Tag Archive: Social Selling



LinkedIn Hashtags from your homepage. Directly underneath your photo and Headline. This is on the desktop version. I did not see it on the mobile version of LinkedIn, although you can use the hashtags it doesn’t show on the mobile version

Hashtags list. It gives a list of the most used or the hashtags LinkedIn thinks you will use most. If you click on the “see more” the list expands from 5 to ten most used Hashtags.

Hashtag communities. So what are hashtag communities on LinkedIn? They are hashtags that you can choose to add or pin to your list. When you click on them your home page feed will show up with all the posts and updates that are filed under the pinned hashtag.

Hashtags show more you will be taken to a page of different topics that you can follow. These look a lot like the old Pulse topics that you could follow and get articles to show up on your home feed.

I clicked on the hashtag for information science which is a hashtag I follow and up came the term information science and all the updates for that hashtag.

LinkedIn is taking a step towards Twitter and Instagram in keeping up with current digital features and making it easier to search on the platform.

Many of my clients are senior executives in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com

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They did it again, LinkedIn rearranged the profile page. Here is whats new for 2018!

img src=”https://brucebix49.files.wordpress.com/2018/04/capture-new-headline-2018.png” alt=”” width=”640″ height=”351″ class=”aligncenter size-full wp-image-2345″ />

Here are the features of The New #LinkedIn Profile 2018. I will compare the old and the new.

Here is the old version

The differences are the old version had your picture centered in the middle of the page. The new version has your #LinkedIn avatar on the left side of the page. The banner stayed the same size and dimensions.

Your Banner

Your Headline:

Old headline contained same information just different location

Your Summary:New summary has three lines of info avaiable so it gives you a little more opportunity to market your business.

Old Summary had only two lines of time to address your services.

Your Contact information: New contact information is in view on right side. Click on link and you have LinkedIn URL and websites.

Contact info opened if you are connected

Addendum: New Contact information 2018; Remember ONLY your 1st degree connections can see your email unless On the new contact information you have the option to making your email address visible to people you are not connected to.

Old contact information you had to click on the “SHOW MORE” link to find someones contact info. If you were connected to them you had access to the email and phone number as well as their LinkedIn URL.

Your Mobile LinkedIn profile: Your mobile information remained the same profile picture in the middle contact headline and summary were not changed. One bug in the mobile versions is LinkedIn will duplicate your Headline (I don’t know how many people this effects, but I’m one of them) in the summary section.

Many of my clients are senior executives in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


THREE (3) Effective Ways to Sabotage Your LinkedIn Profile for Job Search!

1) Not personalizing your LinkedIn URL
2) Seeking next opportunity
3) No Picture

Not personalizing your LinkedIn URL is a big mistake. Your personal URL when it is edited to just your name is much more effective if you want to be found in search. SEO or search engine optimization by Google will help you show up in search when someone searches Google for your name. When someone requests a request to connect on LinkedIn there are several things I look at. The first is the URL.

Profiles with LinkedIn generated public URL’s are a sign of being a social media novice. There are a couple of ways to go for changing and personalize your URL. The basic way is for SEO reasons. You want to change it to use your name for search, but with so many profiles on LinkedIn you may not have access to your name. Joe Smith comes to mind. If you have a more common name you can add a middle initial or a number after your name. If your URL is taken LinkedIn will give you several options to choose from.

The other alternative would be to include your name and industry:”MikeJonesAccountant” or your business name :MidwestAccounting”.
Either way you need to set yourself apart from others with your name and for SEO.

Job Seeker – Seeking next opportunity or “In Transition” in the headline is the area where your skills and search terms have the biggest bang for your buck. But seeking communicates nothing about your skills, experience or how you help solve problem.

The words seeking opportunity and transition are not listed as search terms in LinkedIn skills section. So you are wasting valuable space for skills or search term placement. You only have 120 character so don’t waste the space with empty words.

Seeking also is not what recruiters or hiring managers are looking for. It simply describes a circumstance, yours, which has little relevance in the mind of an executive recruiter or employer looking to hire. It’s your problem so put it in the summary so you can explain what you are looking for. At best it’s factual, at worst it borders on desperation.

No Picture is probably the kiss of death in search on LinkedIn. Most people and recruiters what to see what you look like. In heat vision search on LinkedIn profiles found that almost 20% of the time is spent looking at your picture or the area where your picture should be.

Without a picture on a profile people with ask three questions.

What are you hiding?
Don’t you know how to upload a picture?
Is this a FAKE profile?

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Messaging and Engagement With Your LinkedIn Network Contacts!

There is a new messaging feature on both the desktop and mobile platforms. Most LinkedIn users are unaware of it because it is not widely advertised. I was at a networking meeting last week and showing how LinkedIn messaging looked on the phone when the connection asked what the green dots were for. Now this connection was just hired as an outbound sales manager, so I explained the feature.

On the mobile app when you look at the messaging tab you will see a list of recent meossages from your connections. Just below their picture is either a green solid dot, a green dot with a white center, or no dot at all. The solid green dot means that the connection is on their desktop live as you are viewing the image.

The green dot with the white center means the LinkedIn connection is currently live on their mobile dvice. So if you know the person is using their phone you can either message them or give them a call. If you are is sales this is a great way to engage with your client or customer in real time. This may also help increase your SSI score for engagement on LinkedIn.

LinkedIn wants you to use the messaging system that’s why they keep adding ways for engaging with your connections. They even give you shortcut responses to your messaging, If you congratulate one of your connections and they respond with “THANKS. Your options are a “Thumbs Up”, “Welcome”, or How Are You?”.

Are you engaging your connections on #LinkedIn?

Don’t just use the generic phrases LinkedIn suggests. Like every other communication on LinkedIn personalize the message. This includes your connection requests to another member.

Last, but not least, LinkedIn will score the interaction for engagment with “0” for no response, (1) for a like, (20 for a comment and (3) for a share. As you can see connecting and sharing updates will increase your visibility and your rank on the SSI score for engagement. Dont be a wallflower!

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Only Amateur Sales People use JUST LinkedIn for Social Selling!

If you don’t use other digital platforms you will be a one dimensional salesperson. You have to be on all the channels that you customers are on. One platform that works extremely well with LinkedIn and social selling is Twitter. Twitter will allow you to follow your targets and they do not have to follow you back, and it lets you stay up to the minute with what your customers are doing. Finding out what they are posting gives you an opportunity to interact then you can reinforce the interaction by connecting with them on LinkedIn.

An additional platform that compliments LinkedIn for content sharing and social selling is YouTube. You can use your own videos or share content that is pertinent to your customer and can be viewed by your target company. The great thing about video is that people can retain information 60 times faster than written content. So they will remember your content when they are ready to make a decision.

There are other platforms to serve your customer, such as Instagram, Pinterest, Google+, and beBee. Choose wisely the platforms that work for selling such as LinkedIn (SlideShare), YouTube, Twitter, and Facebook.

I educate customers and show businesses how to implement social selling. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com or my website http://www.hobknobery.com.


Sales people want to be found on LinkedIn. Sales managers want clients to find them on LinkedIn, and sales leaders want customers to find them on LinkedIn.

I know sales people are always looking for customers, clients and sales but sometimes the customer comes to you because your profile resonates with them. Why are some profiles magnates for clients and others scare them away? If you engage someone in the C-suite, an influencer, or a future client on LinkedIn and your profile is average at best, will you get their attention? Does your profile reflect the skills or more importantly the skill set they need to solve their problem?

Skills on LinkedIn are search terms that your customers and clients are looking for. Do you have the skill set to attract those customers? The average sale today involves 5 or more people. Is one of your skills cross functional problem solving or multi-level communications? Are you in sales or consultative selling, in other words are you solution selling? 89% of buyers turn away from the sales person if they don’t have the right insights or knowledge about their business, do your profile skills demonstrate that knowledge?

How to find skills, the easiest way to find skills is to search your competition. That’s right, when you do a search for the term “sales” on LinkedIn search box the results are the best profiles for that (skill) search term. Who are the sales leaders in your company? Look at their profiles and the competition to see what skills people in your industry have on their profile. But do it anonymously, you know, change your privacy settings!!! If your results turn into a hot lead you can even follow them on LinkedIn!

Here is how to follow others on LinkedIn ninja style: https://www.linkedin.com/pulse/20140825165901-41330170-linkedin-business-intelligence-4-ways-to-follow-people-on-linkedin?trk=mp-reader-card

Which skills to add to your profile? When you are searching for skills for your profile don’t select the first skills you see. Be strategic, don’t just select MARKETING, ask yourself which skills are my customers are looking for? Is it “on line marketing, social media marketing, digital or email marketing that people need?” When you are searching in the skills box the dropdown will give you a list of skills and that list is in numerical order of number of searches. Aim for the skills that you have that are highest on the list since they are searched most often.

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Where to add the skills to have the best search results. On your LinkedIn profile the most optimized and highly searched areas start with your HEADLINE. Your headline should not be your job title and company name, you already have that in your experience section. Your headline should include at least 3 skills, tell people what you do (include a skill), who you help (include a skill), and how you help them (include a skill or two). Then strategically add skills at the beginning of your summary, and at the beginning of every paragraph. Then add at the bottom of the summary (after your call to action) type in the word SKILLS: add ten skills that you have the most endorsements for. Each job experience should include skills as well as the summary of each job. Make sure you select all 50 skills to add to your profile. Finally add skills to your interests section, these should be business interests (skills).

How to use the skills section on LinkedIn. To view the secrets behind the skills section click on the blue “View Profile As” then you will see your profile as your client would view it. Then scroll down to the skills section and click on the name of the skill. Behind each skill are people, topics, education, groups, articles, and additional skills related to the subject skill.

https://www.youtube.com/watch?v=19ehVkzTvOY

These are additional skills you should add to your profile because they are related skills which could make you a better skills fit than your competition.

Here are the features of the skills section: https://www.linkedin.com/pulse/top-8-ways-use-new-linkedin-skill-pages-have-been-updated-bixler?trk=prof-post

If you are sharing content with your leads the skills section is an ideal area to supply you with content for your customer, it has Lynda courses, Slideshare presentations, as well as Pulse articles related to your skills. You have to be the subject matter expert for your customer or your client’s resource for their problem. Slideshare and Pulse articles will give you an advantage over other sales people because they don’t have access to this information but you will. Make sure you share content about your customer’s interests not yours. There are thousands and thousands of articles to choose from.

As with any sales process you have to be consistent and persistent. LinkedIn is the same way and they are consistently changing, so you have to be persistent with the skills on your profile.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Originally published for Peoplelinx.com

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and help business people understand the maize of LinkedIn features. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com

Bruce is a Retail professional with 30 years varied experiences. He has worked in every facet of retail, from being an entrepreneur, to having corporate positions with a “Fortune 500” company. After his corporate retail position was eliminated in 2009 he became involved with LinkedIn, Twitter, and social media in his job search.

In 2011 I started my own social media business, Hobknobery to provide one-on-one profile consultations, presentations, and workshops for LinkedIn. He expanded into social media marketing for small businesses, training recruiters how to use LinkedIn, and social selling for salespeople and business development. Most recently he has presented workshops for recruiters, outplacement companies, small business groups and companies as well as webinars for national retail businesses.


Three Misconceptions About Your LinkedIn Summary!

YOUR SUMMARY SHOULD BE IN THE THIRD PERSON! Wrong. Who is your ideal audience? If you want to be successful using LinkedIn as a marketing tool your profile has to be written in the first person. The only successful place I’ve seen written in the third person is on the dust jacket of a book. You want to talk to your customers as if you are talking to them face to face. They want to get to know like and trust you. Have a conversation with your reader. Most importantly be authentic!!

YOUR SUMMARY SHOULD BE ABOUT YOU! Wrong. Your summary should be customer focused. Not about you, but what you can do for your target audience. Address and help them achieve their goals, give them something they need, their “What’s in it for me”. Your summary should be about how you help solve your client or customer’s problem. Define the pain point in detail so that the client knows that you understand the pain and that you have the answer. If you are in job search show your customer (the hiring manager) that you understand their problem and have the answers to fix it. Demonstrate your expertise.

This could be your summary “Customer service driven corporate recruiting and retained executive search professional experienced managing full life cycle recruiting of exempt and non-exempt positions for emerging growth and venture capital-backed enterprises to the largest global corporations within the healthcare, consumer packaged goods, technology, manufacturing and service industries.”

OR
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YOUR SUMMARY SHOULD BE SPRINKLED WITH KEYWORDS! Wrong, never use keywords on your LinkedIn profile. Your LinkedIn summary should be filled with searchable SKILLS. Strategically place the skills for SEO at the beginning of each sentence or at the top of a paragraph. Use the skills section of your profile to select the skills you want to be found for. The reason to use the skills section is because those skills are being searched for on LinkedIn. Customers are looking for people with a specific skill set.

YOUR SUMMARY IS ABOUT WHAT YOU DO, WHO YOU HELP, AND HOW YOU HELP THEM! Yes tell them what you do and be brief, may 2 or 3 sentences. Who do you help, small business, entrepreneurs, or enterprise customers. How you help them. What problem you solve for your ideal client or customer. Two things you must add to your summary at the bottom are SKILLS and a call to action. If they have read to the end of the summary, make worth it for them to reach out and contact you.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Social Selling Starts With Your Profile! The most important business profile and its platform is LinkedIn!

Is your LinkedIn profile a reflection of what you have to offer your connections. Is it complete, does it have an attractive photo, does it have a marketable Headline, and is your summary a sales pitch or a solution for your connection.

It is imperative that your profile is complete and professional looking. Customers will take one look at an incomplete profile and move on to next one. Why, because if your profile is missing something or is incomplete that customer is going to think one of three things.

1) You are lazy and didn’t get to finish your profile. If you can’t complete your profile, it makes them think will you complete their work.
2) You don’t know how. If you dont know how to complete something for yourself why would they want to hire you knowing you don’t know how to complete their work.
3) You don’t have time to complete it. If you don’t have time for your profile are you going to have time to help them with their problem.

Do you have a photo on your profile to sell yourself? People want to see who they are going to be working with. A picture could be worth not only a thousand words but a thousand dollars.

Your headline is the most important section of your LinkedIn profile. It is called a headline for a reason. It is meant to attract customers and entice them to view the rest of your profile. The headline also shows up in 23 different actions you perform on LinkedIn. But the most important place your headline shows up is in Google search.

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Your headline should be a marketing statement about what you do, who you help and how you help them. The headline, like your profile is about them, or what’s in it for them. The headline is not about you.

Your summary has three parts. The first part is about contact information. How can people contact you after they have read your headline and summary.

The second part of the summary is a story of solving problems in three paragraphs about what you do that solves a problem, who you help solve their problem, and how you can them solve their problem. The summary should be outward facing and targeted to your customer, recruiter, or client.

The third and final section should be for a call to action: Contact me to see how I can solve your company’s ( ) problems. Include your email address again. If they get this far you want to make sure you capture their attention with your contact info.

Here is my call to action. If you would like continuing information about Social Selling and LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at bruce@hobknobery.com