Category: Branding



The new LinkedIn profile interface: this will be a multi-part blog for all the sections of LinkedIn.

We will start with the New Intro section, that is the area on your profile that includes your Profile picture your LinkedIn headline, where you live, industry, current experience, and summary section. I other words the area above the fold.

First is your profile picture. LinkedIn loves pictures. A picture on your profile will increase your profile views 21 times and will increase your connection requests by 9 times. It helps to complete your profile so you are an Allstar, as well.

But just having your profile picture on your profile doesn’t improve your SEO(search engine optimization). What you have to do to improve that is to name your picture. It can’t be photo IMG.0.jpeg. That wont help with SEO.

What to need to do is go to the while where you store you photos and rename it. I renamed mine “Bruce Bixler LinkedIn Profile Training and Development”. This way when people search for your name and want to find your LinkedIn profile on Google your profile picture will be one of the results for images on Google.

Your photo is the instant calling card people use to determine who you are and what interest they should have in your profile, profession, and content.

For best results use a head shot of yourself smiling and dressed in professional attire. Your photo will help other LinkedIn users start to trust you.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


5 Crippling Beliefs That Keep Your LinkedIn Profile OUT of Search Results!

Belief Number one: you don’t have a picture, and if you do it is’t optimized!
A picture on LinkedIn increases your chances of profile views 11 times. An optimized picture means you name your picture (YOUR NAME LINKEDIN PROFILE MARKETING MANAGER) and it will increase your search results not only on LinkedIn but will show up on Google search as an image result.

Belief Number two: Your LinkedIn headline is your current job title and company name!
Most people use the default setting on their LinkedIn headline which is their current job title and company name. Never use a default setting on LinkedIn it will brand you as a commodity. Your headline is your tagline or marketing piece. It should include 3 things. What you do, who you help, and how you help them.

Number three: Your LinkedIn summary is about YOU!
Your summary should be in the first person and yes the first paragraph should tell people about what you do. Just make sure every sentence doesn’t start with “I”, “I”, and “I”!! The second paragraph should tell you client or customer or recruiter how you have helped previous company or jobs increase sales cut costs, or streamlined a procedure. The third paragraph you tell how you will solve their problem! Make sure to add a “call to action” (Contact me to see how I can help your business with marketing solutions.

Number four: You loaded your LinkedIn profile with keywords instead of searchable skills.
Most people use keywords on their profile which is OK but to get better search results use LinkedIn skills. Skills are search terms that people using LinkedIn have already search for. EXAMPLE: Friend of mine wanted to be found for “Public SPEAKER” We searched the skills section and it wasn’t there, but “Public SPEAKING” was there. So we changed his headline for the searched skill of Public SPEAKING.

Number five: You haven’t joined any or just a few LinkedIn groups
If you want to be found on LinkedIn you have to be in their network. If you are not in a persons network you will not show up in search results. The fastest way to increase your network is to join groups and make sure they are large groups. LinkedIn changed it search about a year ago so when you search it used to be you searched all of LinkedIn, not anymore your search results are only the people in your network.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


LinkedIn’s Profile Strength Indicator, How do you measure up? LinkedIn says 51% of profiles are complete, and 49% are not at the All Star level.

LinkedIn calls it a profile strength meter. The Profile Strength meter is on the right side of your profile and gauges how robust your profile is. The strength will increase as you add more content.

Move and hover your cursor over the circle in the box to view the next level of strength you can reach. You can click the Improve Your Profile Strength link for a guided tour that’ll guide you through adding content to your profile.

There are 5 levels of strength

1) Just beginning
2) Intermediate
3) Advanced
4) Expert
5) All Star

Each level has a different color, the optimum color is blue. Blue means your profile is 100% complete. I know there is a small space at the top of the meter that is white, that is because there is always room for improvement.

If you have reached the maximum strength, you’ll have the option to share your profile on Facebook or Twitter. What makes your profile complete?

Your industry and location
An up-to-date current position (with a description)
Two past positions
Your education
Your skills (minimum of 3)
A profile photo
At least 50 connections

Get the most from LinkedIn — complete your profile. Take advantage of all the features this marketing tool (No it’s not a glorified resume) has. Use the features, the headline, the groups, the skills, the connections, and advanced searching. Use it daily to build familiarity with this business social media powerhouse.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com.


3 reasons to use the New LinkedIn “Pulse”!

It used to be called “Today” now LinkedIn has renamed it and incorporated it into the Home page of your profile. It’s the news and insights you need to know. It includes “Your News”, Influencer Posts, All Influencers, All Channels, and All Publishers.

Let’s start with All Influencers, these are professionals from a variety of industries speaking about industry insights and career advice.

Influencers are the specific industry professionals you have chosen or selected to receive news and insights from.

All Channels, you have 35 channels to stay on top of topics and news sources that interest you. These are articles that you have selected from various industries and professions that you would like to read about.

All Publishers are actual news sources for you to stay connected with the latest news and analysis such as the Wall Street Journal, Time, CNBC, and Forbes. There are currently 39 news publishers to choose from.

“Your News”, when you put it all together what you get is “Your News” which is specifically designed and curated by you from the various Influencers, channels, and Publishers.

The first reason to use “Pulse” would be stay informed of the happenings in your industry.

The second reason to use “Pulse” would be to stay top of mind with your connections and network

The third reason to use “Pulse” would be to share the information from your news in your groups and become the go to person in your industry.

So spend some time choosing your news, your Influencers, your channels and your publishers so you ARE the Subject Matter Expert (SME) that everyone want to connect with.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this info valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com.


Do you know what the 5 Must Haves for the Perfect LinkedIn Headline are?

The first thing to know about your LinkedIn headline is that it doesn’t have to be the same as your current job title, that is a LinkedIn’s default mechanism. Don’t be a default and brand yourself as a commodity. Demonstrate your uniqueness.

First Impressions: you ONLY have one chance to make a great first impression, your headline is like a marketing statement. You need to have a compelling headline to draw people into your profile. It is a chance to showcase your unique value position (UVP). Here is an example: “B2B sales professional at XYZ company”, or “Experienced Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence”.

Your headline is the most important piece of real estate on your LinkedIn profile. It is the most heavily weighted keyword search section of your profile. It is great for SEO. Use keywords that you want to be found for in your headline.

1) Use Strategic KEYWORDS! And place them with expertise

2) Succinctly showcase your VALUE proposition

3) How you SOLVE their problem

4) Be SPECIFiC, claim your niche, what you do

5) Speak DIRECTLY to your audience Be creative

There are 25 reasons to have a unique headline, twenty-three of them are all the updates, groups you join, comments you make, endorsements you give & receive show up on your connections home page.

Number 24 is one of the most important reasons for your headline to be unique, people that are in your network but those beyond your 2nd level connections can not see your full name and profile, so it’s very important to be strategic about the unique cvalue of your LinkedIn headline.

Your 3rd degree connections and fellow group members can only see your first name and last initial. Everyone beyond that can only see the words “LinkedIn Member.” Those out of your network and everyone else can only see your full headline. So make your headline unique.

Reason number 25 is when people keyword search for you on Google, your whole headline shows up in the search results.

These are three of my favorite connections that show you how they are unique and made full use of their headline…..

“Quite possibly the only person on LinkedIn who isn’t a results-oriented team player with excellent interpersonal skills” – Management consultant.

“I use every tool in the public relations toolbox to make our clients the heroes in their own stories” – Public relations expert.

“Internet Marketing Expert | Looking For New Business Partnerships That Need Help With Marketing… Lets Connect!” – Marketing expert.

Take advantage of your headline, tell them with keywords what you do, who you help, and how you help them!

If you like this post please forward it to those who need it. Thank You for reading it.


Have you been updated to the new LinkedIn’s Contacts? Part III Final.

So here is the final chapter for Contacts, or LinkedIn’s version of

CRM.

The first part is the set up tagging and companies. Staying in touch, job changes, and birthdays.

Part two is titles, locations, sources, merges, and hidden.

Part three is recent conversations with your connections, sync emails, and create a new contact.

Capture Contacts page

Part three will show you your most recent contact with your connections. By clicking on the profile it will create a

pop up so you can tag that profile, message the connection, hide the connection and conversation, or even remove

the connection.

So if you want to stay in touch or remain top of mind with your connections LinkedIn now lets you do so.

Happy connecting!!


Are you Managing your LinkedIn endorsements? Did you know

you CAN manage Your LinkedIn Endorsements? Yes, you now can

hide and unhide your endorsements. If you are in financial

planning you can list your skills and hide your endorsements.

So now when you edit your profile you can scroll down to skills

and expertise and click on the blue edit pencil.

This will give you three options, 1) add or remove a skill,

2) manage your endorsements, and 3) display your endorsements.

Number one, is obvious you can either add a new skill, or remove a skill that doesn’t generate any endorsements.

You can add up to 50 skills and endorsements. When you click on a skill it will give you a definition, profiles of

people on LinkedIn best representing that skill or expertise.

Number two, is managing your endorsements which allows you to show or hide any endorsements you have or you can hide

an individual endorser. But if you don’t want to show a specific skill you can hide all those people that endorsed

you for it. You can un-hide it a later date.

Number three, is display your endorsements which gives you two choices; Yes, show my endorsements or No, do not show

my endorsements. If you choose not to show endorsements the skills will still be visible on your profile but you

won’t have any acknowledgement of those skills or social proof.

And in today’s environment you will need all the social proof to distinguish yourself from others in the market place


Did You Know You Can Manage Your LinkedIn Skills & Expertise?

LinkedIn just opened it up for you to manage show or not to show

all of your skills and expertise. When the skills first came out

if you decided to hide an endorsement you could not un-hide it.

Now that has all changed.

You start by editing your profile/ Scroll down your profile to the skills and expertise section and click on the

little blue pencil. Next you have several choices. First is to hide or un-hide all of your endorsements. The skills

and expertise will still show on your profile but none of the endorsements. Second is you can add or remove any one

of your skills or expertise. Third manage endorsements. By manage endorsements you have the option show or hide one

particular person that endorsed you. You also have the choice to show or hide one particular skill.

I know some companies and certain banking and financial industries are not allowed to receive endorsements from

clients. So this solves that problem. If you find some skills are not gaining any traction with endorsements you can

then remove and add new skills that have more potential from your connections.

Somake sure to add all 50 skills and see what kind of endorsements you receive.


Are You Using Your NEW LinkedIn Profile and SlideShare?

First thing to do is set up a free SlideShare account toimages

compliment your LinkedIn profile.

Complete your SlideShare account by filling out a profile with

Picture and whatever personal information you want to be known.

Then the fun begins. Here are your options to use with SlideShare:

1) Documents
2) Presentations
3) Video
4) Images

If you do presentations or power points you can add those to SlideShare. Just go to your account and select “upload”.

Find the file on your computer, select it and upload it to your SlideShare account.

If you are in job search and you have a resume in word or as a PDF you can also upload this to SlideShare. Once you

have it in SlidShare, click on the resume which will create a URL which you can add to your LinkedIn profile.

How do you add this to your profile. Start by editing your profile click on the box+ and Add a link to a video,

image, document, presentation… will show up.In this case your resume. Next a box will show up that says share a

link. Go to your SlideShare account click on your resume and it will generate a URL. Copy the URL and Paste the URL

from SlidShare into the “Add a Link” box.

This will create an image to click on, a title and description area to fill out. Select save and your profile media

link will be complete. You can place the media link in the summary, experience or education sections of your

profile. You can add YouTube videos, power point presentation,or pictures of events you have attended to your profile

If you want to add (UVP) Unique Value Positioning to your profile so your profile is outstanding, add the media to

several places on your LinkedIn profile.

I’ve added 13 items of media to my profile, I’m not sure what the limit is yet. The reason LinkedIn did this is

because Google changed some of its search algorithms, they are now searching for URL traffic instead of tags,

keywords, and meta tags.

Good luck with your URL traffic.


Are you Using LinkedIn’s New Home Page Updates Share Drop Down?

I was doing a Intermediate LinkedIn Presentation at a local library

when it happened. I was going to show the workshop attendees how to

leverage two social medias. I went to my home page to post an update

about LinkedIn’s new profile and I went to SHARE and check the box by

the blue Twitter bird and it wasn’t there.

What popped up was the tool bar at the bottom of the update with a drop down menu. I now had 3 choices to select from

in the drop down.

1) The default setting with a check mark in front of LinkedIn + Twitter (BruceBixler49)

2) The second choice is share the update with everyone on LinkedIn

3) The third choice was to share with just you LinkedIn connections

So now you have your choice to send a message only to your connections. Great idea if you are hosting an event that

you want only your connections to know about. If you want to market your business you now have the choice to let

every on LinkedIn be aware of your products and services. And, your third choice as I was showing the class was

how to leverage two social medias and SHARE the information on both LinkedIn and Twitter.

Happy sharing to whoever you want to connect with!!