Are you using LinkedIn Groups to follow the competition?
There are over 1,355,000 groups on LinkedIn to choose from. If you
are in business or sales, groups are one of the best sources for
reconnaissance about your competition.
Check out the profiles of people and companies that you are competing against.
How do you do that. Step one: find out the groups that your target is a member of. Join that group. Wait for group
manager’s approval, then look up the member under the member tab in the group. There are three links under each
members name; 1) the number of followers 2) follow, and 3) members activity.
So select follow. When you follow someone in a group that member is unaware that you are following them. LinkedIn
does not notify the member or update them. All of their updates are posted to your homepage. You will be able to keep
tabs on your competition, find out which groups they are joining, what meetings they are attending, and this way you
stay one step ahead of them.
If you no longer want to keep tabs on them , simply un-follow them in the group. Here is to following the competition
the right way.
