Tag Archive: Summary

5 Crippling Beliefs That Keep Your LinkedIn Profile OUT of Search Results!

Belief Number one: you don’t have a picture, and if you do it is’t optimized!
A picture on LinkedIn increases your chances of profile views 11 times. An optimized picture means you name your picture (YOUR NAME LINKEDIN PROFILE MARKETING MANAGER) and it will increase your search results not only on LinkedIn but will show up on Google search as an image result.

Belief Number two: Your LinkedIn headline is your current job title and company name!
Most people use the default setting on their LinkedIn headline which is their current job title and company name. Never use a default setting on LinkedIn it will brand you as a commodity. Your headline is your tagline or marketing piece. It should include 3 things. What you do, who you help, and how you help them.

Number three: Your LinkedIn summary is about YOU!
Your summary should be in the first person and yes the first paragraph should tell people about what you do. Just make sure every sentence doesn’t start with “I”, “I”, and “I”!! The second paragraph should tell you client or customer or recruiter how you have helped previous company or jobs increase sales cut costs, or streamlined a procedure. The third paragraph you tell how you will solve their problem! Make sure to add a “call to action” (Contact me to see how I can help your business with marketing solutions.

Number four: You loaded your LinkedIn profile with keywords instead of searchable skills.
Most people use keywords on their profile which is OK but to get better search results use LinkedIn skills. Skills are search terms that people using LinkedIn have already search for. EXAMPLE: Friend of mine wanted to be found for “Public SPEAKER” We searched the skills section and it wasn’t there, but “Public SPEAKING” was there. So we changed his headline for the searched skill of Public SPEAKING.

Number five: You haven’t joined any or just a few LinkedIn groups
If you want to be found on LinkedIn you have to be in their network. If you are not in a persons network you will not show up in search results. The fastest way to increase your network is to join groups and make sure they are large groups. LinkedIn changed it search about a year ago so when you search it used to be you searched all of LinkedIn, not anymore your search results are only the people in your network.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


LinkedIn – More Job Seeker Intelligence – Final 4 Steps

The LinkedIn Recruiter has become THE recruiting tool for online candidate searches, so writing your LinkedIn profile with that in mind can make a huge difference and a return on investment if you follow these steps.

Step #1 Connections – At Least 500 connections

Expanding your connections is the absolute best way to maximize the power of LinkedIn’s network that today stands at over 332 million accounts. 107 million in the USA, and with two new users joining every second!

Maximize your ability to acquire a huge second degree and third-degree connection network by 1) ensuring you have at least 500 connections and 2) targeting those with a large roster of connections themselves (super connectors). The average user on LinkedIn now has 930 connections. How many do you have?

Step #2 Placement of your Summary Skills section is Key

Unless your LinkedIn profile is an Open Profile a LinkedIn Recruiter user can only view the top part of your summary along with your headline, name and education. So by moving your skills section, and on your LinkedIn profile you can move all the major sections, including a list of skills within the first 50 characters of your summary section. Your profile then should list your summary first, yours skills section should follow, then your experience section, and so on

Step #3 Make Sure Your Contact info is plainly visible

Place your name and best ways to contact you at the top of your summary section. Make sure at least an email address and/or cell phone is within the first 100 characters of the summary section if you choose not to have an Open Profile. As in step #2 above this will ensure a recruiter can get in touch with you when your account is not fully visible to all. Also be sure to check under the additional information section “Contact for Career Opportunities.”

One final note make sure on your settings page under “communications” that the types of messages you are willing to receive are “career opportunities”.

Step #4 Attached Resumes

And finally the last step is to make sure if you place your resume on your LinkedIn profile is to create a URL link from SlideShare. Resumes that are attached in PDF and MS Word format and have been uploaded from your desktop or other computer files cannot be viewed in LinkedIn recruiter. Be sure your resume is seen in this tool using something like SlideShare or a personal website using a URL.


I’m always happy to connect on LinkedIn with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at bruce@hobknobery.com

How and Why to edit Your LinkedIn Profile Summary.

On the new LinkedIn profile for 2013 to edit your summary section hover your mouse over the toolbar at the top of the LinkedIn page. A dropdown will appear and you have to choices to select from. 1) Edit your profile or 2) Who’s viewed your profile. Select “EDIT” and all of the editing features will appear at the top right of each section on your profile.

Each section will have an edit pencil, a media square with a plus sign, and an up and down arrow to move
the various sections of you profile. Choose the edit pencil for your summary section.

At the every top of your summary should be a contact email address and a phone number for connecting.
Why, because if your summary is engaging enough the reader, a recruiter or a customer, will want to
contact you. Rather than search all over your profile, make sure it is front and center at the top.
The summary should have three sections for your profile.

The first section should describe what you do. Give details about your job or position and make sure you use keywords associated with your position.

Next, leave white space. Why leave space, so that the reader can focus on different areas of your summary. You don’t want to bore them with a 300 word paragraph. You will lose them half way through the

The second Paragraph should tell people what you have accomplished at previous companies. Use a story to tell of your successes and what role you played in the story. Make sure you use keywords in your description.

Again, leave white space. The third paragraph should tell the person how will be able to help them solve their problems. After all the summary should not be about you, but how you can help them with their pain. Show them with keywords why you are the one they want to do business with.

Make sure you add specialties to the end of your summary. By specialties, I mean KEYWORDS. It helps your search ranking and it enhances your skills and expertise.

One last thing to add to your summary is the rich media, a power point presentation, a picture or image, a document (resume), or video.

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