Category: Social Selling



LinkedIn Profile Scary Summary Section Part III

If you want to make your LinkedIn summary scary here is what to do.

– Your summary should start with email address and contact information on the very first line
– Paragraph one should be about what you do, your job title, and description using skills
– Paragraph two should show how you have added value to a previous company, tell a story (SAR) skills
– Paragraph three tell how you will solve a company’s problems use a story (SAR) skills plus “A CALL TO ACTION”
– Your last section should be titled specialties, areas of expertise, or skills.

Here is an example of the different sections starting with the email address.

janesmith@gmail.com or 222-222-2222

Paragraph 1 – What you do.

Progressive Business Development and Client Relationship Manager and Senior Marketer with consistent career growth over 15+ years. Strategic approach to business development and marketing / communications including target market analyses to achieve sustainable competitor advantage.

Paragraph 2 – successes

Noted for analytical strength and intelligence to ensure that products and services are well positioned for success in highly competitive market environments. Key achievements include: ROI 20% in the first 12 months via strategic marketing, advertising and digital campaigns, and successfully launched new division: Online Retail Store, as well as managed 12 month digital marketing agency campaign, design and brand agency, video productions, and other key suppliers.

Paragraph 3 – How you will solve their problems
Contact me if: You need someone adept at solution selling and integrating customer needs and change with the strategic direction of an organization. Diversified industry experience, excellent communication, proven leadership, penchant for action, and the proven ability to identify and seize opportunities that have led to the successful creation of new businesses, initiatives, services, increased revenues and market share. My experience extends across established organizations, start-ups, and profit and not for profit companies.

The above sections includes a CALL TO ACTION which most profiles do not have. If you are in business it makes sense to tell your customer what you want them to do.

The last section is your specialties

Specialties: New Business Development, Client Relationship Management, Marketing Management, Communications & multi-media, Brand Identity, design and digital, Data Segmenting, Profiling.

The total package will give a perfect look.

janesmith@gmail.com or 222-222-2222

Progressive Business Development and Client Relationship Manager and Senior Marketer with consistent career growth over 15+ years. Strategic approach to business development and marketing / communications including target market analyses to achieve sustainable competitor advantage.

Noted for analytical strength and intelligence to ensure that products and services are well positioned for success in highly competitive market environments. Key achievements include: ROI 20% in the first 12 months via strategic marketing, advertising and digital campaigns, and successfully launched new division: Online Retail Store, as well as managed 12 month digital marketing agency campaign, design and brand agency, video productions, and other key suppliers.

Contact me if: You need someone adept at solution selling and integrating customer needs and change with the strategic direction of an organization. Diversified industry experience, excellent communication, proven leadership, penchant for action, and the proven ability to identify and seize opportunities that have led to the successful creation of new businesses, initiatives, services, increased revenues and market share. My experience extends across established organizations, start-ups, and profit and not for profit companies.

Specialties: New Business Development, Client Relationship Management, Marketing Management, Communications & multi-media, Brand Identity, design and digital, Data Segmenting, Profiling.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


5 Crippling Beliefs That Keep Your LinkedIn Profile OUT of Search Results!

Belief Number one: you don’t have a picture, and if you do it is’t optimized!
A picture on LinkedIn increases your chances of profile views 11 times. An optimized picture means you name your picture (YOUR NAME LINKEDIN PROFILE MARKETING MANAGER) and it will increase your search results not only on LinkedIn but will show up on Google search as an image result.

Belief Number two: Your LinkedIn headline is your current job title and company name!
Most people use the default setting on their LinkedIn headline which is their current job title and company name. Never use a default setting on LinkedIn it will brand you as a commodity. Your headline is your tagline or marketing piece. It should include 3 things. What you do, who you help, and how you help them.

Number three: Your LinkedIn summary is about YOU!
Your summary should be in the first person and yes the first paragraph should tell people about what you do. Just make sure every sentence doesn’t start with “I”, “I”, and “I”!! The second paragraph should tell you client or customer or recruiter how you have helped previous company or jobs increase sales cut costs, or streamlined a procedure. The third paragraph you tell how you will solve their problem! Make sure to add a “call to action” (Contact me to see how I can help your business with marketing solutions.

Number four: You loaded your LinkedIn profile with keywords instead of searchable skills.
Most people use keywords on their profile which is OK but to get better search results use LinkedIn skills. Skills are search terms that people using LinkedIn have already search for. EXAMPLE: Friend of mine wanted to be found for “Public SPEAKER” We searched the skills section and it wasn’t there, but “Public SPEAKING” was there. So we changed his headline for the searched skill of Public SPEAKING.

Number five: You haven’t joined any or just a few LinkedIn groups
If you want to be found on LinkedIn you have to be in their network. If you are not in a persons network you will not show up in search results. The fastest way to increase your network is to join groups and make sure they are large groups. LinkedIn changed it search about a year ago so when you search it used to be you searched all of LinkedIn, not anymore your search results are only the people in your network.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Three Misconceptions About Your LinkedIn Summary!

YOUR SUMMARY SHOULD BE IN THE THIRD PERSON! Wrong. Who is your ideal audience? If you want to be successful using LinkedIn as a marketing tool your profile has to be written in the first person. The only successful place I’ve seen written in the third person is on the dust jacket of a book. You want to talk to your customers as if you are talking to them face to face. They want to get to know like and trust you. Have a conversation with your reader. Most importantly be authentic!!

YOUR SUMMARY SHOULD BE ABOUT YOU! Wrong. Your summary should be customer focused. Not about you, but what you can do for your target audience. Address and help them achieve their goals, give them something they need, their “What’s in it for me”. Your summary should be about how you help solve your client or customer’s problem. Define the pain point in detail so that the client knows that you understand the pain and that you have the answer. If you are in job search show your customer (the hiring manager) that you understand their problem and have the answers to fix it. Demonstrate your expertise.

This could be your summary “Customer service driven corporate recruiting and retained executive search professional experienced managing full life cycle recruiting of exempt and non-exempt positions for emerging growth and venture capital-backed enterprises to the largest global corporations within the healthcare, consumer packaged goods, technology, manufacturing and service industries.”

OR
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YOUR SUMMARY SHOULD BE SPRINKLED WITH KEYWORDS! Wrong, never use keywords on your LinkedIn profile. Your LinkedIn summary should be filled with searchable SKILLS. Strategically place the skills for SEO at the beginning of each sentence or at the top of a paragraph. Use the skills section of your profile to select the skills you want to be found for. The reason to use the skills section is because those skills are being searched for on LinkedIn. Customers are looking for people with a specific skill set.

YOUR SUMMARY IS ABOUT WHAT YOU DO, WHO YOU HELP, AND HOW YOU HELP THEM! Yes tell them what you do and be brief, may 2 or 3 sentences. Who do you help, small business, entrepreneurs, or enterprise customers. How you help them. What problem you solve for your ideal client or customer. Two things you must add to your summary at the bottom are SKILLS and a call to action. If they have read to the end of the summary, make worth it for them to reach out and contact you.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Sharing Articles on LinkedIn Home Page Updates!

You start on the home page of your LinkedIn profile where it says to share an update.

Why, to establish yourself as a subject matter expert, to improve your LinkedIn SSI score, or to stay top of mind with your connections.

But how do you share articles or information with your network on LinkedIn? There are several ways to do that. First most blogs or web pages have share buttons.

A second way to share articles is to use the LinkedIn’s Sharing Bookmarklet. I use Google Chrome so all I had to do was left click and drag the the button to the tool bar at the top of my page.

Once there it is easy to share to LinkedIn homepage updates, add to Twitter, selsct a group to share it with or send it directly to an individual you think may be interested in the topic.

There is a third way to share articles on your home page and that is to open the article from the source which will generate a URL. Once the article is open copy the URL from the search box at the top of your page. Then go to your LinkedIn homepage click on share an update. Two boxes will open up. One box will say “Whats on your mind” this is where you put in a comment about the article. Form the comment into a question to generate interaction. The second box will be a share box, where you get to select with whom you want to share the article.

After you make your comment then you paste the copied URL from the article in the box. The URL will auto generate the title of the article, add a thumb nail image for you, and post the article to your LinkedIn feed once you hit the blue share button.

Bruce is sought out by leaders in sales, business development, training, and recruiting who recognize the need to attract client’s and customer’s through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Your LinkedIn Profile: A Movable Fete!

Your LinkedIn profile is a business networking platform and profile marketing tool!! If you don’t like where a section on your profile is, just MOVE it! What, you didn’t know that you can move most sections of your LinkedIn profile? Eighty per cent of the people on LinkedIn have no idea that just about every section on LinkedIn can be rearranged. And even sections within some of the sections they can also be moved.

Let’s start with the main sections of your LinkedIn profile. Yes you can move your summary, skills, experience, volunteer experience, education, organizations, certifications, courses, honors and awards, languages, publications, projects, and additional information. The question is which section do you want where?

To change the order of the sections on your profile page.
Move your cursor over Profile at the top of your homepage and select Edit Profile.
Move your cursor over the section you’d like to move, then click and hold the Reorder Section icon in the top right.
Drag the section to a new location.
Release the Reorder Section icon to drop the section into place.

Most people start off with their summary section to give the profile viewer a snapshot of your profile where you tell them who you are, what you do and how you help them. Now the LinkedIn default is to place your experience next. But do not ever use any LinkedIn default setting. So this gives you an opportunity to move this section of your profile.

So why would you want to move sections of your profile? If you are in business this would give you an opening statement to place your summary at the top of your LinkedIn profile. You could follow this up by the experience you have had regarding the experience and accomplishments you need to solve a client’s problems. After the experience you can place the skills section with its endorsements from others for social proof of your success.

If you are in job search you also may start with the SUMMARY SECTION and use that in place of your elevator pitch. Make it an elongated version and tell recruiters what you do, what you have done in past work experience and how you will solve a new companies pain points. But the second section for job search should be your SKILLS SECTION because that is what recruiters and hiring managers are searching for. Make it easy for them to find your skills.

The EXPERIENCE SECTION if you have two or more current positions on LinkedIn can be rearranged.

1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Move your cursor over the position you’d like to rearrange.
3. Click and hold the Up/Down arrow to the right of your position name and drag it into the desired position.

Note: You can’t rearrange the order of past positions. Those will always appear with the most recent position held showing first.
Rearrange current positions

Recommendations, following, groups, companies, and schools and Pulse articles are not movable.

Another area that you can rearrange parts of is the EDUCATION SECTION.

1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Move your cursor over the education entry you’d like to rearrange.
3. Click and hold the Up/Down arrow to the right of your school name and drag it into the desired position.

Note: The first entry listed in the Education section appears in the box at the top of your profile. You can’t display more than one entry in the top box of your profile.

Next you can rearrange your publications.

Rearrange publication entries
1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Move your cursor over the publication you’d like to rearrange.
3. Click and hold the Up/Down arrow to the right of your publication title and drag it into the desired position.

You also can rearrange your whole volunteer section but then you can also rearrange the different volunteer activities within the section.

Finally the other movable section is the skills section.

To reorder the skills on your profile:
1. Move your cursor over Profile at the top of your homepage and select Edit Profile.
2. Scroll down to the Skills & Endorsements section and click anywhere in the box.
3. Move your cursor over the skill you’d like to move, then left click and drag to re-order. You can do this for each skill you’d like to reorder.
Click Save.

And finally you can move your endorsers, LinkedIn will allow users to change the order of which photos show up for a certain skill.

1. Edit your profile then scroll to skills
2. Then select “manage endorsements”
3. Select the skill that you want to reorder
4. Select the endorsers you want featured by un-checking their name
5. Then click save
6. Go back to edit and click (make a check) in the box next to the names you deleted and add them back
7. Click save and the most recent adds will show up

If I have missed any moves let me know and I can edit the article.

Bruce is sought out by leaders in sales, business development, training, and recruiting who recognize the need to attract client’s and customer’s through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply reply to this email bruce@hobknobery.com or call Bruce at 224-221-9700.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


How do you find the list of LinkedIn connections requests that you have sent out?

Where do you start? At the top of your profile page. Scroll over the toolbar at the top right until you hover over the people icon and a drop down will appear.

Pending invitations will be at the top of the drop down and “see all” will be on the top right corner near “Grow My Network”. Click on “see all”

When you click on it there is a drop down and you can select from three choices: pending invitations, sent invitations, and blocked invitations.
Select “sent Invitations and the next page will be all of your sent invitations in chronological order.

Only sent invitations that are still waiting for a response will be displayed.

You invited these people to connect and they haven’t responded yet. (This list might not include people you invited in the last few minutes.) If you don’t want LinkedIn to send reminder emails, you can cancel an invitation. The person you invited won’t get notified that you canceled the invite.

Note: Canceling invitations doesn’t return them to your balance of available invitations.

Keep in mind that if the recipient has already accepted your invitation to connect, you still have the option to remove the connection. That a post for another time.

Here is my call to action. If you would like continuing information about Social Selling and LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


LinkedIn Search, You are ONLY Searching Your Network!

LinkedIn recently announced that they have reached the 400 million member mark from which you can only access a small fraction (your network). Not daily active users but a total of 400 million profiles. The question I want to ask you is how large is your network of LinkedIn connections?

You have first degree connections, second degree connections, third degree connections, and group connections. When you do a search or advanced search on LinkedIn a lot a people believe you are searching ALL of LinkedIn. Quite the contray, you are only searching the profiles and get the results of your LinkedIn connections.

I have a connection that has a few hundred connections and his total search results when he is searching is 3,117,000 profiles.

I have 4600 connections and my search results are 10,800,000 profiles. This means that everyone else on LinkedIn is out of my netwok. When they out of your network the name isn’t viewable by you. The profile shows up as “LinkedIn Member”.

LinkedIn is a search engine of profiles, so if you want to see more results you will have to increase your network. The only way to increase it is to add connections and join groups. Happy connecting.

Here is my call to action. If you would like continuing information about Social Selling and LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Social Selling Starts With Your Profile! The most important business profile and its platform is LinkedIn!

Is your LinkedIn profile a reflection of what you have to offer your connections. Is it complete, does it have an attractive photo, does it have a marketable Headline, and is your summary a sales pitch or a solution for your connection.

It is imperative that your profile is complete and professional looking. Customers will take one look at an incomplete profile and move on to next one. Why, because if your profile is missing something or is incomplete that customer is going to think one of three things.

1) You are lazy and didn’t get to finish your profile. If you can’t complete your profile, it makes them think will you complete their work.
2) You don’t know how. If you dont know how to complete something for yourself why would they want to hire you knowing you don’t know how to complete their work.
3) You don’t have time to complete it. If you don’t have time for your profile are you going to have time to help them with their problem.

Do you have a photo on your profile to sell yourself? People want to see who they are going to be working with. A picture could be worth not only a thousand words but a thousand dollars.

Your headline is the most important section of your LinkedIn profile. It is called a headline for a reason. It is meant to attract customers and entice them to view the rest of your profile. The headline also shows up in 23 different actions you perform on LinkedIn. But the most important place your headline shows up is in Google search.

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Your headline should be a marketing statement about what you do, who you help and how you help them. The headline, like your profile is about them, or what’s in it for them. The headline is not about you.

Your summary has three parts. The first part is about contact information. How can people contact you after they have read your headline and summary.

The second part of the summary is a story of solving problems in three paragraphs about what you do that solves a problem, who you help solve their problem, and how you can them solve their problem. The summary should be outward facing and targeted to your customer, recruiter, or client.

The third and final section should be for a call to action: Contact me to see how I can solve your company’s ( ) problems. Include your email address again. If they get this far you want to make sure you capture their attention with your contact info.

Here is my call to action. If you would like continuing information about Social Selling and LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at bruce@hobknobery.com