Category: JOBS 2.0



Your LinkedIn Profile is Your Digital Internet of Things (IoT)

The definition. The Internet of Things (IoT) is the network of physical objects, devices, vehicles, buildings and other items which are embedded with electronics, software, sensors, and networks, which enables these objects to collect and exchange data. My LinkedIn profile is part of my network of (IoT), its an other item which is embedded with networks to exchange information with other connections using devices (Laptop and smartphone) and websites.

It starts with my LinkedIn profile page. These profiles collect useful data with the help of various existing technologies and then autonomously flow the data between other websites and devices. LinkedIn’s biggest device is an open source technology called Kafka that was originally developed to pass messages between the pieces of LinkedIn’s large web application.

That’s what your profile is meant to be used for, to pass your messages between the pieces (SlidShare, Lynda, Rapportive, and others) of LinkedIn’s web applications. On your profile page is your contact information that only your first degree connections can view.

This is the hub for your LinkedIn profile (IoT) Internet of Things. All of this contact information is on your profile and most people on LinkedIn do not use it or even know that it exists. It starts with your phone number and email address. Experienced users will know that you can add blogs, company websites, personal websites, RSS Feed, portfolio, and others. There are three basic websites that LinkedIn lets you add plus Twitter.

Other ways to add to your (IoT) Internet of Things would be to add your company to the LinkedIn platform. Then you can place your website address such as http://www.hobknobery.com directly underneath my current experience section position. When you place it there it becomes a hyperlink so when someone hovers over the link and clicks on it, it takes the reader of your LinkedIn profile directly to your company page on LinkedIn.

We are getting warmed up now. If you have other websites you use for your company you can add those ass well. Lets say you have a YouTube Channel that you would like to share with your connections. Go to your YouTube Channel and click on the URL link and copy it. Then go to your LinkedIn profile and “edit” it. At the top right corner of every section of your profile is sqaure with a (+) plus sign on it. Click on it.

This is what it looks like. Next screen will be a drop down and you will have two choices add a URL, which your are going to add, or it will ask you to find a file. Paste the URL you copied from your YouTube channel into the box the say http:// and LinkedIn will auto generate a title and description for you, which you should edit to make it SEO friendly.

Once that is done there will be a box with your media from Youtube https://www.youtube.com/channel/UC-Ji2mhHzFW-tD55wWL7BOg which when you click on the image will take you directly to your YouTube channel.

One of the mainstays of your profile is your Twitter account which is separate from your websites. With a Twitter account added to your LinkedIn profile you can leverage two different digital media platforms simultaneously. When you post an update on your LinledIn profile you can share that update on Twitter at the same time provided your audiences are the same.

The next part of your (IoT) Internet of Things you can add to your LinkedIn profile is Slidshare. SlideShare is owned by LinkedIn and is actually part of your profile listed under “Interests”. You can have a separate SlidShare account but if you don’t you can add it through your LinkedIn profile. Some SlideShare stats you may want to know about: 70 million lusers, 159 million page views and 41% of B2B marketers use it to share content.

You can add four types of media to SlideShare, images, presentations, papers, and video. This is an opportunity to showcase what you are all about. Adding visual media to yur LinkedIn page will separate you from others in you industry. It will help you stand out and make you the subject matter esxpert in your field.

There are other sites you can add to your (IoT) Internet of Things on LinkedIn and one of them is an About.me page. https://about.me/brucebixler What you can do is set up your profile on About.me open the profile page so it generates a URL, then copy the URL go to edit your LinkedIn profile andd place it in the section of your profile that you feel it is the most appropriate. I put mine at the bottom of my LinkedIn Summary section since it is about me. The only thing you have to is have to do is click on the image and it will take the viewer directly to that web site.

If you are a blogger you can add your blog to one of the three websites LinkedIn lets you use. If you use WordPress you can share your blog on the LinkedIn platform every time you post. There are other sites you can add it’s just up to your imagination, have fun with your additions.

Bruce is sought out by leaders in sales, business development, training, and recruiting who recognize the need to attract clients and customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to practically use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply reply to this email bruce@hobknobery.com or call Bruce at 224-221-9700.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com

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LinkedIn Job Seeker Intelligence – increase your chances of being found by recruiters.

Chance #1) Search by Name

Did you know if your first name is spelled differently or uniquely it can hurt your chances of being found on LinkedIn? LinkedIn doesn’t tell you this. The one exception they do make is to tell you about maiden and married names. To increase your chances of being found make sure to include the traditional spelling and in parenthesis after your name e.g. Jorge (George) Brown. Other names that may need help Jon (John), Jeff (Geoff). So if a recruiter is searching for George Brown, either way, you are covered.

Notice in the results below three variations on Jeff.

Chance #2) Search by Location

Make sure you can be found by location. If you live 50 miles outside of the greater Chicago Metro Area (61108), are you willing to commute? Some recruiters start their searches by screening candidates that live within a 25 mile radius of the job location. Increase your chances of being searched and found by selecting a zip code on LinkedIn that falls within 25 miles of the Chicago Metro Area (Barrington 60010).

Chance #3) Search by Company Name

If you have experience at a specific company. Be sure to use your company’s most well-known name to ensure maximum searchabiity. An example – if you worked for the American Safety Technologies or “Signode” or Pro/Mark which are divisions of “ITW” make sure to list “ITW” along with “American Safety Technologies”, “Signode”, or Pro/Mark.
Put the (ITW) Illinois Tool Works in parenthesis you may also want to show industry as well.

Notice for ITW there are 337 resultes for different divisions of ITW.

Chance #4) Search by settings

Have you even looked at your LinkedIn privacy settings? Your privacy settings may play a large part in helping or hurting your chances of being easily found by recruiters using LinkedIn recruiter. You must check your privacy settings and make sure your public profile is visible to everyone. If you have a premium account make sure you have designated your account as an Open Profile which ensures you can receive free InMails and that your full profile can be seen by recruiters, and many others as well.

From setting public profile page choices.

I’m always happy to connect on LinkedIn with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at bruce@hobknobery.com


LinkedIn Business Intelligence, Ninja Tactics, and Guerilla strategies on how to follow people on LinkedIn to gather information. There are many reasons you may want to follow another person on LinkedIn. One way is to gain business intelligence for a sales meeting. A second way would be to find out what groups a business owner is in. Another is to gather information about a hiring manager for an interview.

The first way to follow people is to follow their companies on LinkedIn. You have always been able to follow companies. If the business is a target company, sign up to follow that company. Check the home page to see if there is a career page. If the company is hiring maybe they are expanding and in growth mode. The most important thing in following a company is that LinkedIn will show you all of your connections (1st, 2nd, or 3rd degree connections) that you may have within that company.

Tip: on the company page click on the number of followers for that company. The number is a hyperlink that will show you all of the followers of that company. Unfortunately you have to scroll through each and every one of them. Makes it difficult if there are 200,000 followers of a company.

The second way is to follow Inflencer’s. Since influencers inception you have been able to follow their posts. Influencers on LinkedIn are from all occupations; executives, writers, entrepreneurs, artists, and industry experts or professionals. Follow influencers for your industry, gather business intelligence from their articles then share the articles or pass them on to your connections so you are seen as the SME or the go to person for industry news.

The third way is to follow Publishers on LinkedIn: with the new publishing feature you can now follow those whose articles you enjoy. LinkedIn in the past few month has let its users, approximately 25,000, publish on the platform. If you have publishing rights you will see a pencil on the right side of the update section on your home page. Eventually all members will be able to publish. LinkedIn is gradually rolling publishing out to everyone. But LinkedIn gives you the opportunity to follow them without connecting to them.

The fourth way is to follow others on LinkedIn even those you are not connected to. With this Guerrilla strategy you can follow anyone (the competition or a hiring manager) on LinkedIn by clicking on the drop down arrow on their profile. Just click on the “view recent activity” link.

The activity link will take you to the activity page where it gives you a yellow follow button at the top right corner of the page. Click on the yellow follow and you will receive any and all of their updates on your LinkedIn homepage.

Now you have the opportunity to follow just about anyone, 2nd, and 3rd degree connections. This feature that LinkedIn has rolled out, and hasn’t advertised it, is the ability to follow others even those you are not first degree connected to on LinkedIn.

BONUS number five is a Ninja tactic to follow group members on LinkedIn. You have always had the option of following people that you share a group with. LinkedIn just doesn’t tell anyone about this. Strategically following group members is useful when you’re looking to start conversations with candidates or prospective business partners. Like and comment on their updates, and interact and build business relationships. If someone in a group does NOT want to connect with you, as a group member, you have four choices: “follow connection”, see activity, send message, or connect. Just click on “follow connection.” You can then follow their updates (LinkedIn DOES NOT notify them) as long as you are both in the group.

You can use all of these features to gather business intelligence for sales, business development, recruiting, and especially for job search.

I’m always happy to connect on LinkedIn with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at bruce@hobknobery.com


How to Use LinkedIn Contacts and Messaging Notes.

If you are on LinkedIn you have to take advantage of the Contacts system I call it their CRM – Connections Resource management. When used with the LinkedIn messaging it is a great tool to use to stay top of mind with connections and, if you are in job search, in contact with recruiters.

Where are meassages on LinkedIn? They are at the tool bar on the top right side of your home or profile page. Scroll over the envelope and a drop down will appear, you have two choices invitations or messages. Click on the messages link.

Your messages will appear along with a side bar on the right hand side of the page.

The sidebar includes your connections photo, name, title, and an area for notes, so you can note when, where, and how you met. These notes are only visible by you. There is a second button on the sidebar for reminders.

The reminder will let you respond or send a message to the recruiter about a position or to send a note to them about a follow up meeting. The reminder page is produced when you click on the bell in the top right corner of the sidebar. There is also a number at the top far right corner the sidebar which is the number of mutual connections you have with your contact.

Checking your LinkedIn profile for messages should be a twice a day routine. If you are in job search or in business it pays to stay in touch with those you are connected to. You can set the reminder to notify you by email to contact your connection in one day, one week, or one month, to follow up with them.

Take advantage of the system LinkedIn has set up. Most people on LinkedIn don’t know this is available, or they don’t use it. If you are in search make sure you use it, it will a great addition to your job search strategy and keep you on target.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at bruce@hobknobery.com


Skills on LinkedIn, How to find them in the Alumni Function!

It used to be called Skills and Expertise section on your LinkedIn. Now it is called Skills and Endorsements. Whatever you call it you used to be able to sort through the different skills and select the ones that pertained to you and your industry.

https://brucebix49.wordpress.com/2014/03/19/linkedin-now-allows-you-to-re-arrange-your-skills-and-expertise/

Now that LinkedIn has removed the skills and expertise section from the website, how do you add skills that pertain to you and the position you are looking for. One way that is available on LinkedIn is the alumni section. Alumni section?!

Here is what you do. Start at the toolbar at the top of your page. Scroll over the network section and there is a drop down. Select the “Find Alumni” choice. Click on it. You will now have the choices of not only the college(s) you went to but all colleges listed on LinkedIn profiles. You can use the search box for all colleges.

Select any college or university in the search box. The larger the university the better. Bigger demographics to filter. First select city for search, then select company, and finally profession. (IT, HR, or Marketing). You will then have to “arrow” to the right and there will be a list of skills in desending order of popularity for that position for that company.

Try this with several colleges and universities to see what the skills for this company are prevalent for your position. Add these skills to your LinkedIn profile to help you stand out for these keywords. So if you live in Chicago, want to work at Allstate, and are in Business administration and management these are the skills you should have on your profile.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at bruce@hobknobery.com


Adding LinkedIn Pulse News Channels to Share on Your Profile.

Did you know that you can add news channel feeds to your LinkedIn profile. Whatever your industry you have the ability to showcase your specific industry channels for your connections to view. The channels are located at the bottom of you profile.

If your industry is accounting there are several channels in Pulse to choose from. The first one is the accounting channel, some others in related industries are banking and finance, big data, and the economy.

Why as a job seeker would I want to show these channels from Pulse on my profile?

One reason is to show those recruiters that are looking at your profile that you are keeping up with industry information. It also shows that you are knowledgeable about social media and willing to share your information with others.

The really neat thing about Pulse on your LinkedIn profile page is that you can also select the publishers you want your news to come from. Then these news icons are added to your profile and become LIVE links.

When a recruiter scans your profile and views the icon for social media, for instance, and scrolls across the icon then clicks on it, it then sends the viewer to the home page of social media to view the articles from the publishers you have selected.

Recruiters don’t want to present a technology dinosaur, they want someone that is current and tech savvy. So you get be the curator of news, the subject matter expert, the news source, the one everyone turns to for industry information. You can pick as many channels as you want to add to your profile.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com.


LinkedIn Now Allows You to Re-Arrange Your Skills and Expertise!

When you first selected your skill and expertise on LinkedIn you could put them in order of your preference. But once you started collecting endorsements LinkedIn automatically listed them in numerical order for you. You didn’t have a choice and once they started to accumulate you couldn’t strategically place the skills you wanted endorsements for.

That is no longer the case. LinkedIn just recently has allow users to re-arrange the order of their skills and expertise. Now if you want endorsements for certain skills you can now place them at the top of the list hoping your connections will take the hint and endorse you for those skills they see first.

When I do presentations for job seekers one the most often and frequent questions I get is if it is possible people to move their skills around so they can be endorsed for the skills they want to be recruited for. Up until this week the answer was no. Now, today, you can rearrange until your heart is content.

I want to add one thing about the endorsements. I found that your perception of skills and expertise may not be what others see you as. In my case I want to be endorsed for LinkedIn and LinkedIn training, but I have six times the endorsements for social media, social media marketing and social networking.

If your connections endorse you thank them. It gives you an opportunity to stay top of mind and maybe even return the favor. Better yet, pay it forward, and endorse one of your connections you may be paid back in kind. People like being recognized for their work.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com.


Three Keys for Your LinkedIn Headline to STANDOUT!

Most of the LinkedIn profile Headlines I see on LinkedIn today are LinkedIn default headlines. What is the LinkedIn default headline? The default setting is your last job title and the company you worked for.

Example: Marketing Manager at ABC Company. Sounds terribly exciting doesn’t it. I just did a search on LinkedIn for “Marketing Manager” and the results were 1,329,169 results for “Marketing Manager”. Yes, I used the quotes because I wanted that exact phrase. Just a little competition.

So being a Marketing Manager, that’s OK, but it’s JUST OK. You need to breathe some life into your headline in order to stand out on LinkedIn. You are competing with almost 300 million profiles. Your headline does not have to be your job. You are not your job. Even if you are in job search your headline should showcase who you are. It should be your ideal target position and what you do, not just a job title.

The three keys are 1) what you do (KEYWORD), 2) who you help (KEYWORD), and 3) how you help them solve their problem (KEYWORD). Before you start to redesign your headline put yourself in the hiring manager’s place. As the hiring manager ask yourself “Why should I care about your profile, WHAT can you do for me? Your headline should demonstrate that you can add value to the hiring managers company.

The first key for a successful headline is to have your position as keyword in the headline. When people search for what you do, your ideal job title is the Keyword they use to find you, Marketing Manager, It Manager, or Sales Manager.

The second key is who do you help? Set up your headline to laser focus on your ideal person or company. Target or focus your keywords on the companies you would like to work for. Strategically pick those keywords you that you believe the hiring manager is searching for.

The third key is how do you help people. What pain point are you able to solve that no one else can? What problem does that company have. Are you able to cut costs or increase revenue. Are you able to motivate salespeople?

Here is an example of a Headline that captures all three keys:

Experienced Bilingual B2B Sales Professional | Helping French and American Companies expand their International Presence

Plenty of keywords that LinkedIn’s search algorithms can easily find, focusing on your target, and solving a problem. And, it all fits within the 120 spaces LinkedIn allows for the headline.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com.


How to Use LinkedIn’s Find Alumni tool for connecting.

Most people don’t know that the “Find Alumni” tool exists let alone how to use it. So where is it on your LinkedIn profile? We start on your profile page at the top toolbar. Hover over the word network and a drop down will appear. Your choices will show as 1) contacts, 2) add connections, and 3) find alumni. Scroll down to alumni and select.

The alumni homepage will appear and on the right side will be a drop down with the schools you attended and similar schools. In this case it may be beneficial if you also include your high school on your profile.

Select your school and you will have six columns to filter your search for an alumni. The columns are
1) Where they live 2) Where they work 3) What they do 4)What they Studied 5) What they are skilled at and 6) and most importantly how you are connected. One other filter below the school name is a toolbar with the dates attended.

Once you set all your filters then the results are posted with a profile picture and headline of your alumni along with the date of graduation watermarked next to their name. It will tell you what degree you are connected and how many shared connections as well.

Set your search for high school, college, or grad school to find that connection you need to make contact.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this info valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com.


Should you display LinkedIn’s Job Search Briefcase on your Profile?

Here are the benefits and the negatives of showing LinkedIn’s Job Seeker briefcase on your profile. It’s your profile so you can choose to show it or not. LinkedIn actually gives you an option in the settings page for you to display or hide the briefcase.

Here are the benefits

1) Five inmails – Send direct messages to recruiters on LinkedIn. Response guaranteed.
2) Who’s viewed your profile – See the list of people interested in your profile.
3) Featured applicant – Move your job applications to the top of the recruiter’s list.
4) Premium badge – Stand out in search results with a premium icon on your profile.
5) Salary data – See detailed salary info for each job.
6) Job Seeker Group and Webinar


All this for $29.95 a month. If you pay annually 24.95 a month, they’re assuming and you are too that you will be unemployed for a year?!

Here are the negatices

1) Inmails are $10.00 for each one if you have a free account. If you join groups these people are in you can message the same person for free.
2) Who’s viewed your profile – you can view the list of people but only five at a time. As one new view is added the last one drops off, it just takes a while to see the whole list.
3) Not a featured applicant. Just because your resume goes to the top is not a guarantee that it will pass, some recruiters frown on this method as cutting in line, when you resume may not warrant a look.
4) Premium badge – labels you as a job seeker in most cases recruiters are looking for people that are currently working and staying up to date with current industry trends.
5) Salary data – there are other websites that already calculate or estimate salary for you.
6) Job Seeker group and webinars – there are already so many job seeker webinars that you couldn’t listen to all of them in a week. How many hundreds of local job seeker groups are there on LinkedIn?

I know most recruiters when they search on Google, Bing, or LinkedIn that they almost always filter for (CURRENT) people currently working. And, I’ve seen so many articles about companies not wanting to hire the unemployed. I think it’s your call as to pay or not to pay. If you pay for the feature but just not put the job seeker badge on your profile may be the best of both worlds.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this info valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com.