Category: Marketing



Other than your first degree connections, can people in your network contact You on #LinkedIn?

Contact information Bruce Bixler profile

Your contact information on LinkedIn is ONLY available to your first-degree connections and no one else. Unless you make adjustments to your privacy and security settings and here is how you accomplish that.

The contact section, this section is now found at the top of your #LinkedIn profile underneath your headline and location. It IS Vitally important you fill out this section as much as possible so that your LinkedIn NETWORK and others can easily contact you. Just so you know this entire section is indexed by Google. What is so important about Google indexing is so that this information will show up on Google search.

Your contact information on LinkedIn includes your LinkedIn URL. Your websites – you can include up to three. Your phone number. Your email address. Your Twitter handle. All of this can be edited, hidden, or made visible by adjusting your settings.

Your URL, you must claim YOUR URL and it should be personalized so it pertains to you. A URL (Uniform Resource Locator) is a unique identifier used to locate a resource on the internet. It is also referred to as a web address. URLs consist of multiple parts — including a protocol and domain name — that tell a web browser how and where to retrieve a resource.

To customize your URL – go to the top of your LinkedIn profile click on your picture move your cursor down to “Privacy and Setting: and select. Then just click on the “Edit Public Profile” and in the top right corner will appear your URL button click on it to edit your #LinkedIn profile. URL Try to use your first and last name together if they’re available. With over 600 million users it may no longer be available. If its not available add a job title. Mine would be brucebixlerLIexpert. Don’t make it too long because that URL may not fit a business card.

My public LinkedIn profile URL I received from LinkedIn initially had 13 characters after my name and was too long for the opening on the business card. SO I had to make adjustments to it.

Add websites where people can follow you or connect with you. You have 3 websites you can list on your profile. DONT just say My WEBSITE or My BLOG those are too generic and it is not beneficial for SEO or Google search algorithms. When you share your website URL’s, you will need to use the drop-down menu directly opposite on the right-hand side. When you click on the dropdown arrow you’ll have a choice of Personal, Company, Blog, RSS Feed, Portfolio and Other. In order to get access to the 3 website slots, you need to select ‘Other’ for each one. Then you add the website URL in the box.

Once you have your websites you can then add your phone number, and your email address and a Twitter link to complete your contact information.

Now you should be all set, WRONG. You have to go to your “Edit Your Public Profile” settings and make sure your profile is visible to all people on or off LinkedIn and your content should be visible in search results (Google, Bing, etc.). Also when you are in settings go to the privacy setting of “who Can See Your Email Address” and make sure that “Anyone On LinkedIn” can see your email address.

And, finally, two other privacy settings that you need to know if you are in job search and are listed under privacy and job-seeking preferences.

1.)Let recruiters know you’re open to opportunities share that you’re open and appear in recruiter searches matching your career interestsCloseYes
We take steps not to show your current company that you’re open, but can’t guarantee completely.

2.)Signal your interest to recruiters at companies you have created job alerts for this will be applied for companies that you have created job alerts for.

That’s IT!

Many of my clients are senior executives in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, or if you’d like to update your profile or spend some time together on a 1-2-1 basis simply schedule an appointment on my calendar.

If there’s anything specific you’d like to know about making the most of LinkedIn, feel free to ask. I’ll happily answer questions in the comments – or write a future blog to cover wider topics.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please share this with others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com

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How to post an update on LinkedIn for daily engagement!

First find an article you want to share with your LinkedIn network.

Second copy the article URL.

Next go to the home page of your LinkedIn profile.

Click on “start a Post” and you will get a pop up that asks “What do you want to talk about?”

Then write a comment about the article or ask a question to generate engagement with your connections.

Next is add or Paste the article URL.

Click on the next button.

Add who can see this post. To be most effective select “anyone, or if you are on Twitter share the article on two platforms.
You can also add groups to post the article to or if you want JUST your connections to see it you can choose that as well.

After that hit advanced and select “allow comments on this post” to hopefully engage some of your connections.

Select #Hashtag’s you want the article and you to be found for and add them to your post.

One additional feature you should incorporate in an update is to “TAG” someone or “TAG” a company in the comments your wright about the article. When you “TAG” someone (@) or “TAG” (@) a company that will prompt a notification to you that someone mentioned your name or company name..

Finally click on the BLUE “POST” button.

Many of my clients are senior executives in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, or if you’d like to update your profile or spend some time together on a 1-2-1 basis simply schedule an appointment on my calendar.

If there’s anything specific you’d like to know about making the most of LinkedIn, feel free to ask. I’ll happily answer questions in the comments – or write a future blog to cover wider topics.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Are You REALLY visible on #LinkedIn? I started to list just a few items. Then found several more, and ended finding a lot of options for your visibility.

Have you checked your visibility settings recently? What do you mean you don’t know where they are?

Go to your picture on the tool bar at the top of your profile page. When you click on the picture there is a drop down to your “Account” below that is “settings and privacy”.

The next pop up will be Account, Privacy, Ads, and Communications. Select the “privacy” tab.

The first step is to click on the first line “Edit my Public profile” Once you click on that you will be able to look at your “Public profile” which is what people see when they search for you on Google or other search engines.

The next step is to scroll down the page on the right side to view visibility. There will be a list of boxes for each section of LinkedIn that you have added to your profile. For visibility you should have all of the boxes checked. If you leave any of those boxes unchecked that part of your profile will not be visible on public websites.

Under the visibility section you will have five choices to select from. The optimum choice is to select the “public” button which allows all LinkedIn members, and others who find you via search engines and other services.

Thee step 3. is under privacy also is “who can see your email address. This section is NEW this year. Before this the only people able to see your email address was your first degree connections. Now you have four choices to choose from. Again, for visibility check the box that says “Everyone on LinkedIn.” Your changes will be automatically saved.

Step 4 Is “Profile Visibility off LinkedIn”. Chose how your profile appears via partners and other permitted service.
Should we show information from your profile to users of permitted services? Yes you want your profile visible to other search engine and sites, if not you won’t be visible on Google, Bing, or Yahoo.

Step 5 “Manage Active Status”

Choose who can see when you are on LinkedIn

Your Connections only
Only your 1st-degree connections will be able to see when you are on LinkedIn.

All LinkedIn members
All LinkedIn members will be able to see when you are on LinkedIn.

No one
No one on LinkedIn will be able to see when you are on LinkedIn.

Choose wisely or you won’t be visible to the people or customers you want to find you.

Step 6. Notifying connections when you’re in the news

Choose whether we notify people in your network that you’ve been mentioned in an article or blog post.
Want to let your connections and followers know when you’re mentioned in the news? This should be a yes, if you want visibility on LinkedIn.

7. Mentions by others
Choose whether other members can mention you
Allow others to mention you in future post and comments

You can control the visibility of your existing mentions.

8. One last option for visibility is for job search.

Let recruiters know you’re open to opportunities

Share that you’re open and appear in recruiter searches matching your career interests
We take steps not to show your current company that you’re open, but can’t guarantee complete privacy.

There are a few more options and they are listed under YOUR privacy settings check them out.

Many of my clients are senior executives in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, or if you’d like to update your profile or spend some time together on a 1-2-1 basis simply schedule an appointment on my calendar.

If there’s anything specific you’d like to know about making the most of LinkedIn, feel free to ask. I’ll happily answer questions in the comments – or write a future blog to cover wider topics.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


LinkedIn Hashtags from your homepage. Directly underneath your photo and Headline. This is on the desktop version. I did not see it on the mobile version of LinkedIn, although you can use the hashtags it doesn’t show on the mobile version

Hashtags list. It gives a list of the most used or the hashtags LinkedIn thinks you will use most. If you click on the “see more” the list expands from 5 to ten most used Hashtags.

Hashtag communities. So what are hashtag communities on LinkedIn? They are hashtags that you can choose to add or pin to your list. When you click on them your home page feed will show up with all the posts and updates that are filed under the pinned hashtag.

Hashtags show more you will be taken to a page of different topics that you can follow. These look a lot like the old Pulse topics that you could follow and get articles to show up on your home feed.

I clicked on the hashtag for information science which is a hashtag I follow and up came the term information science and all the updates for that hashtag.

LinkedIn is taking a step towards Twitter and Instagram in keeping up with current digital features and making it easier to search on the platform.

Many of my clients are senior executives in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


They did it again, LinkedIn rearranged the profile page. Here is whats new for 2018!

img src=”https://brucebix49.files.wordpress.com/2018/04/capture-new-headline-2018.png” alt=”” width=”640″ height=”351″ class=”aligncenter size-full wp-image-2345″ />

Here are the features of The New #LinkedIn Profile 2018. I will compare the old and the new.

Here is the old version

The differences are the old version had your picture centered in the middle of the page. The new version has your #LinkedIn avatar on the left side of the page. The banner stayed the same size and dimensions.

Your Banner

Your Headline:

Old headline contained same information just different location

Your Summary:New summary has three lines of info avaiable so it gives you a little more opportunity to market your business.

Old Summary had only two lines of time to address your services.

Your Contact information: New contact information is in view on right side. Click on link and you have LinkedIn URL and websites.

Contact info opened if you are connected

Addendum: New Contact information 2018; Remember ONLY your 1st degree connections can see your email unless On the new contact information you have the option to making your email address visible to people you are not connected to.

Old contact information you had to click on the “SHOW MORE” link to find someones contact info. If you were connected to them you had access to the email and phone number as well as their LinkedIn URL.

Your Mobile LinkedIn profile: Your mobile information remained the same profile picture in the middle contact headline and summary were not changed. One bug in the mobile versions is LinkedIn will duplicate your Headline (I don’t know how many people this effects, but I’m one of them) in the summary section.

Many of my clients are senior executives in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


THREE (3) Effective Ways to Sabotage Your LinkedIn Profile for Job Search!

1) Not personalizing your LinkedIn URL
2) Seeking next opportunity
3) No Picture

Not personalizing your LinkedIn URL is a big mistake. Your personal URL when it is edited to just your name is much more effective if you want to be found in search. SEO or search engine optimization by Google will help you show up in search when someone searches Google for your name. When someone requests a request to connect on LinkedIn there are several things I look at. The first is the URL.

Profiles with LinkedIn generated public URL’s are a sign of being a social media novice. There are a couple of ways to go for changing and personalize your URL. The basic way is for SEO reasons. You want to change it to use your name for search, but with so many profiles on LinkedIn you may not have access to your name. Joe Smith comes to mind. If you have a more common name you can add a middle initial or a number after your name. If your URL is taken LinkedIn will give you several options to choose from

The other alternative would be to include your name and industry:"MikeJonesAccountant" or your business name :MidwestAccounting".
Either way you need to set yourself apart from others with your name and for SEO.

Job Seeker – Seeking next opportunity or "In Transition" in the headline is the area where your skills and search terms have the biggest bang for your buck. But seeking communicates nothing about your skills, experience or how you help solve problem.

The words seeking opportunity and transition are not listed as search terms in LinkedIn skills section. So you are wasting valuable space for skills or search term placement. You only have 120 character so don't waste the space with empty words.

Seeking also is not what recruiters or hiring managers are looking for. It simply describes a circumstance, yours, which has little relevance in the mind of an executive recruiter or employer looking to hire. It's your problem so put it in the summary so you can explain what you are looking for. At best it’s factual, at worst it borders on desperation.

No Picture is probably the kiss of death in search on LinkedIn. Most people and recruiters what to see what you look like. In heat vision search on LinkedIn profiles found that almost 20% of the time is spent looking at your picture or the area where your picture should be.

Without a picture on a profile people with ask three questions.

What are you hiding?
Don’t you know how to upload a picture?
Is this a FAKE profile?

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Messaging and Engagement With Your LinkedIn Network Contacts!

There is a new messaging feature on both the desktop and mobile platforms. Most LinkedIn users are unaware of it because it is not widely advertised. I was at a networking meeting last week and showing how LinkedIn messaging looked on the phone when the connection asked what the green dots were for. Now this connection was just hired as an outbound sales manager, so I explained the feature.

On the mobile app when you look at the messaging tab you will see a list of recent meossages from your connections. Just below their picture is either a green solid dot, a green dot with a white center, or no dot at all. The solid green dot means that the connection is on their desktop live as you are viewing the image.

The green dot with the white center means the LinkedIn connection is currently live on their mobile dvice. So if you know the person is using their phone you can either message them or give them a call. If you are is sales this is a great way to engage with your client or customer in real time. This may also help increase your SSI score for engagement on LinkedIn.

LinkedIn wants you to use the messaging system that’s why they keep adding ways for engaging with your connections. They even give you shortcut responses to your messaging, If you congratulate one of your connections and they respond with “THANKS. Your options are a “Thumbs Up”, “Welcome”, or How Are You?”.

Are you engaging your connections on #LinkedIn?

Don’t just use the generic phrases LinkedIn suggests. Like every other communication on LinkedIn personalize the message. This includes your connection requests to another member.

Last, but not least, LinkedIn will score the interaction for engagment with “0” for no response, (1) for a like, (20 for a comment and (3) for a share. As you can see connecting and sharing updates will increase your visibility and your rank on the SSI score for engagement. Dont be a wallflower!

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Did you know there are extra features on the LinkedIn mobile app? Here are Three Extra LinkedIn features on Mobile ONLY!

Sync contacts and calendar. Sync Contacts and Calendar are two main differences on the Account screen for LinkedIn mobile.
By syncing your contacts LinkedIn automatically finds people you know.

Calendar sync for meeting intelligence. LinkedIn will continuously sync your phones calendar so that you will be able to:

Help you and others connect.
By syncing your calendar you get insights about people you are meeting with before the meeting starts.
Get reminders of new people you’ve met so you can follow up. Topics for contacting.

LinkedIn makes it easy to select reasons for others to reach out to you

Its great if you are a business consultant, a freelancer or if you just want to sit down with a connection and discuss the latest victory of the Cubs.

The third area is Improving your profile. LinkedIn will search and browse the internet for articles mentioning your name. Then they will ask you if you want to add it to your LinkedIn profile. It maybe an article on a website that you wrote or maybe a mention of you from an on-line news source.

Sounds and vibrations is a bonus. It is when LinkedIn manages sounds and vibrations from push notifications such as the LinkedIn Blog or its Marketing Solutions unit or it LinkedIn Sales Blog.

As on LinkedIn desktop “Visibility is Opportunity” on mobile as well.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


LinkedIn Connection Search. LinkedIn just reintroduced searching of your connections connections. Here is how LinkedIn describes it

LinkedIn search: See connections of your connections.

“It’s all about who you know and who they know. The best referrals and new connections often come from people in your extended network, so we’ve added a “Connections of” filter so you can easily search your connections’ connections. If you don’t want others to see your list of connections, simply change your settings so that only you can see them. We’ve also added the ability to click on mutual connections from search results so that you can quickly see everyone you have in common — make sure to reference those people when you reach out!”

If you are in #socialselling, sales, business development, or lead generation this is a game changer! Wake up salespeople, if you want to find a referral, or someone that can help you meet a decision maker, or you need a champion within an organization searching your connections for their connections is a helpful way to go.

Define who is your target person, what level of management are they? As an example we will first start with a search for VP or Vice President of sales. Then select people search and LinkedIn will provide the results.

Keep searching for different titles until you get the results you want. Once you find your ideal customer, client, or hiring manager see who your connections know. You have the filters to the right so you can select either location, company, OR “connections of”.

Once you have everything filtered for your results send a message to your connection to either ask for an introduction or ask them if you can use their name as a reference. Quite often your connection may not know the person well so that is why you could ask them if you can reference their name in a connection request. EXAMPLE: Mike I see that you are connected to Joe A Smith can I use your name as a source for my connecting to Bob Jones.”

Make it as easy as possible you your connection to yes yes to help you out with networking. Leave them an out in case they don’t know the connection well enough to refer you. You connections have value because they add visibility to your network. Use sharing wisely to add value to your connections as well.

Remember on LinkedIn VISIBILITY EQUALS OPPORTUNITY

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Only Amateur Sales People use JUST LinkedIn for Social Selling!

If you don’t use other digital platforms you will be a one dimensional salesperson. You have to be on all the channels that you customers are on. One platform that works extremely well with LinkedIn and social selling is Twitter. Twitter will allow you to follow your targets and they do not have to follow you back, and it lets you stay up to the minute with what your customers are doing. Finding out what they are posting gives you an opportunity to interact then you can reinforce the interaction by connecting with them on LinkedIn.

An additional platform that compliments LinkedIn for content sharing and social selling is YouTube. You can use your own videos or share content that is pertinent to your customer and can be viewed by your target company. The great thing about video is that people can retain information 60 times faster than written content. So they will remember your content when they are ready to make a decision.

There are other platforms to serve your customer, such as Instagram, Pinterest, Google+, and beBee. Choose wisely the platforms that work for selling such as LinkedIn (SlideShare), YouTube, Twitter, and Facebook.

I educate customers and show businesses how to implement social selling. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com or my website http://www.hobknobery.com.