Category: Social Selling



Messaging and Engagement With Your LinkedIn Network Contacts!

There is a new messaging feature on both the desktop and mobile platforms. Most LinkedIn users are unaware of it because it is not widely advertised. I was at a networking meeting last week and showing how LinkedIn messaging looked on the phone when the connection asked what the green dots were for. Now this connection was just hired as an outbound sales manager, so I explained the feature.

On the mobile app when you look at the messaging tab you will see a list of recent meossages from your connections. Just below their picture is either a green solid dot, a green dot with a white center, or no dot at all. The solid green dot means that the connection is on their desktop live as you are viewing the image.

The green dot with the white center means the LinkedIn connection is currently live on their mobile dvice. So if you know the person is using their phone you can either message them or give them a call. If you are is sales this is a great way to engage with your client or customer in real time. This may also help increase your SSI score for engagement on LinkedIn.

LinkedIn wants you to use the messaging system that’s why they keep adding ways for engaging with your connections. They even give you shortcut responses to your messaging, If you congratulate one of your connections and they respond with “THANKS. Your options are a “Thumbs Up”, “Welcome”, or How Are You?”.

Are you engaging your connections on #LinkedIn?

Don’t just use the generic phrases LinkedIn suggests. Like every other communication on LinkedIn personalize the message. This includes your connection requests to another member.

Last, but not least, LinkedIn will score the interaction for engagment with “0” for no response, (1) for a like, (20 for a comment and (3) for a share. As you can see connecting and sharing updates will increase your visibility and your rank on the SSI score for engagement. Dont be a wallflower!

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com

Advertisements

Did you know there are extra features on the LinkedIn mobile app? Here are Three Extra LinkedIn features on Mobile ONLY!

Sync contacts and calendar. Sync Contacts and Calendar are two main differences on the Account screen for LinkedIn mobile.
By syncing your contacts LinkedIn automatically finds people you know.

Calendar sync for meeting intelligence. LinkedIn will continuously sync your phones calendar so that you will be able to:

Help you and others connect.
By syncing your calendar you get insights about people you are meeting with before the meeting starts.
Get reminders of new people you’ve met so you can follow up. Topics for contacting.

LinkedIn makes it easy to select reasons for others to reach out to you

Its great if you are a business consultant, a freelancer or if you just want to sit down with a connection and discuss the latest victory of the Cubs.

The third area is Improving your profile. LinkedIn will search and browse the internet for articles mentioning your name. Then they will ask you if you want to add it to your LinkedIn profile. It maybe an article on a website that you wrote or maybe a mention of you from an on-line news source.

Sounds and vibrations is a bonus. It is when LinkedIn manages sounds and vibrations from push notifications such as the LinkedIn Blog or its Marketing Solutions unit or it LinkedIn Sales Blog.

As on LinkedIn desktop “Visibility is Opportunity” on mobile as well.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Did you know you can search your LinkedIn followers as well as your LinkedIn Connection’ Connections now?

LinkedIn says you can Use the Follow Hub to Discover Fresh Perspectives and Manage Your Followers. If you’re interested in finding new perspectives to follow on LinkedIn, check out your follow hub. Here you’ll find relevant recommendations for people, for companies and for publications to follow. You can also see and manage who you’re following and who’s following you — all in one place.

You can also unfollow sources if you no longer want to receive their updates, but would like to remain connected on LinkedIn (don’t worry, your connections will never know you unfollowed them). To find your follow hub, click the “Improve my feed” option in the control menu at the top right of any post in your feed (mobile or desktop).

Following your sources is a great way to stay informed on the topics, news and perspectives that matter in your industry. It’s also a great way to arm yourself with information that can help you be more productive as well as successful at work.

You can ask those following to connect on LinkedIn. You know they have an interest in you because they viewed your profile. View their LinkedIn profile also. There may be a mutual reason to connect. Find out if they went to the same school as you did or are they in the same group(s)s that you are in.

Visibility is opportunity on LinkedIn. Have them join your network so you can increase your visibility on their network.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


LinkedIn Connection Search. LinkedIn just reintroduced searching of your connections connections. Here is how LinkedIn describes it

LinkedIn search: See connections of your connections.

“It’s all about who you know and who they know. The best referrals and new connections often come from people in your extended network, so we’ve added a “Connections of” filter so you can easily search your connections’ connections. If you don’t want others to see your list of connections, simply change your settings so that only you can see them. We’ve also added the ability to click on mutual connections from search results so that you can quickly see everyone you have in common — make sure to reference those people when you reach out!”

If you are in #socialselling, sales, business development, or lead generation this is a game changer! Wake up salespeople, if you want to find a referral, or someone that can help you meet a decision maker, or you need a champion within an organization searching your connections for their connections is a helpful way to go.

Define who is your target person, what level of management are they? As an example we will first start with a search for VP or Vice President of sales. Then select people search and LinkedIn will provide the results.

Keep searching for different titles until you get the results you want. Once you find your ideal customer, client, or hiring manager see who your connections know. You have the filters to the right so you can select either location, company, OR “connections of”.

Once you have everything filtered for your results send a message to your connection to either ask for an introduction or ask them if you can use their name as a reference. Quite often your connection may not know the person well so that is why you could ask them if you can reference their name in a connection request. EXAMPLE: Mike I see that you are connected to Joe A Smith can I use your name as a source for my connecting to Bob Jones.”

Make it as easy as possible you your connection to yes yes to help you out with networking. Leave them an out in case they don’t know the connection well enough to refer you. You connections have value because they add visibility to your network. Use sharing wisely to add value to your connections as well.

Remember on LinkedIn VISIBILITY EQUALS OPPORTUNITY

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Only Amateur Sales People use JUST LinkedIn for Social Selling!

If you don’t use other digital platforms you will be a one dimensional salesperson. You have to be on all the channels that you customers are on. One platform that works extremely well with LinkedIn and social selling is Twitter. Twitter will allow you to follow your targets and they do not have to follow you back, and it lets you stay up to the minute with what your customers are doing. Finding out what they are posting gives you an opportunity to interact then you can reinforce the interaction by connecting with them on LinkedIn.

An additional platform that compliments LinkedIn for content sharing and social selling is YouTube. You can use your own videos or share content that is pertinent to your customer and can be viewed by your target company. The great thing about video is that people can retain information 60 times faster than written content. So they will remember your content when they are ready to make a decision.

There are other platforms to serve your customer, such as Instagram, Pinterest, Google+, and beBee. Choose wisely the platforms that work for selling such as LinkedIn (SlideShare), YouTube, Twitter, and Facebook.

I educate customers and show businesses how to implement social selling. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com or my website http://www.hobknobery.com.


LinkedIn Profile Scary Summary Section Part III

If you want to make your LinkedIn summary scary here is what to do.

– Your summary should start with email address and contact information on the very first line
– Paragraph one should be about what you do, your job title, and description using skills
– Paragraph two should show how you have added value to a previous company, tell a story (SAR) skills
– Paragraph three tell how you will solve a company’s problems use a story (SAR) skills plus “A CALL TO ACTION”
– Your last section should be titled specialties, areas of expertise, or skills.

Here is an example of the different sections starting with the email address.

janesmith@gmail.com or 222-222-2222

Paragraph 1 – What you do.

Progressive Business Development and Client Relationship Manager and Senior Marketer with consistent career growth over 15+ years. Strategic approach to business development and marketing / communications including target market analyses to achieve sustainable competitor advantage.

Paragraph 2 – successes

Noted for analytical strength and intelligence to ensure that products and services are well positioned for success in highly competitive market environments. Key achievements include: ROI 20% in the first 12 months via strategic marketing, advertising and digital campaigns, and successfully launched new division: Online Retail Store, as well as managed 12 month digital marketing agency campaign, design and brand agency, video productions, and other key suppliers.

Paragraph 3 – How you will solve their problems
Contact me if: You need someone adept at solution selling and integrating customer needs and change with the strategic direction of an organization. Diversified industry experience, excellent communication, proven leadership, penchant for action, and the proven ability to identify and seize opportunities that have led to the successful creation of new businesses, initiatives, services, increased revenues and market share. My experience extends across established organizations, start-ups, and profit and not for profit companies.

The above sections includes a CALL TO ACTION which most profiles do not have. If you are in business it makes sense to tell your customer what you want them to do.

The last section is your specialties

Specialties: New Business Development, Client Relationship Management, Marketing Management, Communications & multi-media, Brand Identity, design and digital, Data Segmenting, Profiling.

The total package will give a perfect look.

janesmith@gmail.com or 222-222-2222

Progressive Business Development and Client Relationship Manager and Senior Marketer with consistent career growth over 15+ years. Strategic approach to business development and marketing / communications including target market analyses to achieve sustainable competitor advantage.

Noted for analytical strength and intelligence to ensure that products and services are well positioned for success in highly competitive market environments. Key achievements include: ROI 20% in the first 12 months via strategic marketing, advertising and digital campaigns, and successfully launched new division: Online Retail Store, as well as managed 12 month digital marketing agency campaign, design and brand agency, video productions, and other key suppliers.

Contact me if: You need someone adept at solution selling and integrating customer needs and change with the strategic direction of an organization. Diversified industry experience, excellent communication, proven leadership, penchant for action, and the proven ability to identify and seize opportunities that have led to the successful creation of new businesses, initiatives, services, increased revenues and market share. My experience extends across established organizations, start-ups, and profit and not for profit companies.

Specialties: New Business Development, Client Relationship Management, Marketing Management, Communications & multi-media, Brand Identity, design and digital, Data Segmenting, Profiling.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


5 Crippling Beliefs That Keep Your LinkedIn Profile OUT of Search Results!

Belief Number one: you don’t have a picture, and if you do it is’t optimized!
A picture on LinkedIn increases your chances of profile views 11 times. An optimized picture means you name your picture (YOUR NAME LINKEDIN PROFILE MARKETING MANAGER) and it will increase your search results not only on LinkedIn but will show up on Google search as an image result.

Belief Number two: Your LinkedIn headline is your current job title and company name!
Most people use the default setting on their LinkedIn headline which is their current job title and company name. Never use a default setting on LinkedIn it will brand you as a commodity. Your headline is your tagline or marketing piece. It should include 3 things. What you do, who you help, and how you help them.

Number three: Your LinkedIn summary is about YOU!
Your summary should be in the first person and yes the first paragraph should tell people about what you do. Just make sure every sentence doesn’t start with “I”, “I”, and “I”!! The second paragraph should tell you client or customer or recruiter how you have helped previous company or jobs increase sales cut costs, or streamlined a procedure. The third paragraph you tell how you will solve their problem! Make sure to add a “call to action” (Contact me to see how I can help your business with marketing solutions.

Number four: You loaded your LinkedIn profile with keywords instead of searchable skills.
Most people use keywords on their profile which is OK but to get better search results use LinkedIn skills. Skills are search terms that people using LinkedIn have already search for. EXAMPLE: Friend of mine wanted to be found for “Public SPEAKER” We searched the skills section and it wasn’t there, but “Public SPEAKING” was there. So we changed his headline for the searched skill of Public SPEAKING.

Number five: You haven’t joined any or just a few LinkedIn groups
If you want to be found on LinkedIn you have to be in their network. If you are not in a persons network you will not show up in search results. The fastest way to increase your network is to join groups and make sure they are large groups. LinkedIn changed it search about a year ago so when you search it used to be you searched all of LinkedIn, not anymore your search results are only the people in your network.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Three Misconceptions About Your LinkedIn Summary!

YOUR SUMMARY SHOULD BE IN THE THIRD PERSON! Wrong. Who is your ideal audience? If you want to be successful using LinkedIn as a marketing tool your profile has to be written in the first person. The only successful place I’ve seen written in the third person is on the dust jacket of a book. You want to talk to your customers as if you are talking to them face to face. They want to get to know like and trust you. Have a conversation with your reader. Most importantly be authentic!!

YOUR SUMMARY SHOULD BE ABOUT YOU! Wrong. Your summary should be customer focused. Not about you, but what you can do for your target audience. Address and help them achieve their goals, give them something they need, their “What’s in it for me”. Your summary should be about how you help solve your client or customer’s problem. Define the pain point in detail so that the client knows that you understand the pain and that you have the answer. If you are in job search show your customer (the hiring manager) that you understand their problem and have the answers to fix it. Demonstrate your expertise.

This could be your summary “Customer service driven corporate recruiting and retained executive search professional experienced managing full life cycle recruiting of exempt and non-exempt positions for emerging growth and venture capital-backed enterprises to the largest global corporations within the healthcare, consumer packaged goods, technology, manufacturing and service industries.”

OR
Capture up down arrow

YOUR SUMMARY SHOULD BE SPRINKLED WITH KEYWORDS! Wrong, never use keywords on your LinkedIn profile. Your LinkedIn summary should be filled with searchable SKILLS. Strategically place the skills for SEO at the beginning of each sentence or at the top of a paragraph. Use the skills section of your profile to select the skills you want to be found for. The reason to use the skills section is because those skills are being searched for on LinkedIn. Customers are looking for people with a specific skill set.

YOUR SUMMARY IS ABOUT WHAT YOU DO, WHO YOU HELP, AND HOW YOU HELP THEM! Yes tell them what you do and be brief, may 2 or 3 sentences. Who do you help, small business, entrepreneurs, or enterprise customers. How you help them. What problem you solve for your ideal client or customer. Two things you must add to your summary at the bottom are SKILLS and a call to action. If they have read to the end of the summary, make worth it for them to reach out and contact you.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Sharing Articles on LinkedIn Home Page Updates!

You start on the home page of your LinkedIn profile where it says to share an update.

Why, to establish yourself as a subject matter expert, to improve your LinkedIn SSI score, or to stay top of mind with your connections.

But how do you share articles or information with your network on LinkedIn? There are several ways to do that. First most blogs or web pages have share buttons.

A second way to share articles is to use the LinkedIn’s Sharing Bookmarklet. I use Google Chrome so all I had to do was left click and drag the the button to the tool bar at the top of my page.

Once there it is easy to share to LinkedIn homepage updates, add to Twitter, selsct a group to share it with or send it directly to an individual you think may be interested in the topic.

There is a third way to share articles on your home page and that is to open the article from the source which will generate a URL. Once the article is open copy the URL from the search box at the top of your page. Then go to your LinkedIn homepage click on share an update. Two boxes will open up. One box will say “Whats on your mind” this is where you put in a comment about the article. Form the comment into a question to generate interaction. The second box will be a share box, where you get to select with whom you want to share the article.

After you make your comment then you paste the copied URL from the article in the box. The URL will auto generate the title of the article, add a thumb nail image for you, and post the article to your LinkedIn feed once you hit the blue share button.

Bruce is sought out by leaders in sales, business development, training, and recruiting who recognize the need to attract client’s and customer’s through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Your LinkedIn Profile: A Movable Fete!

Your LinkedIn profile is a business networking platform and profile marketing tool!! If you don’t like where a section on your profile is, just MOVE it! What, you didn’t know that you can move most sections of your LinkedIn profile? Eighty per cent of the people on LinkedIn have no idea that just about every section on LinkedIn can be rearranged. And even sections within some of the sections they can also be moved.

Let’s start with the main sections of your LinkedIn profile. Yes you can move your summary, skills, experience, volunteer experience, education, organizations, certifications, courses, honors and awards, languages, publications, projects, and additional information. The question is which section do you want where?

To change the order of the sections on your profile page.
Move your cursor over Profile at the top of your homepage and select Edit Profile.
Move your cursor over the section you’d like to move, then click and hold the Reorder Section icon in the top right.
Drag the section to a new location.
Release the Reorder Section icon to drop the section into place.

Most people start off with their summary section to give the profile viewer a snapshot of your profile where you tell them who you are, what you do and how you help them. Now the LinkedIn default is to place your experience next. But do not ever use any LinkedIn default setting. So this gives you an opportunity to move this section of your profile.

So why would you want to move sections of your profile? If you are in business this would give you an opening statement to place your summary at the top of your LinkedIn profile. You could follow this up by the experience you have had regarding the experience and accomplishments you need to solve a client’s problems. After the experience you can place the skills section with its endorsements from others for social proof of your success.

If you are in job search you also may start with the SUMMARY SECTION and use that in place of your elevator pitch. Make it an elongated version and tell recruiters what you do, what you have done in past work experience and how you will solve a new companies pain points. But the second section for job search should be your SKILLS SECTION because that is what recruiters and hiring managers are searching for. Make it easy for them to find your skills.

The EXPERIENCE SECTION if you have two or more current positions on LinkedIn can be rearranged.

1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Move your cursor over the position you’d like to rearrange.
3. Click and hold the Up/Down arrow to the right of your position name and drag it into the desired position.

Note: You can’t rearrange the order of past positions. Those will always appear with the most recent position held showing first.
Rearrange current positions

Recommendations, following, groups, companies, and schools and Pulse articles are not movable.

Another area that you can rearrange parts of is the EDUCATION SECTION.

1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Move your cursor over the education entry you’d like to rearrange.
3. Click and hold the Up/Down arrow to the right of your school name and drag it into the desired position.

Note: The first entry listed in the Education section appears in the box at the top of your profile. You can’t display more than one entry in the top box of your profile.

Next you can rearrange your publications.

Rearrange publication entries
1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Move your cursor over the publication you’d like to rearrange.
3. Click and hold the Up/Down arrow to the right of your publication title and drag it into the desired position.

You also can rearrange your whole volunteer section but then you can also rearrange the different volunteer activities within the section.

Finally the other movable section is the skills section.

To reorder the skills on your profile:
1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Scroll down to the Skills & Endorsements section and click anywhere in the box.
3. Move your cursor over the skill you’d like to move, then left click and drag to re-order. You can do this for each skill you’d like to reorder.
Click Save.

And finally you can move your endorsers, LinkedIn will allow users to change the order of which photos show up for a certain skill.

1. Edit your profile then scroll to skills
2. Then select “manage endorsements”
3. Select the skill that you want to reorder
4. Select the endorsers you want featured by un-checking their name
5. Then click save
6. Go back to edit and click (make a check) in the box next to the names you deleted and add them back
7. Click save and the most recent adds will show up

If I have missed any moves let me know and I can edit the article.

Bruce is sought out by leaders in sales, business development, training, and recruiting who recognize the need to attract client’s and customer’s through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply reply to this email bruce@hobknobery.com or call Bruce at 224-221-9700.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com