Tag Archive: LinkedIn



Messaging and Engagement With Your LinkedIn Network Contacts!

There is a new messaging feature on both the desktop and mobile platforms. Most LinkedIn users are unaware of it because it is not widely advertised. I was at a networking meeting last week and showing how LinkedIn messaging looked on the phone when the connection asked what the green dots were for. Now this connection was just hired as an outbound sales manager, so I explained the feature.

On the mobile app when you look at the messaging tab you will see a list of recent meossages from your connections. Just below their picture is either a green solid dot, a green dot with a white center, or no dot at all. The solid green dot means that the connection is on their desktop live as you are viewing the image.

The green dot with the white center means the LinkedIn connection is currently live on their mobile dvice. So if you know the person is using their phone you can either message them or give them a call. If you are is sales this is a great way to engage with your client or customer in real time. This may also help increase your SSI score for engagement on LinkedIn.

LinkedIn wants you to use the messaging system that’s why they keep adding ways for engaging with your connections. They even give you shortcut responses to your messaging, If you congratulate one of your connections and they respond with “THANKS. Your options are a “Thumbs Up”, “Welcome”, or How Are You?”.

Are you engaging your connections on #LinkedIn?

Don’t just use the generic phrases LinkedIn suggests. Like every other communication on LinkedIn personalize the message. This includes your connection requests to another member.

Last, but not least, LinkedIn will score the interaction for engagment with “0” for no response, (1) for a like, (20 for a comment and (3) for a share. As you can see connecting and sharing updates will increase your visibility and your rank on the SSI score for engagement. Dont be a wallflower!

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com

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Did you know there are extra features on the LinkedIn mobile app? Here are Three Extra LinkedIn features on Mobile ONLY!

Sync contacts and calendar. Sync Contacts and Calendar are two main differences on the Account screen for LinkedIn mobile.
By syncing your contacts LinkedIn automatically finds people you know.

Calendar sync for meeting intelligence. LinkedIn will continuously sync your phones calendar so that you will be able to:

Help you and others connect.
By syncing your calendar you get insights about people you are meeting with before the meeting starts.
Get reminders of new people you’ve met so you can follow up. Topics for contacting.

LinkedIn makes it easy to select reasons for others to reach out to you

Its great if you are a business consultant, a freelancer or if you just want to sit down with a connection and discuss the latest victory of the Cubs.

The third area is Improving your profile. LinkedIn will search and browse the internet for articles mentioning your name. Then they will ask you if you want to add it to your LinkedIn profile. It maybe an article on a website that you wrote or maybe a mention of you from an on-line news source.

Sounds and vibrations is a bonus. It is when LinkedIn manages sounds and vibrations from push notifications such as the LinkedIn Blog or its Marketing Solutions unit or it LinkedIn Sales Blog.

As on LinkedIn desktop “Visibility is Opportunity” on mobile as well.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Did you know you can search your LinkedIn followers as well as your LinkedIn Connection’ Connections now?

LinkedIn says you can Use the Follow Hub to Discover Fresh Perspectives and Manage Your Followers. If you’re interested in finding new perspectives to follow on LinkedIn, check out your follow hub. Here you’ll find relevant recommendations for people, for companies and for publications to follow. You can also see and manage who you’re following and who’s following you — all in one place.

You can also unfollow sources if you no longer want to receive their updates, but would like to remain connected on LinkedIn (don’t worry, your connections will never know you unfollowed them). To find your follow hub, click the “Improve my feed” option in the control menu at the top right of any post in your feed (mobile or desktop).

Following your sources is a great way to stay informed on the topics, news and perspectives that matter in your industry. It’s also a great way to arm yourself with information that can help you be more productive as well as successful at work.

You can ask those following to connect on LinkedIn. You know they have an interest in you because they viewed your profile. View their LinkedIn profile also. There may be a mutual reason to connect. Find out if they went to the same school as you did or are they in the same group(s)s that you are in.

Visibility is opportunity on LinkedIn. Have them join your network so you can increase your visibility on their network.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


LinkedIn Connection Search. LinkedIn just reintroduced searching of your connections connections. Here is how LinkedIn describes it

LinkedIn search: See connections of your connections.

“It’s all about who you know and who they know. The best referrals and new connections often come from people in your extended network, so we’ve added a “Connections of” filter so you can easily search your connections’ connections. If you don’t want others to see your list of connections, simply change your settings so that only you can see them. We’ve also added the ability to click on mutual connections from search results so that you can quickly see everyone you have in common — make sure to reference those people when you reach out!”

If you are in #socialselling, sales, business development, or lead generation this is a game changer! Wake up salespeople, if you want to find a referral, or someone that can help you meet a decision maker, or you need a champion within an organization searching your connections for their connections is a helpful way to go.

Define who is your target person, what level of management are they? As an example we will first start with a search for VP or Vice President of sales. Then select people search and LinkedIn will provide the results.

Keep searching for different titles until you get the results you want. Once you find your ideal customer, client, or hiring manager see who your connections know. You have the filters to the right so you can select either location, company, OR “connections of”.

Once you have everything filtered for your results send a message to your connection to either ask for an introduction or ask them if you can use their name as a reference. Quite often your connection may not know the person well so that is why you could ask them if you can reference their name in a connection request. EXAMPLE: Mike I see that you are connected to Joe A Smith can I use your name as a source for my connecting to Bob Jones.”

Make it as easy as possible you your connection to yes yes to help you out with networking. Leave them an out in case they don’t know the connection well enough to refer you. You connections have value because they add visibility to your network. Use sharing wisely to add value to your connections as well.

Remember on LinkedIn VISIBILITY EQUALS OPPORTUNITY

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Only Amateur Sales People use JUST LinkedIn for Social Selling!

If you don’t use other digital platforms you will be a one dimensional salesperson. You have to be on all the channels that you customers are on. One platform that works extremely well with LinkedIn and social selling is Twitter. Twitter will allow you to follow your targets and they do not have to follow you back, and it lets you stay up to the minute with what your customers are doing. Finding out what they are posting gives you an opportunity to interact then you can reinforce the interaction by connecting with them on LinkedIn.

An additional platform that compliments LinkedIn for content sharing and social selling is YouTube. You can use your own videos or share content that is pertinent to your customer and can be viewed by your target company. The great thing about video is that people can retain information 60 times faster than written content. So they will remember your content when they are ready to make a decision.

There are other platforms to serve your customer, such as Instagram, Pinterest, Google+, and beBee. Choose wisely the platforms that work for selling such as LinkedIn (SlideShare), YouTube, Twitter, and Facebook.

I educate customers and show businesses how to implement social selling. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com or my website http://www.hobknobery.com.


LinkedIn Profile Scary Summary Section Part III

If you want to make your LinkedIn summary scary here is what to do.

– Your summary should start with email address and contact information on the very first line
– Paragraph one should be about what you do, your job title, and description using skills
– Paragraph two should show how you have added value to a previous company, tell a story (SAR) skills
– Paragraph three tell how you will solve a company’s problems use a story (SAR) skills plus “A CALL TO ACTION”
– Your last section should be titled specialties, areas of expertise, or skills.

Here is an example of the different sections starting with the email address.

janesmith@gmail.com or 222-222-2222

Paragraph 1 – What you do.

Progressive Business Development and Client Relationship Manager and Senior Marketer with consistent career growth over 15+ years. Strategic approach to business development and marketing / communications including target market analyses to achieve sustainable competitor advantage.

Paragraph 2 – successes

Noted for analytical strength and intelligence to ensure that products and services are well positioned for success in highly competitive market environments. Key achievements include: ROI 20% in the first 12 months via strategic marketing, advertising and digital campaigns, and successfully launched new division: Online Retail Store, as well as managed 12 month digital marketing agency campaign, design and brand agency, video productions, and other key suppliers.

Paragraph 3 – How you will solve their problems
Contact me if: You need someone adept at solution selling and integrating customer needs and change with the strategic direction of an organization. Diversified industry experience, excellent communication, proven leadership, penchant for action, and the proven ability to identify and seize opportunities that have led to the successful creation of new businesses, initiatives, services, increased revenues and market share. My experience extends across established organizations, start-ups, and profit and not for profit companies.

The above sections includes a CALL TO ACTION which most profiles do not have. If you are in business it makes sense to tell your customer what you want them to do.

The last section is your specialties

Specialties: New Business Development, Client Relationship Management, Marketing Management, Communications & multi-media, Brand Identity, design and digital, Data Segmenting, Profiling.

The total package will give a perfect look.

janesmith@gmail.com or 222-222-2222

Progressive Business Development and Client Relationship Manager and Senior Marketer with consistent career growth over 15+ years. Strategic approach to business development and marketing / communications including target market analyses to achieve sustainable competitor advantage.

Noted for analytical strength and intelligence to ensure that products and services are well positioned for success in highly competitive market environments. Key achievements include: ROI 20% in the first 12 months via strategic marketing, advertising and digital campaigns, and successfully launched new division: Online Retail Store, as well as managed 12 month digital marketing agency campaign, design and brand agency, video productions, and other key suppliers.

Contact me if: You need someone adept at solution selling and integrating customer needs and change with the strategic direction of an organization. Diversified industry experience, excellent communication, proven leadership, penchant for action, and the proven ability to identify and seize opportunities that have led to the successful creation of new businesses, initiatives, services, increased revenues and market share. My experience extends across established organizations, start-ups, and profit and not for profit companies.

Specialties: New Business Development, Client Relationship Management, Marketing Management, Communications & multi-media, Brand Identity, design and digital, Data Segmenting, Profiling.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Is your LinkedIn profile headline helping or hurting your visibility? It is the most heavily weighted search area on your LinkedIn profile. So why do most people use the LinkedIn default setting of Job title and Company name? How many opportunities are you missing by using a BORING headline?

How many of your customers are searching for a Senior Marketing Manager or how many of your clients are searching XYZ Company? Yes, you can include a title but that is only one part of your Headline.

UVP – Most people have a headline that simply states their position. But that doesn’t tell people why they should connect with you. It doesn’t tell them how you add value, and it doesn’t tell them how you can solve their company’s problem.

You need to learn how to set YOURSELF apart. You need to prove that YOU are a thought leader. You need to show that YOU are the expert.

There should be three parts to your headline; part one should be WHAT you do, part two should be WHO you help, and part three should be HOW you help them. Your headline should be laser focused on the customers (hiring managers) you are trying to attract.

Your headline is a marketing piece, most people on LinkedIn don’t realize this or utilize it to distinguish themselves from other users. Optimize Your Most Important SKILLS. The first few word in your LinkedIn headline gets the best SEO results from LinkedIn’s search algorithm.

Never use the word “Searching” Or “Opportunity” in your headline. Searching is your problem, not their solution. You want to be their solution. You must focus your skills on a certain company, industry, geographic region, or on a particular level of professional. Targeting an audience helps them say yes to you when the fit is there! People like people that are just like themselves.

Avoid ALL of the 2017 top ten overused buzzwords that LinkedIn has identified.

You have 120 characters to use in your headline, so choose them wisely. Do not use buzzwords because people are NOT searching for those terms. They may look good on your headline but they are like empty calories. Use separators – vertical bars (|) are visually OK to define your search terms, but you may want to use Wingdings (*) or Dingbats (✔) to standout.

On LinkedIn you DO want to stand out. Do not do ordinary, which will make you look average and on LinkedIn average is at the 250,000,000 mark. You don’t want to show up there for search results!

Related article.

Edit, EDIT, and EDIT some more. Your profile and headline should not be static they should change when you find skills that are more in demand. When you edit your headline your connections will be notified. Staying top of mind is a good thing in today’s digital world.

If your headline is designed correctly you will show up in results, when you show up that is when you will have an opportunity to connect!

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


The new LinkedIn profile interface: this will be a multi-part blog for all the sections of LinkedIn.

We will start with the New Intro section, that is the area on your profile that includes your Profile picture your LinkedIn headline, where you live, industry, current experience, and summary section. I other words the area above the fold.

First is your profile picture. LinkedIn loves pictures. A picture on your profile will increase your profile views 21 times and will increase your connection requests by 9 times. It helps to complete your profile so you are an Allstar, as well.

But just having your profile picture on your profile doesn’t improve your SEO(search engine optimization). What you have to do to improve that is to name your picture. It can’t be photo IMG.0.jpeg. That wont help with SEO.

What to need to do is go to the while where you store you photos and rename it. I renamed mine “Bruce Bixler LinkedIn Profile Training and Development”. This way when people search for your name and want to find your LinkedIn profile on Google your profile picture will be one of the results for images on Google.

Your photo is the instant calling card people use to determine who you are and what interest they should have in your profile, profession, and content.

For best results use a head shot of yourself smiling and dressed in professional attire. Your photo will help other LinkedIn users start to trust you.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Yes, export all of your LinkedIn connections.

Why and how do you export your connections? Because when LinkedIn changes and makes updates to the platform you don’t want to loose your information. If your computer crashes and cannot be repaired you should save your connections file on a flash drive.

It is easy to export your connections and it only takes 7 steps.

The first step: is too go to the tool bar at the top of your LinkedIn page and hover over “My Network”. A drop down will appear.

Second step: click on “Connections” from the drop down.

Third step: when the connections page appears click on the gear in the top right corner

Step four: The next page will show up and again in the top right corner under “advanced settings” will be “Export Connection”

Step five: The next page will be Export to Microsoft Outlook (.CSV file). IMPORTANT, There are other options but disregard them UNLESS you have a MAC!

Step six: Save the file to your desktop.

Step seven: Convert the file to excel so that you can manipulate the info.

LinkedIn gives you First Name Last Name, Email Address, Company name and current position. There are a lot of empty columns that you will have to delete. Delete the empty ones so you have a manageable file to manipulate. You can set it up by company or the easiest to alphabetize all of your connections.

Do it now because LinkedIn will eliminate this feature with the new user interface.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


5 Crippling Beliefs That Keep Your LinkedIn Profile OUT of Search Results!

Belief Number one: you don’t have a picture, and if you do it is’t optimized!
A picture on LinkedIn increases your chances of profile views 11 times. An optimized picture means you name your picture (YOUR NAME LINKEDIN PROFILE MARKETING MANAGER) and it will increase your search results not only on LinkedIn but will show up on Google search as an image result.

Belief Number two: Your LinkedIn headline is your current job title and company name!
Most people use the default setting on their LinkedIn headline which is their current job title and company name. Never use a default setting on LinkedIn it will brand you as a commodity. Your headline is your tagline or marketing piece. It should include 3 things. What you do, who you help, and how you help them.

Number three: Your LinkedIn summary is about YOU!
Your summary should be in the first person and yes the first paragraph should tell people about what you do. Just make sure every sentence doesn’t start with “I”, “I”, and “I”!! The second paragraph should tell you client or customer or recruiter how you have helped previous company or jobs increase sales cut costs, or streamlined a procedure. The third paragraph you tell how you will solve their problem! Make sure to add a “call to action” (Contact me to see how I can help your business with marketing solutions.

Number four: You loaded your LinkedIn profile with keywords instead of searchable skills.
Most people use keywords on their profile which is OK but to get better search results use LinkedIn skills. Skills are search terms that people using LinkedIn have already search for. EXAMPLE: Friend of mine wanted to be found for “Public SPEAKER” We searched the skills section and it wasn’t there, but “Public SPEAKING” was there. So we changed his headline for the searched skill of Public SPEAKING.

Number five: You haven’t joined any or just a few LinkedIn groups
If you want to be found on LinkedIn you have to be in their network. If you are not in a persons network you will not show up in search results. The fastest way to increase your network is to join groups and make sure they are large groups. LinkedIn changed it search about a year ago so when you search it used to be you searched all of LinkedIn, not anymore your search results are only the people in your network.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com