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Three Misconceptions About Your LinkedIn Summary!

YOUR SUMMARY SHOULD BE IN THE THIRD PERSON! Wrong. Who is your ideal audience? If you want to be successful using LinkedIn as a marketing tool your profile has to be written in the first person. The only successful place I’ve seen written in the third person is on the dust jacket of a book. You want to talk to your customers as if you are talking to them face to face. They want to get to know like and trust you. Have a conversation with your reader. Most importantly be authentic!!

YOUR SUMMARY SHOULD BE ABOUT YOU! Wrong. Your summary should be customer focused. Not about you, but what you can do for your target audience. Address and help them achieve their goals, give them something they need, their “What’s in it for me”. Your summary should be about how you help solve your client or customer’s problem. Define the pain point in detail so that the client knows that you understand the pain and that you have the answer. If you are in job search show your customer (the hiring manager) that you understand their problem and have the answers to fix it. Demonstrate your expertise.

This could be your summary “Customer service driven corporate recruiting and retained executive search professional experienced managing full life cycle recruiting of exempt and non-exempt positions for emerging growth and venture capital-backed enterprises to the largest global corporations within the healthcare, consumer packaged goods, technology, manufacturing and service industries.”

OR
Capture up down arrow

YOUR SUMMARY SHOULD BE SPRINKLED WITH KEYWORDS! Wrong, never use keywords on your LinkedIn profile. Your LinkedIn summary should be filled with searchable SKILLS. Strategically place the skills for SEO at the beginning of each sentence or at the top of a paragraph. Use the skills section of your profile to select the skills you want to be found for. The reason to use the skills section is because those skills are being searched for on LinkedIn. Customers are looking for people with a specific skill set.

YOUR SUMMARY IS ABOUT WHAT YOU DO, WHO YOU HELP, AND HOW YOU HELP THEM! Yes tell them what you do and be brief, may 2 or 3 sentences. Who do you help, small business, entrepreneurs, or enterprise customers. How you help them. What problem you solve for your ideal client or customer. Two things you must add to your summary at the bottom are SKILLS and a call to action. If they have read to the end of the summary, make worth it for them to reach out and contact you.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Sharing Articles on LinkedIn Home Page Updates!

You start on the home page of your LinkedIn profile where it says to share an update.

Why, to establish yourself as a subject matter expert, to improve your LinkedIn SSI score, or to stay top of mind with your connections.

But how do you share articles or information with your network on LinkedIn? There are several ways to do that. First most blogs or web pages have share buttons.

A second way to share articles is to use the LinkedIn’s Sharing Bookmarklet. I use Google Chrome so all I had to do was left click and drag the the button to the tool bar at the top of my page.

Once there it is easy to share to LinkedIn homepage updates, add to Twitter, selsct a group to share it with or send it directly to an individual you think may be interested in the topic.

There is a third way to share articles on your home page and that is to open the article from the source which will generate a URL. Once the article is open copy the URL from the search box at the top of your page. Then go to your LinkedIn homepage click on share an update. Two boxes will open up. One box will say “Whats on your mind” this is where you put in a comment about the article. Form the comment into a question to generate interaction. The second box will be a share box, where you get to select with whom you want to share the article.

After you make your comment then you paste the copied URL from the article in the box. The URL will auto generate the title of the article, add a thumb nail image for you, and post the article to your LinkedIn feed once you hit the blue share button.

Bruce is sought out by leaders in sales, business development, training, and recruiting who recognize the need to attract client’s and customer’s through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Interview About LinkedIn For Official Blog with Stathis Kassios

Interview with Bruce Bixler
Please introduce yourself to the readers of this blog and update us on your latest business endeavors

Hi Stathis, My name is Bruce Bixler, seven years ago I lost my job. Everyone told me to get on LinkedIn. I got on LinkedIn and nothing happened. Went to several LinkedIn workshops and the only thing the speakers told us was how to set up a profile. I wanted to know HOW to use it.

So I started doing my own presentations to show others how to use LinkedIn. I did land a job but kept on learning everything I could about LinkedIn. I started to get paid for my presentations and workshop. Now that I’m at retirement age I want to transition into doing LinkedIn full time and quit my regular retail job.

Why have you focused specifically on Linkedin compared to other social media platforms available?

I focused on LinkedIn because it was the most professional digital platform and it intrigued me the most. LinkedIn does not broadcast all it’s changes so you have to either find it and learn about it from others.

From your experience, do companies leverage the intelligence obtained through Linkedin or they don’t rip the benefits yet? This relates to the digital age which should be embraced by modern corporations in order to survive.

Large companies know how to use LinkedIn but the 80 – 90 percent of small to mid sized companies don’t know, don’t know all the tools, don’t have someone knowledgeable, or don’t have the time to reap the benefits of LinkedIn.

Your forecast on social media in the future. How they will evolve?

A peek into the future of digital will be companies will need to embrace visual or video like Tumblr, Meerkat, Periscope, or Snapchat and other future digital platforms. Businesses can no longer avoid social, digital, or visual media and keep up.

Please close this interview the way you see fit.

Two things people have to know: LinkedIn is not a place for your resume it is NOW your digital reputation and it’s not a matter of which social or digital media you use, it is how WELL you use the media.

Find Bruce Bixler in the following links:
Linkedin https://www.linkedin.com/in/brucebixler49
Youtube https://www.youtube.com/user/BruceBix49
Twitter https://twitter.com/BruceBixler49
website http://www.hobknobery.com/
blog https://brucebix49.wordpress.com/


Your LinkedIn Profile and The Alumni Tool! Do you know how to use it? Did you even know it is there?

If you are in sales, lead generation, business development, recruiters, or job search you will want to know how to use this section of LinkedIn. It is one of the choices under my network on the tool bar at the top of your profile page.

Capture find alumni

Select “Find Alumni” from the drop down. The next screen will be the most recent college you have listed on your LinkedIn profile. You do not have to use your college, you can search any college listed. The best colleges to use for this search are colleges with large alumni base. So when to do a search you have a lot of profiles to filter.

After you have selected the college you want there are filters to use for “Where They Live”, “Where They Work”, and “What They Do”. This is the first page of filters. If your search is for Chicago, Kraft-Heinz, and Finance this is what the filters will look like. Then down the middle of the page results on the right side is an “arrow”, click on it and it will take you to the second page of filters.

For people in sales, lead generation, or business development you will be interested in the last column and the profile pictures at the bottom of the page. For job seekers you will be interested in the skills column and the photos at the bottom of the page.

For recruiters you will be interested in the profiles at the bottom of the page because they may be passive candidates for a job position that you are searching for.

If you are in job search the results will be two fold. First the skills listed on the second page will give you a hint of what skills you need on Your LinkedIn profile if you want to work for this company. Second the pictures at the bottom of the page may be the hiring manager or at the very least a connection that actually works at the company.

The profiles at the bottom of the page will be the people that meet your search criteria. They can be any one of your first degree, second degree, group members, or third degree and out of your network.

In this search result I have 5 results. Unfortunately none of the profiles are in my network, so I will have to change my search terms so I get better results of people in my network. I need people from my network for introductions to others I may want to connect with. If you are in sales the profile results at the bottom will be your leads for business development.

If I have missed any features let me know and I can add the feature.

Bruce is sought out by leaders in sales, business development, training, and recruiting who recognize the need to attract client’s and customer’s through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply reply to this email bruce@hobknobery.com or call Bruce at 224-221-9700.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Your LinkedIn Profile: A Movable Fete!

Your LinkedIn profile is a business networking platform and profile marketing tool!! If you don’t like where a section on your profile is, just MOVE it! What, you didn’t know that you can move most sections of your LinkedIn profile? Eighty per cent of the people on LinkedIn have no idea that just about every section on LinkedIn can be rearranged. And even sections within some of the sections they can also be moved.

Let’s start with the main sections of your LinkedIn profile. Yes you can move your summary, skills, experience, volunteer experience, education, organizations, certifications, courses, honors and awards, languages, publications, projects, and additional information. The question is which section do you want where?

To change the order of the sections on your profile page.
Move your cursor over Profile at the top of your homepage and select Edit Profile.
Move your cursor over the section you’d like to move, then click and hold the Reorder Section icon in the top right.
Drag the section to a new location.
Release the Reorder Section icon to drop the section into place.

Most people start off with their summary section to give the profile viewer a snapshot of your profile where you tell them who you are, what you do and how you help them. Now the LinkedIn default is to place your experience next. But do not ever use any LinkedIn default setting. So this gives you an opportunity to move this section of your profile.

So why would you want to move sections of your profile? If you are in business this would give you an opening statement to place your summary at the top of your LinkedIn profile. You could follow this up by the experience you have had regarding the experience and accomplishments you need to solve a client’s problems. After the experience you can place the skills section with its endorsements from others for social proof of your success.

If you are in job search you also may start with the SUMMARY SECTION and use that in place of your elevator pitch. Make it an elongated version and tell recruiters what you do, what you have done in past work experience and how you will solve a new companies pain points. But the second section for job search should be your SKILLS SECTION because that is what recruiters and hiring managers are searching for. Make it easy for them to find your skills.

The EXPERIENCE SECTION if you have two or more current positions on LinkedIn can be rearranged.

1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Move your cursor over the position you’d like to rearrange.
3. Click and hold the Up/Down arrow to the right of your position name and drag it into the desired position.

Note: You can’t rearrange the order of past positions. Those will always appear with the most recent position held showing first.
Rearrange current positions

Recommendations, following, groups, companies, and schools and Pulse articles are not movable.

Another area that you can rearrange parts of is the EDUCATION SECTION.

1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Move your cursor over the education entry you’d like to rearrange.
3. Click and hold the Up/Down arrow to the right of your school name and drag it into the desired position.

Note: The first entry listed in the Education section appears in the box at the top of your profile. You can’t display more than one entry in the top box of your profile.

Next you can rearrange your publications.

Rearrange publication entries
1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Move your cursor over the publication you’d like to rearrange.
3. Click and hold the Up/Down arrow to the right of your publication title and drag it into the desired position.

You also can rearrange your whole volunteer section but then you can also rearrange the different volunteer activities within the section.

Finally the other movable section is the skills section.

To reorder the skills on your profile:
1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Scroll down to the Skills & Endorsements section and click anywhere in the box.
3. Move your cursor over the skill you’d like to move, then left click and drag to re-order. You can do this for each skill you’d like to reorder.
Click Save.

And finally you can move your endorsers, LinkedIn will allow users to change the order of which photos show up for a certain skill.

1. Edit your profile then scroll to skills
2. Then select “manage endorsements”
3. Select the skill that you want to reorder
4. Select the endorsers you want featured by un-checking their name
5. Then click save
6. Go back to edit and click (make a check) in the box next to the names you deleted and add them back
7. Click save and the most recent adds will show up

If I have missed any moves let me know and I can edit the article.

Bruce is sought out by leaders in sales, business development, training, and recruiting who recognize the need to attract client’s and customer’s through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply reply to this email bruce@hobknobery.com or call Bruce at 224-221-9700.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Your LinkedIn Profile is Your Digital Internet of Things (IoT)

The definition. The Internet of Things (IoT) is the network of physical objects, devices, vehicles, buildings and other items which are embedded with electronics, software, sensors, and networks, which enables these objects to collect and exchange data. My LinkedIn profile is part of my network of (IoT), its an other item which is embedded with networks to exchange information with other connections using devices (Laptop and smartphone) and websites.

It starts with my LinkedIn profile page. These profile collect useful data with the help of various existing technologies and then autonomously flow the data between other websites and devices. LinkedIn’s biggest device is an open source technology called Kafka that was originally developed to pass messages between the pieces of LinkedIn’s large web application.

That’s what your profile is meant to be used for, to pass your messages between the pieces (SlidShare, Lynda, Rapportive, and others) of LinkedIn’s web applications. On your profile page is your contact information that only your first degree connections can view.

This is the hub for your LinkedIn profile (IoT) Internet of Things. All of this contact information is on your profile and most people on LinkedIn do not use it or even know that it exists. It starts with your phone number and email address. Experienced users will know that you can add blogs, company websites, personal websites, RSS Feed, portfolio, and others. There are three basic websites that LinkedIn lets you add plus Twitter.

Other ways to add to your (IoT) Internet of Things would be to add your company to the LinkedIn platform. Then you can place your website address such as http://www.hobknobery.com directly underneath my current experience section position. When you place it there it becomes a hyperlink so when someone hovers over the link and clicks on it, it takes the reader of your LinkedIn profile directly to your company page on LinkedIn.

We are getting warmed up now. If you have other websites you use for your company you can add those ass well. Lets say you have a YouTube Channel that you would like to share with your connections. Go to your YouTube Channel and click on the URL link and copy it. Then go to your LinkedIn profile and “edit” it. At the top right corner of every section of your profile is sqaure with a (+) plus sign on it. Click on it.

This is what it looks like. Next screen will be a drop down and you will have two choices add a URL, which your are going to add, or it will ask you to find a file. Paste the URL you copied from your YouTube channel into the box the say http:// and LinkedIn will auto generate a title and description for you, which you should edit to make it SEO friendly.

Once that is done there will be a box with your media from Youtube https://www.youtube.com/channel/UC-Ji2mhHzFW-tD55wWL7BOg which when you click on the image will take you directly to your YouTube channel.

One of the mainstays of your profile is your Twitter account which is separate from your websites. With a Twitter account added to your LinkedIn profile you can leverage two different digital media platforms simultaneously. When you post an update on your LinledIn profile you can share that update on Twitter at the same time provided your audiences are the same.

The next part of your (IoT) Internet of Things you can add to your LinkedIn profile is Slidshare. SlideShare is owned by LinkedIn and is actually part of your profile listed under “Interests”. You can have a separate SlidShare account but if you don’t you can add it through your LinkedIn profile. Some SlideShare stats you may want to know about: 70 million lusers, 159 million page views and 41% of B2B marketers use it to share content.

You can add four types of media to SlideShare, images, presentations, papers, and video. This is an opportunity to showcase what you are all about. Adding visual media to yur LinkedIn page will separate you from others in you industry. It will help you stand out and make you the subject matter esxpert in your field.

There are other sites you can add to your (IoT) Internet of Things on LinkedIn and one of them is an About.me page. https://about.me/brucebixler What you can do is set up your profile on About.me open the profile page so it generates a URL, then copy the URL go to edit your LinkedIn profile andd place it in the section of your profile that you feel it is the most appropriate. I put mine at the bottom of my LinkedIn Summary section since it is about me. The only thing you have to is have to do is click on the image and it will take the viewer directly to that web site.

If you are a blogger you can add your blog to one of the three websites LinkedIn lets you use. If you use WordPress you can share your blog on the LinkedIn platform every time you post. There are other sites you can add it’s just up to your imagination, have fun with your additions.

Bruce is sought out by leaders in sales, business development, training, and recruiting who recognize the need to attract clients and customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to practically use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply reply to this email bruce@hobknobery.com or call Bruce at 224-221-9700.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


How do you find the list of LinkedIn connections requests that you have sent out?

Where do you start? At the top of your profile page. Scroll over the toolbar at the top right until you hover over the people icon and a drop down will appear.

Pending invitations will be at the top of the drop down and “see all” will be on the top right corner near “Grow My Network”. Click on “see all”

When you click on it there is a drop down and you can select from three choices: pending invitations, sent invitations, and blocked invitations.
Select “sent Invitations and the next page will be all of your sent invitations in chronological order.

Only sent invitations that are still waiting for a response will be displayed.

You invited these people to connect and they haven’t responded yet. (This list might not include people you invited in the last few minutes.) If you don’t want LinkedIn to send reminder emails, you can cancel an invitation. The person you invited won’t get notified that you canceled the invite.

Note: Canceling invitations doesn’t return them to your balance of available invitations.

Keep in mind that if the recipient has already accepted your invitation to connect, you still have the option to remove the connection. That a post for another time.

Here is my call to action. If you would like continuing information about Social Selling and LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


If you have a LinkedIn profile you will want to know How to Feature Your LinkedIn Profile, NOT the Competition!

Have you looked at your connections and other contacts LinkedIn profiles and noticed on the right hand side of your profile the pictures of others under “PEOPLE ALSO VIEWED” section. Some of these other people may be your direct competition. So why would you want to feature them on YOUR LinkedIn profile?

If you are in sales, business development, consulting, recruiting, financial services, or real estate why would you want to give free publicity to your competitors? This feature is updated multiple times each month, and shows a maximum of 10 profiles that viewers of your profile also viewed. The member at the top of the list had the most views by people also looking at your profile.

In order for someone else to appear in this list, they’d have to be viewed more times than the people already shown. This box shows some of the other profiles that viewers of a LinkedIn profile have also looked at. You may see it on your own profile or on someone else’s profile.

The information in the People Also Viewed feature doesn’t reveal any individual’s browsing history, including your own. If the profiles listed in the box are the same as profiles you’ve viewed, that’s just a coincidence.

If one of your goals on LinkedIn is to increase your visibility, this feature can significantly increase the likelihood that your profile will be discovered and viewed by other members. However, you also have the option to remove the box from your profile.

Here is what you want to do. Go to the settings page on LinkedIn.

Your settings are located at the tool bar at the top right of your profile. It’s where your profile picture SHOULD be. Hover your mouse over the picture and a drop down will appear. Scroll down to privacy and settings and select manage. Next your setting for profile should come up, in the middle of the page are privacy controls. Scroll down two thirds of the way and select Show/hide “Viewers of this profile also viewed” box. Next, uncheck the box and save your changes. Now when people look at your profile that is all they will see.

So if you don’t want to promote your competition on your LinkedIn profile turn off their visibility. This way your customer, client or recruiter will only be able to view YOUR profile.

Here is my call to action. If you would like continuing information about Social Selling and LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


LinkedIn Search, You are ONLY Searching Your Network!

LinkedIn recently announced that they have reached the 400 million member mark from which you can only access a small fraction (your network). Not daily active users but a total of 400 million profiles. The question I want to ask you is how large is your network of LinkedIn connections?

You have first degree connections, second degree connections, third degree connections, and group connections. When you do a search or advanced search on LinkedIn a lot a people believe you are searching ALL of LinkedIn. Quite the contray, you are only searching the profiles and get the results of your LinkedIn connections.

I have a connection that has a few hundred connections and his total search results when he is searching is 3,117,000 profiles.

I have 4600 connections and my search results are 10,800,000 profiles. This means that everyone else on LinkedIn is out of my netwok. When they out of your network the name isn’t viewable by you. The profile shows up as “LinkedIn Member”.

LinkedIn is a search engine of profiles, so if you want to see more results you will have to increase your network. The only way to increase it is to add connections and join groups. Happy connecting.

Here is my call to action. If you would like continuing information about Social Selling and LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


New LinkedIn Skill Pages Have Been Updated! Do you know how to use them?

Yes, LinkedIn skill pages are back. But having access to the information is not obvious. LinkedIn hid it in plain sight. The first step is to go to your profile page and click on the BLUE “View Profile as” button. The blue button changes to “send a message”. Instead of the edit mode, where the edit pencils show up whenerver you hover your mouse over different sections of your profile, you want to view your profile as your connections do.

When you are viewing your profile as a connection you can click on a skill which actually becomes a hyperlink and takes you to a LinkedIn “TOPIC” page. Make sure you click on the skill not the number of endorsements.

People you know have this skill. It will list the top people on LinkedIn that have this skill. Take a look at their profile and see what skills they have listed on their profile. If you are in the same industry do you have those skills also listed on your profile? If you don’t maybe you had better add them for your keyword search results.

Lynda see what there is to study about YouTube from Lyndadotcom.

Pulse articles written by members of LinkedIn regarding the subject of YouTube. It will show you the most popular posts by LinkedIn members that have been written about the subject.

Slideshare, next if you scroll down the page you will see a listing for the most popular items that have been written about YouTube on the SlideShare platform which is owned by LinkedIn.

Jobs that use this skill. Check out all of the jobs listed on LinkedIn that use that skill.

LinkedIn groups, all the groups on LinkedIn regarding that skill or are about subject matter or expertise of that skill.

People also know, scroll down more and there will be a listings of similar skills that people also have on their profiles.

All the info from above about skills is in the expanded version. I just found out there is a consolidated version which looks a little different which is shown below. Not all of the above info is displayed but most of it is. Not sure what drives the version you look at or which one LinkedIn decides to show you.

Here is my call to action. If you would like continuing information about Social Selling and LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com