your LinkedIn profile. The reason why is because you want endorsements for those skills that you have. If you don’t select 50 skills one of your connections can endorse you for a skill that is not related to you or your job. So if you have 50 skills selected you block others from endorsing you for unwanted skills.

The fifth area should be your current and past Job Titles in the experience sections. In each job experience Headline you should strategically place those skills both in the job title and the job description.

For additional reading see: New features of the LinkedIn skills section

Headline: Franchise Consulting | Director of Training & Development | Sales Manager | National Marketing Manager | Talent Acquisition

Job description:

Regional | Area Marketing Manager | Regional Sales Manager | Talent Acquisition Manager
* Franchise Consultant.
* Provide daily marketing | technical assistance to over 50 regional franchise partners | stores.
* Direct marketing | cold calling | B2B | B2C | office | retail | industrial, coaching effectively and successfully to increase franchise partner’s store sales and visibility.
* Employee talent acquisition | employee training to over 50 regional franchise partners | stores.

AND

Headline: Regional Vice President | Franchise Training and Development Director | Sales Manager | Coach

Job description:

Regional | Area Development Manager | Area Operations Manager | Sales & Marketing Manager
* Assist Franchise Development Director | franchise development | talent acquisition | franchise partner support.
* Franchise Consultant.
* Directed ongoing marketing | sales | technical | training | support to over 50 regional franchise partners | stores.

BONUS: add your skills to the “Interests” section of you LinkedIn profile. This is a search term area also that most people don’t add business interests (SKILLS) to, let alone know that they can add the “Interest” section to their profile. Remember this is a business networking site so make sure to add your business skills to this underused section of LinkedIn.

Originally Posted on Social Hire by Bruce Bixler on 01 November 2016 at 21:01

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


5 Crippling Beliefs That Keep Your LinkedIn Profile OUT of Search Results!

Belief Number one: you don’t have a picture, and if you do it is’t optimized!
A picture on LinkedIn increases your chances of profile views 11 times. An optimized picture means you name your picture (YOUR NAME LINKEDIN PROFILE MARKETING MANAGER) and it will increase your search results not only on LinkedIn but will show up on Google search as an image result.

Belief Number two: Your LinkedIn headline is your current job title and company name!
Most people use the default setting on their LinkedIn headline which is their current job title and company name. Never use a default setting on LinkedIn it will brand you as a commodity. Your headline is your tagline or marketing piece. It should include 3 things. What you do, who you help, and how you help them.

Number three: Your LinkedIn summary is about YOU!
Your summary should be in the first person and yes the first paragraph should tell people about what you do. Just make sure every sentence doesn’t start with “I”, “I”, and “I”!! The second paragraph should tell you client or customer or recruiter how you have helped previous company or jobs increase sales cut costs, or streamlined a procedure. The third paragraph you tell how you will solve their problem! Make sure to add a “call to action” (Contact me to see how I can help your business with marketing solutions.

Number four: You loaded your LinkedIn profile with keywords instead of searchable skills.
Most people use keywords on their profile which is OK but to get better search results use LinkedIn skills. Skills are search terms that people using LinkedIn have already search for. EXAMPLE: Friend of mine wanted to be found for “Public SPEAKER” We searched the skills section and it wasn’t there, but “Public SPEAKING” was there. So we changed his headline for the searched skill of Public SPEAKING.

Number five: You haven’t joined any or just a few LinkedIn groups
If you want to be found on LinkedIn you have to be in their network. If you are not in a persons network you will not show up in search results. The fastest way to increase your network is to join groups and make sure they are large groups. LinkedIn changed it search about a year ago so when you search it used to be you searched all of LinkedIn, not anymore your search results are only the people in your network.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Sales people want to be found on LinkedIn. Sales managers want clients to find them on LinkedIn, and sales leaders want customers to find them on LinkedIn.

I know sales people are always looking for customers, clients and sales but sometimes the customer comes to you because your profile resonates with them. Why are some profiles magnates for clients and others scare them away? If you engage someone in the C-suite, an influencer, or a future client on LinkedIn and your profile is average at best, will you get their attention? Does your profile reflect the skills or more importantly the skill set they need to solve their problem?

Skills on LinkedIn are search terms that your customers and clients are looking for. Do you have the skill set to attract those customers? The average sale today involves 5 or more people. Is one of your skills cross functional problem solving or multi-level communications? Are you in sales or consultative selling, in other words are you solution selling? 89% of buyers turn away from the sales person if they don’t have the right insights or knowledge about their business, do your profile skills demonstrate that knowledge?

How to find skills, the easiest way to find skills is to search your competition. That’s right, when you do a search for the term “sales” on LinkedIn search box the results are the best profiles for that (skill) search term. Who are the sales leaders in your company? Look at their profiles and the competition to see what skills people in your industry have on their profile. But do it anonymously, you know, change your privacy settings!!! If your results turn into a hot lead you can even follow them on LinkedIn!

Here is how to follow others on LinkedIn ninja style: https://www.linkedin.com/pulse/20140825165901-41330170-linkedin-business-intelligence-4-ways-to-follow-people-on-linkedin?trk=mp-reader-card

Which skills to add to your profile? When you are searching for skills for your profile don’t select the first skills you see. Be strategic, don’t just select MARKETING, ask yourself which skills are my customers are looking for? Is it “on line marketing, social media marketing, digital or email marketing that people need?” When you are searching in the skills box the dropdown will give you a list of skills and that list is in numerical order of number of searches. Aim for the skills that you have that are highest on the list since they are searched most often.

capture-dropdown

Where to add the skills to have the best search results. On your LinkedIn profile the most optimized and highly searched areas start with your HEADLINE. Your headline should not be your job title and company name, you already have that in your experience section. Your headline should include at least 3 skills, tell people what you do (include a skill), who you help (include a skill), and how you help them (include a skill or two). Then strategically add skills at the beginning of your summary, and at the beginning of every paragraph. Then add at the bottom of the summary (after your call to action) type in the word SKILLS: add ten skills that you have the most endorsements for. Each job experience should include skills as well as the summary of each job. Make sure you select all 50 skills to add to your profile. Finally add skills to your interests section, these should be business interests (skills).

How to use the skills section on LinkedIn. To view the secrets behind the skills section click on the blue “View Profile As” then you will see your profile as your client would view it. Then scroll down to the skills section and click on the name of the skill. Behind each skill are people, topics, education, groups, articles, and additional skills related to the subject skill.

https://www.youtube.com/watch?v=19ehVkzTvOY

These are additional skills you should add to your profile because they are related skills which could make you a better skills fit than your competition.

Here are the features of the skills section: https://www.linkedin.com/pulse/top-8-ways-use-new-linkedin-skill-pages-have-been-updated-bixler?trk=prof-post

If you are sharing content with your leads the skills section is an ideal area to supply you with content for your customer, it has Lynda courses, Slideshare presentations, as well as Pulse articles related to your skills. You have to be the subject matter expert for your customer or your client’s resource for their problem. Slideshare and Pulse articles will give you an advantage over other sales people because they don’t have access to this information but you will. Make sure you share content about your customer’s interests not yours. There are thousands and thousands of articles to choose from.

As with any sales process you have to be consistent and persistent. LinkedIn is the same way and they are consistently changing, so you have to be persistent with the skills on your profile.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Originally published for Peoplelinx.com

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and help business people understand the maize of LinkedIn features. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com

Bruce is a Retail professional with 30 years varied experiences. He has worked in every facet of retail, from being an entrepreneur, to having corporate positions with a “Fortune 500” company. After his corporate retail position was eliminated in 2009 he became involved with LinkedIn, Twitter, and social media in his job search.

In 2011 I started my own social media business, Hobknobery to provide one-on-one profile consultations, presentations, and workshops for LinkedIn. He expanded into social media marketing for small businesses, training recruiters how to use LinkedIn, and social selling for salespeople and business development. Most recently he has presented workshops for recruiters, outplacement companies, small business groups and companies as well as webinars for national retail businesses.


Three Misconceptions About Your LinkedIn Summary!

YOUR SUMMARY SHOULD BE IN THE THIRD PERSON! Wrong. Who is your ideal audience? If you want to be successful using LinkedIn as a marketing tool your profile has to be written in the first person. The only successful place I’ve seen written in the third person is on the dust jacket of a book. You want to talk to your customers as if you are talking to them face to face. They want to get to know like and trust you. Have a conversation with your reader. Most importantly be authentic!!

YOUR SUMMARY SHOULD BE ABOUT YOU! Wrong. Your summary should be customer focused. Not about you, but what you can do for your target audience. Address and help them achieve their goals, give them something they need, their “What’s in it for me”. Your summary should be about how you help solve your client or customer’s problem. Define the pain point in detail so that the client knows that you understand the pain and that you have the answer. If you are in job search show your customer (the hiring manager) that you understand their problem and have the answers to fix it. Demonstrate your expertise.

This could be your summary “Customer service driven corporate recruiting and retained executive search professional experienced managing full life cycle recruiting of exempt and non-exempt positions for emerging growth and venture capital-backed enterprises to the largest global corporations within the healthcare, consumer packaged goods, technology, manufacturing and service industries.”

OR
Capture up down arrow

YOUR SUMMARY SHOULD BE SPRINKLED WITH KEYWORDS! Wrong, never use keywords on your LinkedIn profile. Your LinkedIn summary should be filled with searchable SKILLS. Strategically place the skills for SEO at the beginning of each sentence or at the top of a paragraph. Use the skills section of your profile to select the skills you want to be found for. The reason to use the skills section is because those skills are being searched for on LinkedIn. Customers are looking for people with a specific skill set.

YOUR SUMMARY IS ABOUT WHAT YOU DO, WHO YOU HELP, AND HOW YOU HELP THEM! Yes tell them what you do and be brief, may 2 or 3 sentences. Who do you help, small business, entrepreneurs, or enterprise customers. How you help them. What problem you solve for your ideal client or customer. Two things you must add to your summary at the bottom are SKILLS and a call to action. If they have read to the end of the summary, make worth it for them to reach out and contact you.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Sharing Articles on LinkedIn Home Page Updates!

You start on the home page of your LinkedIn profile where it says to share an update.

Why, to establish yourself as a subject matter expert, to improve your LinkedIn SSI score, or to stay top of mind with your connections.

But how do you share articles or information with your network on LinkedIn? There are several ways to do that. First most blogs or web pages have share buttons.

A second way to share articles is to use the LinkedIn’s Sharing Bookmarklet. I use Google Chrome so all I had to do was left click and drag the the button to the tool bar at the top of my page.

Once there it is easy to share to LinkedIn homepage updates, add to Twitter, selsct a group to share it with or send it directly to an individual you think may be interested in the topic.

There is a third way to share articles on your home page and that is to open the article from the source which will generate a URL. Once the article is open copy the URL from the search box at the top of your page. Then go to your LinkedIn homepage click on share an update. Two boxes will open up. One box will say “Whats on your mind” this is where you put in a comment about the article. Form the comment into a question to generate interaction. The second box will be a share box, where you get to select with whom you want to share the article.

After you make your comment then you paste the copied URL from the article in the box. The URL will auto generate the title of the article, add a thumb nail image for you, and post the article to your LinkedIn feed once you hit the blue share button.

Bruce is sought out by leaders in sales, business development, training, and recruiting who recognize the need to attract client’s and customer’s through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Interview About LinkedIn For Official Blog with Stathis Kassios

Interview with Bruce Bixler
Please introduce yourself to the readers of this blog and update us on your latest business endeavors

Hi Stathis, My name is Bruce Bixler, seven years ago I lost my job. Everyone told me to get on LinkedIn. I got on LinkedIn and nothing happened. Went to several LinkedIn workshops and the only thing the speakers told us was how to set up a profile. I wanted to know HOW to use it.

So I started doing my own presentations to show others how to use LinkedIn. I did land a job but kept on learning everything I could about LinkedIn. I started to get paid for my presentations and workshop. Now that I’m at retirement age I want to transition into doing LinkedIn full time and quit my regular retail job.

Why have you focused specifically on Linkedin compared to other social media platforms available?

I focused on LinkedIn because it was the most professional digital platform and it intrigued me the most. LinkedIn does not broadcast all it’s changes so you have to either find it and learn about it from others.

From your experience, do companies leverage the intelligence obtained through Linkedin or they don’t rip the benefits yet? This relates to the digital age which should be embraced by modern corporations in order to survive.

Large companies know how to use LinkedIn but the 80 – 90 percent of small to mid sized companies don’t know, don’t know all the tools, don’t have someone knowledgeable, or don’t have the time to reap the benefits of LinkedIn.

Your forecast on social media in the future. How they will evolve?

A peek into the future of digital will be companies will need to embrace visual or video like Tumblr, Meerkat, Periscope, or Snapchat and other future digital platforms. Businesses can no longer avoid social, digital, or visual media and keep up.

Please close this interview the way you see fit.

Two things people have to know: LinkedIn is not a place for your resume it is NOW your digital reputation and it’s not a matter of which social or digital media you use, it is how WELL you use the media.

Find Bruce Bixler in the following links:
Linkedin https://www.linkedin.com/in/brucebixler49
Youtube https://www.youtube.com/user/BruceBix49
Twitter https://twitter.com/BruceBixler49
website http://www.hobknobery.com/
blog https://brucebix49.wordpress.com/