Tag Archive: Marketing



Is your LinkedIn profile headline helping or hurting your visibility? It is the most heavily weighted search area on your LinkedIn profile. So why do most people use the LinkedIn default setting of Job title and Company name? How many opportunities are you missing by using a BORING headline?

How many of your customers are searching for a Senior Marketing Manager or how many of your clients are searching XYZ Company? Yes, you can include a title but that is only one part of your Headline.

UVP – Most people have a headline that simply states their position. But that doesn’t tell people why they should connect with you. It doesn’t tell them how you add value, and it doesn’t tell them how you can solve their company’s problem.

You need to learn how to set YOURSELF apart. You need to prove that YOU are a thought leader. You need to show that YOU are the expert.

There should be three parts to your headline; part one should be WHAT you do, part two should be WHO you help, and part three should be HOW you help them. Your headline should be laser focused on the customers (hiring managers) you are trying to attract.

Your headline is a marketing piece, most people on LinkedIn don’t realize this or utilize it to distinguish themselves from other users. Optimize Your Most Important SKILLS. The first few word in your LinkedIn headline gets the best SEO results from LinkedIn’s search algorithm.

Never use the word “Searching” Or “Opportunity” in your headline. Searching is your problem, not their solution. You want to be their solution. You must focus your skills on a certain company, industry, geographic region, or on a particular level of professional. Targeting an audience helps them say yes to you when the fit is there! People like people that are just like themselves.

Avoid ALL of the 2017 top ten overused buzzwords that LinkedIn has identified.

You have 120 characters to use in your headline, so choose them wisely. Do not use buzzwords because people are NOT searching for those terms. They may look good on your headline but they are like empty calories. Use separators – vertical bars (|) are visually OK to define your search terms, but you may want to use Wingdings (*) or Dingbats (✔) to standout.

On LinkedIn you DO want to stand out. Do not do ordinary, which will make you look average and on LinkedIn average is at the 250,000,000 mark. You don’t want to show up there for search results!

Related article.

Edit, EDIT, and EDIT some more. Your profile and headline should not be static they should change when you find skills that are more in demand. When you edit your headline your connections will be notified. Staying top of mind is a good thing in today’s digital world.

If your headline is designed correctly you will show up in results, when you show up that is when you will have an opportunity to connect!

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com

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Your LinkedIn Profile is Your Digital Internet of Things (IoT)

The definition. The Internet of Things (IoT) is the network of physical objects, devices, vehicles, buildings and other items which are embedded with electronics, software, sensors, and networks, which enables these objects to collect and exchange data. My LinkedIn profile is part of my network of (IoT), its an other item which is embedded with networks to exchange information with other connections using devices (Laptop and smartphone) and websites.

It starts with my LinkedIn profile page. These profiles collect useful data with the help of various existing technologies and then autonomously flow the data between other websites and devices. LinkedIn’s biggest device is an open source technology called Kafka that was originally developed to pass messages between the pieces of LinkedIn’s large web application.

That’s what your profile is meant to be used for, to pass your messages between the pieces (SlidShare, Lynda, Rapportive, and others) of LinkedIn’s web applications. On your profile page is your contact information that only your first degree connections can view.

This is the hub for your LinkedIn profile (IoT) Internet of Things. All of this contact information is on your profile and most people on LinkedIn do not use it or even know that it exists. It starts with your phone number and email address. Experienced users will know that you can add blogs, company websites, personal websites, RSS Feed, portfolio, and others. There are three basic websites that LinkedIn lets you add plus Twitter.

Other ways to add to your (IoT) Internet of Things would be to add your company to the LinkedIn platform. Then you can place your website address such as http://www.hobknobery.com directly underneath my current experience section position. When you place it there it becomes a hyperlink so when someone hovers over the link and clicks on it, it takes the reader of your LinkedIn profile directly to your company page on LinkedIn.

We are getting warmed up now. If you have other websites you use for your company you can add those ass well. Lets say you have a YouTube Channel that you would like to share with your connections. Go to your YouTube Channel and click on the URL link and copy it. Then go to your LinkedIn profile and “edit” it. At the top right corner of every section of your profile is sqaure with a (+) plus sign on it. Click on it.

This is what it looks like. Next screen will be a drop down and you will have two choices add a URL, which your are going to add, or it will ask you to find a file. Paste the URL you copied from your YouTube channel into the box the say http:// and LinkedIn will auto generate a title and description for you, which you should edit to make it SEO friendly.

Once that is done there will be a box with your media from Youtube https://www.youtube.com/channel/UC-Ji2mhHzFW-tD55wWL7BOg which when you click on the image will take you directly to your YouTube channel.

One of the mainstays of your profile is your Twitter account which is separate from your websites. With a Twitter account added to your LinkedIn profile you can leverage two different digital media platforms simultaneously. When you post an update on your LinledIn profile you can share that update on Twitter at the same time provided your audiences are the same.

The next part of your (IoT) Internet of Things you can add to your LinkedIn profile is Slidshare. SlideShare is owned by LinkedIn and is actually part of your profile listed under “Interests”. You can have a separate SlidShare account but if you don’t you can add it through your LinkedIn profile. Some SlideShare stats you may want to know about: 70 million lusers, 159 million page views and 41% of B2B marketers use it to share content.

You can add four types of media to SlideShare, images, presentations, papers, and video. This is an opportunity to showcase what you are all about. Adding visual media to yur LinkedIn page will separate you from others in you industry. It will help you stand out and make you the subject matter esxpert in your field.

There are other sites you can add to your (IoT) Internet of Things on LinkedIn and one of them is an About.me page. https://about.me/brucebixler What you can do is set up your profile on About.me open the profile page so it generates a URL, then copy the URL go to edit your LinkedIn profile andd place it in the section of your profile that you feel it is the most appropriate. I put mine at the bottom of my LinkedIn Summary section since it is about me. The only thing you have to is have to do is click on the image and it will take the viewer directly to that web site.

If you are a blogger you can add your blog to one of the three websites LinkedIn lets you use. If you use WordPress you can share your blog on the LinkedIn platform every time you post. There are other sites you can add it’s just up to your imagination, have fun with your additions.

Bruce is sought out by leaders in sales, business development, training, and recruiting who recognize the need to attract clients and customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to practically use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply reply to this email bruce@hobknobery.com or call Bruce at 224-221-9700.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Do you know what the 5 Must Haves for the Perfect LinkedIn Headline are?

The first thing to know about your LinkedIn headline is that it doesn’t have to be the same as your current job title, that is a LinkedIn’s default mechanism. Don’t be a default and brand yourself as a commodity. Demonstrate your uniqueness.

First Impressions: you ONLY have one chance to make a great first impression, your headline is like a marketing statement. You need to have a compelling headline to draw people into your profile. It is a chance to showcase your unique value position (UVP). Here is an example: “B2B sales professional at XYZ company”, or “Experienced Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence”.

Your headline is the most important piece of real estate on your LinkedIn profile. It is the most heavily weighted keyword search section of your profile. It is great for SEO. Use keywords that you want to be found for in your headline.

1) Use Strategic KEYWORDS! And place them with expertise

2) Succinctly showcase your VALUE proposition

3) How you SOLVE their problem

4) Be SPECIFiC, claim your niche, what you do

5) Speak DIRECTLY to your audience Be creative

There are 25 reasons to have a unique headline, twenty-three of them are all the updates, groups you join, comments you make, endorsements you give & receive show up on your connections home page.

Number 24 is one of the most important reasons for your headline to be unique, people that are in your network but those beyond your 2nd level connections can not see your full name and profile, so it’s very important to be strategic about the unique cvalue of your LinkedIn headline.

Your 3rd degree connections and fellow group members can only see your first name and last initial. Everyone beyond that can only see the words “LinkedIn Member.” Those out of your network and everyone else can only see your full headline. So make your headline unique.

Reason number 25 is when people keyword search for you on Google, your whole headline shows up in the search results.

These are three of my favorite connections that show you how they are unique and made full use of their headline…..

“Quite possibly the only person on LinkedIn who isn’t a results-oriented team player with excellent interpersonal skills” – Management consultant.

“I use every tool in the public relations toolbox to make our clients the heroes in their own stories” – Public relations expert.

“Internet Marketing Expert | Looking For New Business Partnerships That Need Help With Marketing… Lets Connect!” – Marketing expert.

Take advantage of your headline, tell them with keywords what you do, who you help, and how you help them!

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How and Why to edit Your LinkedIn Profile Summary.

On the new LinkedIn profile for 2013 to edit your summary section hover your mouse over the toolbar at the top of the LinkedIn page. A dropdown will appear and you have to choices to select from. 1) Edit your profile or 2) Who’s viewed your profile. Select “EDIT” and all of the editing features will appear at the top right of each section on your profile.

Each section will have an edit pencil, a media square with a plus sign, and an up and down arrow to move
the various sections of you profile. Choose the edit pencil for your summary section.

At the every top of your summary should be a contact email address and a phone number for connecting.
Why, because if your summary is engaging enough the reader, a recruiter or a customer, will want to
contact you. Rather than search all over your profile, make sure it is front and center at the top.
The summary should have three sections for your profile.

The first section should describe what you do. Give details about your job or position and make sure you use keywords associated with your position.

Next, leave white space. Why leave space, so that the reader can focus on different areas of your summary. You don’t want to bore them with a 300 word paragraph. You will lose them half way through the
reading.

The second Paragraph should tell people what you have accomplished at previous companies. Use a story to tell of your successes and what role you played in the story. Make sure you use keywords in your description.

Again, leave white space. The third paragraph should tell the person how will be able to help them solve their problems. After all the summary should not be about you, but how you can help them with their pain. Show them with keywords why you are the one they want to do business with.

Make sure you add specialties to the end of your summary. By specialties, I mean KEYWORDS. It helps your search ranking and it enhances your skills and expertise.

One last thing to add to your summary is the rich media, a power point presentation, a picture or image, a document (resume), or video.

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Are You Taking Advantage of The New Version of LinkedIn Recommendations?

LinkedIn made some enhancements to your recommendations. What is great

about is the changes is that they show the most recent recommendations

from your connections for each job position. These recommendations are

located directly below the job summary. So now it is extemely important to

have a couple of recommendations for all of your jobs as well as your

education listings.

Now when people are looking at your profile they scroll over the the person that recommended you there will be a

popup of a link to their LinkedIn profile. They will also have the ability to read the recommendation that your

connection provided to you. Now if you have more than the two featured recommendations for that position you have the

option to manage those recommendations. When you are in the edit mode on your profile you can hide one of the

recommendations. If you feel there is a stonger recommendation for that position in edit mode you can move the

recommendations with an Up/Down arrow in the top right corner of each recommendation.

The best way to get recommendations is to first give your connections a recommendation. LinkedIn then asks your

connection if they would like to reciprocate. I would suggest you DO NOT reciprocate at that time, it looks like if

you do me a favor, I’ll do you a favor, but wait a few weeks and then send a recommendation.

Or you could just send a request from your contacts directly. Either way you need to have recommendations showing

on your profile. Those recommendations can have searched keywords in the title which will help you rank for both

LinkedIn and Google SEO. Which will help you be found.


LinkedIn skills and Expertise Section; How many are you using? LinkedIn

added the skills section for your profile in BETA last year.

It is THE PRIME (S)earch (E)ngine (O)ptimization keyword location

of your profile. LinkedIn lets you add up to 50 skills or expertise’s,

another term for these would be KEYWORDS!

Here is a rundown of what you can do with this section.

1) When you start to add a skill, a drop down shows you a list of already in use skills or expertise
2) When you are in view profile mode & you hover your mouse over the skill it will show you Y/Y change in searches
3 )When you are in view profile mode & you dbl click on the skill another screen will appear with profile of the top users of that skill & they give you a list of related skills on the left side of the page and a definition
4) When you are in edit mode on your profile & you dbl click the skill a pop up will ask you for proficiency and years of experience

And, whatever skills or expertise terms you use here you can add them to your LinkedIn profile page under your SPECIALTIES.

Have fun with your Skills and Expertise (KEYWORDS) searching!