Tag Archive: skills



LinkedIn Connection Search. LinkedIn just reintroduced searching of your connections connections. Here is how LinkedIn describes it

LinkedIn search: See connections of your connections.

“It’s all about who you know and who they know. The best referrals and new connections often come from people in your extended network, so we’ve added a “Connections of” filter so you can easily search your connections’ connections. If you don’t want others to see your list of connections, simply change your settings so that only you can see them. We’ve also added the ability to click on mutual connections from search results so that you can quickly see everyone you have in common — make sure to reference those people when you reach out!”

If you are in #socialselling, sales, business development, or lead generation this is a game changer! Wake up salespeople, if you want to find a referral, or someone that can help you meet a decision maker, or you need a champion within an organization searching your connections for their connections is a helpful way to go.

Define who is your target person, what level of management are they? As an example we will first start with a search for VP or Vice President of sales. Then select people search and LinkedIn will provide the results.

Keep searching for different titles until you get the results you want. Once you find your ideal customer, client, or hiring manager see who your connections know. You have the filters to the right so you can select either location, company, OR “connections of”.

Once you have everything filtered for your results send a message to your connection to either ask for an introduction or ask them if you can use their name as a reference. Quite often your connection may not know the person well so that is why you could ask them if you can reference their name in a connection request. EXAMPLE: Mike I see that you are connected to Joe A Smith can I use your name as a source for my connecting to Bob Jones.”

Make it as easy as possible you your connection to yes yes to help you out with networking. Leave them an out in case they don’t know the connection well enough to refer you. You connections have value because they add visibility to your network. Use sharing wisely to add value to your connections as well.

Remember on LinkedIn VISIBILITY EQUALS OPPORTUNITY

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com

Advertisements

5 Crippling Beliefs That Keep Your LinkedIn Profile OUT of Search Results!

Belief Number one: you don’t have a picture, and if you do it is’t optimized!
A picture on LinkedIn increases your chances of profile views 11 times. An optimized picture means you name your picture (YOUR NAME LINKEDIN PROFILE MARKETING MANAGER) and it will increase your search results not only on LinkedIn but will show up on Google search as an image result.

Belief Number two: Your LinkedIn headline is your current job title and company name!
Most people use the default setting on their LinkedIn headline which is their current job title and company name. Never use a default setting on LinkedIn it will brand you as a commodity. Your headline is your tagline or marketing piece. It should include 3 things. What you do, who you help, and how you help them.

Number three: Your LinkedIn summary is about YOU!
Your summary should be in the first person and yes the first paragraph should tell people about what you do. Just make sure every sentence doesn’t start with “I”, “I”, and “I”!! The second paragraph should tell you client or customer or recruiter how you have helped previous company or jobs increase sales cut costs, or streamlined a procedure. The third paragraph you tell how you will solve their problem! Make sure to add a “call to action” (Contact me to see how I can help your business with marketing solutions.

Number four: You loaded your LinkedIn profile with keywords instead of searchable skills.
Most people use keywords on their profile which is OK but to get better search results use LinkedIn skills. Skills are search terms that people using LinkedIn have already search for. EXAMPLE: Friend of mine wanted to be found for “Public SPEAKER” We searched the skills section and it wasn’t there, but “Public SPEAKING” was there. So we changed his headline for the searched skill of Public SPEAKING.

Number five: You haven’t joined any or just a few LinkedIn groups
If you want to be found on LinkedIn you have to be in their network. If you are not in a persons network you will not show up in search results. The fastest way to increase your network is to join groups and make sure they are large groups. LinkedIn changed it search about a year ago so when you search it used to be you searched all of LinkedIn, not anymore your search results are only the people in your network.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Sales people want to be found on LinkedIn. Sales managers want clients to find them on LinkedIn, and sales leaders want customers to find them on LinkedIn.

I know sales people are always looking for customers, clients and sales but sometimes the customer comes to you because your profile resonates with them. Why are some profiles magnates for clients and others scare them away? If you engage someone in the C-suite, an influencer, or a future client on LinkedIn and your profile is average at best, will you get their attention? Does your profile reflect the skills or more importantly the skill set they need to solve their problem?

Skills on LinkedIn are search terms that your customers and clients are looking for. Do you have the skill set to attract those customers? The average sale today involves 5 or more people. Is one of your skills cross functional problem solving or multi-level communications? Are you in sales or consultative selling, in other words are you solution selling? 89% of buyers turn away from the sales person if they don’t have the right insights or knowledge about their business, do your profile skills demonstrate that knowledge?

How to find skills, the easiest way to find skills is to search your competition. That’s right, when you do a search for the term “sales” on LinkedIn search box the results are the best profiles for that (skill) search term. Who are the sales leaders in your company? Look at their profiles and the competition to see what skills people in your industry have on their profile. But do it anonymously, you know, change your privacy settings!!! If your results turn into a hot lead you can even follow them on LinkedIn!

Here is how to follow others on LinkedIn ninja style: https://www.linkedin.com/pulse/20140825165901-41330170-linkedin-business-intelligence-4-ways-to-follow-people-on-linkedin?trk=mp-reader-card

Which skills to add to your profile? When you are searching for skills for your profile don’t select the first skills you see. Be strategic, don’t just select MARKETING, ask yourself which skills are my customers are looking for? Is it “on line marketing, social media marketing, digital or email marketing that people need?” When you are searching in the skills box the dropdown will give you a list of skills and that list is in numerical order of number of searches. Aim for the skills that you have that are highest on the list since they are searched most often.

capture-dropdown

Where to add the skills to have the best search results. On your LinkedIn profile the most optimized and highly searched areas start with your HEADLINE. Your headline should not be your job title and company name, you already have that in your experience section. Your headline should include at least 3 skills, tell people what you do (include a skill), who you help (include a skill), and how you help them (include a skill or two). Then strategically add skills at the beginning of your summary, and at the beginning of every paragraph. Then add at the bottom of the summary (after your call to action) type in the word SKILLS: add ten skills that you have the most endorsements for. Each job experience should include skills as well as the summary of each job. Make sure you select all 50 skills to add to your profile. Finally add skills to your interests section, these should be business interests (skills).

How to use the skills section on LinkedIn. To view the secrets behind the skills section click on the blue “View Profile As” then you will see your profile as your client would view it. Then scroll down to the skills section and click on the name of the skill. Behind each skill are people, topics, education, groups, articles, and additional skills related to the subject skill.

https://www.youtube.com/watch?v=19ehVkzTvOY

These are additional skills you should add to your profile because they are related skills which could make you a better skills fit than your competition.

Here are the features of the skills section: https://www.linkedin.com/pulse/top-8-ways-use-new-linkedin-skill-pages-have-been-updated-bixler?trk=prof-post

If you are sharing content with your leads the skills section is an ideal area to supply you with content for your customer, it has Lynda courses, Slideshare presentations, as well as Pulse articles related to your skills. You have to be the subject matter expert for your customer or your client’s resource for their problem. Slideshare and Pulse articles will give you an advantage over other sales people because they don’t have access to this information but you will. Make sure you share content about your customer’s interests not yours. There are thousands and thousands of articles to choose from.

As with any sales process you have to be consistent and persistent. LinkedIn is the same way and they are consistently changing, so you have to be persistent with the skills on your profile.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Originally published for Peoplelinx.com

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and help business people understand the maize of LinkedIn features. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com

Bruce is a Retail professional with 30 years varied experiences. He has worked in every facet of retail, from being an entrepreneur, to having corporate positions with a “Fortune 500” company. After his corporate retail position was eliminated in 2009 he became involved with LinkedIn, Twitter, and social media in his job search.

In 2011 I started my own social media business, Hobknobery to provide one-on-one profile consultations, presentations, and workshops for LinkedIn. He expanded into social media marketing for small businesses, training recruiters how to use LinkedIn, and social selling for salespeople and business development. Most recently he has presented workshops for recruiters, outplacement companies, small business groups and companies as well as webinars for national retail businesses.


Three Misconceptions About Your LinkedIn Summary!

YOUR SUMMARY SHOULD BE IN THE THIRD PERSON! Wrong. Who is your ideal audience? If you want to be successful using LinkedIn as a marketing tool your profile has to be written in the first person. The only successful place I’ve seen written in the third person is on the dust jacket of a book. You want to talk to your customers as if you are talking to them face to face. They want to get to know like and trust you. Have a conversation with your reader. Most importantly be authentic!!

YOUR SUMMARY SHOULD BE ABOUT YOU! Wrong. Your summary should be customer focused. Not about you, but what you can do for your target audience. Address and help them achieve their goals, give them something they need, their “What’s in it for me”. Your summary should be about how you help solve your client or customer’s problem. Define the pain point in detail so that the client knows that you understand the pain and that you have the answer. If you are in job search show your customer (the hiring manager) that you understand their problem and have the answers to fix it. Demonstrate your expertise.

This could be your summary “Customer service driven corporate recruiting and retained executive search professional experienced managing full life cycle recruiting of exempt and non-exempt positions for emerging growth and venture capital-backed enterprises to the largest global corporations within the healthcare, consumer packaged goods, technology, manufacturing and service industries.”

OR
Capture up down arrow

YOUR SUMMARY SHOULD BE SPRINKLED WITH KEYWORDS! Wrong, never use keywords on your LinkedIn profile. Your LinkedIn summary should be filled with searchable SKILLS. Strategically place the skills for SEO at the beginning of each sentence or at the top of a paragraph. Use the skills section of your profile to select the skills you want to be found for. The reason to use the skills section is because those skills are being searched for on LinkedIn. Customers are looking for people with a specific skill set.

YOUR SUMMARY IS ABOUT WHAT YOU DO, WHO YOU HELP, AND HOW YOU HELP THEM! Yes tell them what you do and be brief, may 2 or 3 sentences. Who do you help, small business, entrepreneurs, or enterprise customers. How you help them. What problem you solve for your ideal client or customer. Two things you must add to your summary at the bottom are SKILLS and a call to action. If they have read to the end of the summary, make worth it for them to reach out and contact you.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Your LinkedIn Profile: A Movable Fete!

Your LinkedIn profile is a business networking platform and profile marketing tool!! If you don’t like where a section on your profile is, just MOVE it! What, you didn’t know that you can move most sections of your LinkedIn profile? Eighty per cent of the people on LinkedIn have no idea that just about every section on LinkedIn can be rearranged. And even sections within some of the sections they can also be moved.

Let’s start with the main sections of your LinkedIn profile. Yes you can move your summary, skills, experience, volunteer experience, education, organizations, certifications, courses, honors and awards, languages, publications, projects, and additional information. The question is which section do you want where?

To change the order of the sections on your profile page.
Move your cursor over Profile at the top of your homepage and select Edit Profile.
Move your cursor over the section you’d like to move, then click and hold the Reorder Section icon in the top right.
Drag the section to a new location.
Release the Reorder Section icon to drop the section into place.

Most people start off with their summary section to give the profile viewer a snapshot of your profile where you tell them who you are, what you do and how you help them. Now the LinkedIn default is to place your experience next. But do not ever use any LinkedIn default setting. So this gives you an opportunity to move this section of your profile.

So why would you want to move sections of your profile? If you are in business this would give you an opening statement to place your summary at the top of your LinkedIn profile. You could follow this up by the experience you have had regarding the experience and accomplishments you need to solve a client’s problems. After the experience you can place the skills section with its endorsements from others for social proof of your success.

If you are in job search you also may start with the SUMMARY SECTION and use that in place of your elevator pitch. Make it an elongated version and tell recruiters what you do, what you have done in past work experience and how you will solve a new companies pain points. But the second section for job search should be your SKILLS SECTION because that is what recruiters and hiring managers are searching for. Make it easy for them to find your skills.

The EXPERIENCE SECTION if you have two or more current positions on LinkedIn can be rearranged.

1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Move your cursor over the position you’d like to rearrange.
3. Click and hold the Up/Down arrow to the right of your position name and drag it into the desired position.

Note: You can’t rearrange the order of past positions. Those will always appear with the most recent position held showing first.
Rearrange current positions

Recommendations, following, groups, companies, and schools and Pulse articles are not movable.

Another area that you can rearrange parts of is the EDUCATION SECTION.

1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Move your cursor over the education entry you’d like to rearrange.
3. Click and hold the Up/Down arrow to the right of your school name and drag it into the desired position.

Note: The first entry listed in the Education section appears in the box at the top of your profile. You can’t display more than one entry in the top box of your profile.

Next you can rearrange your publications.

Rearrange publication entries
1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Move your cursor over the publication you’d like to rearrange.
3. Click and hold the Up/Down arrow to the right of your publication title and drag it into the desired position.

You also can rearrange your whole volunteer section but then you can also rearrange the different volunteer activities within the section.

Finally the other movable section is the skills section.

To reorder the skills on your profile:
1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Scroll down to the Skills & Endorsements section and click anywhere in the box.
3. Move your cursor over the skill you’d like to move, then left click and drag to re-order. You can do this for each skill you’d like to reorder.
Click Save.

And finally you can move your endorsers, LinkedIn will allow users to change the order of which photos show up for a certain skill.

1. Edit your profile then scroll to skills
2. Then select “manage endorsements”
3. Select the skill that you want to reorder
4. Select the endorsers you want featured by un-checking their name
5. Then click save
6. Go back to edit and click (make a check) in the box next to the names you deleted and add them back
7. Click save and the most recent adds will show up

If I have missed any moves let me know and I can edit the article.

Bruce is sought out by leaders in sales, business development, training, and recruiting who recognize the need to attract client’s and customer’s through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply reply to this email bruce@hobknobery.com or call Bruce at 224-221-9700.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


New LinkedIn Skill Pages Have Been Updated! Do you know how to use them?

Yes, LinkedIn skill pages are back. But having access to the information is not obvious. LinkedIn hid it in plain sight. The first step is to go to your profile page and click on the BLUE “View Profile as” button. The blue button changes to “send a message”. Instead of the edit mode, where the edit pencils show up whenerver you hover your mouse over different sections of your profile, you want to view your profile as your connections do.

When you are viewing your profile as a connection you can click on a skill which actually becomes a hyperlink and takes you to a LinkedIn “TOPIC” page. Make sure you click on the skill not the number of endorsements.

People you know have this skill. It will list the top people on LinkedIn that have this skill. Take a look at their profile and see what skills they have listed on their profile. If you are in the same industry do you have those skills also listed on your profile? If you don’t maybe you had better add them for your keyword search results.

Lynda see what there is to study about YouTube from Lyndadotcom.

Pulse articles written by members of LinkedIn regarding the subject of YouTube. It will show you the most popular posts by LinkedIn members that have been written about the subject.

Slideshare, next if you scroll down the page you will see a listing for the most popular items that have been written about YouTube on the SlideShare platform which is owned by LinkedIn.

Jobs that use this skill. Check out all of the jobs listed on LinkedIn that use that skill.

LinkedIn groups, all the groups on LinkedIn regarding that skill or are about subject matter or expertise of that skill.

People also know, scroll down more and there will be a listings of similar skills that people also have on their profiles.

All the info from above about skills is in the expanded version. I just found out there is a consolidated version which looks a little different which is shown below. Not all of the above info is displayed but most of it is. Not sure what drives the version you look at or which one LinkedIn decides to show you.

Here is my call to action. If you would like continuing information about Social Selling and LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Skills on LinkedIn, How to find them in the Alumni Function!

It used to be called Skills and Expertise section on your LinkedIn. Now it is called Skills and Endorsements. Whatever you call it you used to be able to sort through the different skills and select the ones that pertained to you and your industry.

https://brucebix49.wordpress.com/2014/03/19/linkedin-now-allows-you-to-re-arrange-your-skills-and-expertise/

Now that LinkedIn has removed the skills and expertise section from the website, how do you add skills that pertain to you and the position you are looking for. One way that is available on LinkedIn is the alumni section. Alumni section?!

Here is what you do. Start at the toolbar at the top of your page. Scroll over the network section and there is a drop down. Select the “Find Alumni” choice. Click on it. You will now have the choices of not only the college(s) you went to but all colleges listed on LinkedIn profiles. You can use the search box for all colleges.

Select any college or university in the search box. The larger the university the better. Bigger demographics to filter. First select city for search, then select company, and finally profession. (IT, HR, or Marketing). You will then have to “arrow” to the right and there will be a list of skills in desending order of popularity for that position for that company.

Try this with several colleges and universities to see what the skills for this company are prevalent for your position. Add these skills to your LinkedIn profile to help you stand out for these keywords. So if you live in Chicago, want to work at Allstate, and are in Business administration and management these are the skills you should have on your profile.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at bruce@hobknobery.com


LinkedIn Now Allows You to Re-Arrange Your Skills and Expertise!

When you first selected your skill and expertise on LinkedIn you could put them in order of your preference. But once you started collecting endorsements LinkedIn automatically listed them in numerical order for you. You didn’t have a choice and once they started to accumulate you couldn’t strategically place the skills you wanted endorsements for.

That is no longer the case. LinkedIn just recently has allow users to re-arrange the order of their skills and expertise. Now if you want endorsements for certain skills you can now place them at the top of the list hoping your connections will take the hint and endorse you for those skills they see first.

When I do presentations for job seekers one the most often and frequent questions I get is if it is possible people to move their skills around so they can be endorsed for the skills they want to be recruited for. Up until this week the answer was no. Now, today, you can rearrange until your heart is content.

I want to add one thing about the endorsements. I found that your perception of skills and expertise may not be what others see you as. In my case I want to be endorsed for LinkedIn and LinkedIn training, but I have six times the endorsements for social media, social media marketing and social networking.

If your connections endorse you thank them. It gives you an opportunity to stay top of mind and maybe even return the favor. Better yet, pay it forward, and endorse one of your connections you may be paid back in kind. People like being recognized for their work.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com.


How to find Keywords for LinkedIn Skills and Expertise.

Now that LinkedIn has removed the definitions and related skills from the LinkedIn profile what are you supposed to do. One of my connections showed me how to find related keywords using Google.

The first step is to use Google, Google Drive (Formerly Google Docs), and Google Chrome.

Step 1) Using Google go to the Google apps and select Google Drive.

Step 2) On left hand side of the page there is a red box that says create, select “Create”

Step 3) From the drop down select the green excel “spreadsheet”

Step 5) In the top two cells of the spreadsheet type in two keywords
I typed in Marketing and Twitter

Step 6) Highlight both cells and a SQUARE box in the lower right cell will appear.

Step 7) Click on the square box, hold down your mouse and at the same time select the “CONTROL” key

Step 8) Drag the box down 8 or 10 different cells and let go

Voila, you now have a list of additional keywords courtesy of Google!!

Now go ahead and select and add skills & expertise to your LinkedIn profile.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this info valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com.


Do You Have the New LinkedIn’s “Who’s Viewed Your Profile”?

So where is this section? The new version is part way down

on the right side of your Profile page. Who’s Viewed Your Profile

is a link when you hover your mouse over the words Who’s Viewed Your Profile.

The are two number and phrases there. The top number is the number of people who have actually viewed you profile.

They actually clicked on your profile and looked at your profile information. It may say that your profile has been

viewed 12 times over the last three days or your profile has been viewed 6 times in the past day. You want your

profile views to be at least 4-5 times a day. The average LinkedIn profile is viewed only once a day. If you are in

job search you want that number to be much higher.

The other number and phrase under Who’s viewed you profile” is the total number of times your profile has shown up

in keyword searches. It will say You have shown up in search results 19 times in the past 3 days, or you have shown

up in search results 25 times today.

When you hover your mouse and click on the link will take you to the “Who’s Viewed Your Profile” homepage.

on the homepage you will be able to view the people that looked at your profile. There will be three different

listings depending upon the privacy settings of the viewer.

A) The first setting You Name and headline (Which LinkedIn recommends)

b) Anonymous profile characteristics such as industry and title Note: Selecting this option will disable Profile Stats.

c) You will be totally anonymous Note: Selecting this option will disable Profile Stats.

On the home page will be a listing of the profiles that looked at your profile. To the right of the listing

is a graph for the last 90 days of viewers and search results with a total number of views and a total number

How many times you appeared in LinkedIn Search.

The ideal numbers should be 5 – 10 views per day and at least 50 – 75 search results per day. It will all depend on

the keywords as well as the skills and expertise that you have listed on your profile. The views will depend upon

how well you have crafted your LinkedIn headline to attract attention.