Category: Marketing



LinkedIn Hashtags from your homepage. Directly underneath your photo and Headline. This is on the desktop version. I did not see it on the mobile version of LinkedIn, although you can use the hashtags it doesn’t show on the mobile version

Hashtags list. It gives a list of the most used or the hashtags LinkedIn thinks you will use most. If you click on the “see more” the list expands from 5 to ten most used Hashtags.

Hashtag communities. So what are hashtag communities on LinkedIn? They are hashtags that you can choose to add or pin to your list. When you click on them your home page feed will show up with all the posts and updates that are filed under the pinned hashtag.

Hashtags show more you will be taken to a page of different topics that you can follow. These look a lot like the old Pulse topics that you could follow and get articles to show up on your home feed.

I clicked on the hashtag for information science which is a hashtag I follow and up came the term information science and all the updates for that hashtag.

LinkedIn is taking a step towards Twitter and Instagram in keeping up with current digital features and making it easier to search on the platform.

Many of my clients are senior executives in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com

Advertisements

They did it again, LinkedIn rearranged the profile page. Here is whats new for 2018!

img src=”https://brucebix49.files.wordpress.com/2018/04/capture-new-headline-2018.png” alt=”” width=”640″ height=”351″ class=”aligncenter size-full wp-image-2345″ />

Here are the features of The New #LinkedIn Profile 2018. I will compare the old and the new.

Here is the old version

The differences are the old version had your picture centered in the middle of the page. The new version has your #LinkedIn avatar on the left side of the page. The banner stayed the same size and dimensions.

Your Banner

Your Headline:

Old headline contained same information just different location

Your Summary:New summary has three lines of info avaiable so it gives you a little more opportunity to market your business.

Old Summary had only two lines of time to address your services.

Your Contact information: New contact information is in view on right side. Click on link and you have LinkedIn URL and websites.

Contact info opened if you are connected

Addendum: New Contact information 2018; Remember ONLY your 1st degree connections can see your email unless On the new contact information you have the option to making your email address visible to people you are not connected to.

Old contact information you had to click on the “SHOW MORE” link to find someones contact info. If you were connected to them you had access to the email and phone number as well as their LinkedIn URL.

Your Mobile LinkedIn profile: Your mobile information remained the same profile picture in the middle contact headline and summary were not changed. One bug in the mobile versions is LinkedIn will duplicate your Headline (I don’t know how many people this effects, but I’m one of them) in the summary section.

Many of my clients are senior executives in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


THREE (3) Effective Ways to Sabotage Your LinkedIn Profile for Job Search!

1) Not personalizing your LinkedIn URL
2) Seeking next opportunity
3) No Picture

Not personalizing your LinkedIn URL is a big mistake. Your personal URL when it is edited to just your name is much more effective if you want to be found in search. SEO or search engine optimization by Google will help you show up in search when someone searches Google for your name. When someone requests a request to connect on LinkedIn there are several things I look at. The first is the URL.

Profiles with LinkedIn generated public URL’s are a sign of being a social media novice. There are a couple of ways to go for changing and personalize your URL. The basic way is for SEO reasons. You want to change it to use your name for search, but with so many profiles on LinkedIn you may not have access to your name. Joe Smith comes to mind. If you have a more common name you can add a middle initial or a number after your name. If your URL is taken LinkedIn will give you several options to choose from

The other alternative would be to include your name and industry:"MikeJonesAccountant" or your business name :MidwestAccounting".
Either way you need to set yourself apart from others with your name and for SEO.

Job Seeker – Seeking next opportunity or "In Transition" in the headline is the area where your skills and search terms have the biggest bang for your buck. But seeking communicates nothing about your skills, experience or how you help solve problem.

The words seeking opportunity and transition are not listed as search terms in LinkedIn skills section. So you are wasting valuable space for skills or search term placement. You only have 120 character so don't waste the space with empty words.

Seeking also is not what recruiters or hiring managers are looking for. It simply describes a circumstance, yours, which has little relevance in the mind of an executive recruiter or employer looking to hire. It's your problem so put it in the summary so you can explain what you are looking for. At best it’s factual, at worst it borders on desperation.

No Picture is probably the kiss of death in search on LinkedIn. Most people and recruiters what to see what you look like. In heat vision search on LinkedIn profiles found that almost 20% of the time is spent looking at your picture or the area where your picture should be.

Without a picture on a profile people with ask three questions.

What are you hiding?
Don’t you know how to upload a picture?
Is this a FAKE profile?

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Messaging and Engagement With Your LinkedIn Network Contacts!

There is a new messaging feature on both the desktop and mobile platforms. Most LinkedIn users are unaware of it because it is not widely advertised. I was at a networking meeting last week and showing how LinkedIn messaging looked on the phone when the connection asked what the green dots were for. Now this connection was just hired as an outbound sales manager, so I explained the feature.

On the mobile app when you look at the messaging tab you will see a list of recent meossages from your connections. Just below their picture is either a green solid dot, a green dot with a white center, or no dot at all. The solid green dot means that the connection is on their desktop live as you are viewing the image.

The green dot with the white center means the LinkedIn connection is currently live on their mobile dvice. So if you know the person is using their phone you can either message them or give them a call. If you are is sales this is a great way to engage with your client or customer in real time. This may also help increase your SSI score for engagement on LinkedIn.

LinkedIn wants you to use the messaging system that’s why they keep adding ways for engaging with your connections. They even give you shortcut responses to your messaging, If you congratulate one of your connections and they respond with “THANKS. Your options are a “Thumbs Up”, “Welcome”, or How Are You?”.

Are you engaging your connections on #LinkedIn?

Don’t just use the generic phrases LinkedIn suggests. Like every other communication on LinkedIn personalize the message. This includes your connection requests to another member.

Last, but not least, LinkedIn will score the interaction for engagment with “0” for no response, (1) for a like, (20 for a comment and (3) for a share. As you can see connecting and sharing updates will increase your visibility and your rank on the SSI score for engagement. Dont be a wallflower!

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Did you know there are extra features on the LinkedIn mobile app? Here are Three Extra LinkedIn features on Mobile ONLY!

Sync contacts and calendar. Sync Contacts and Calendar are two main differences on the Account screen for LinkedIn mobile.
By syncing your contacts LinkedIn automatically finds people you know.

Calendar sync for meeting intelligence. LinkedIn will continuously sync your phones calendar so that you will be able to:

Help you and others connect.
By syncing your calendar you get insights about people you are meeting with before the meeting starts.
Get reminders of new people you’ve met so you can follow up. Topics for contacting.

LinkedIn makes it easy to select reasons for others to reach out to you

Its great if you are a business consultant, a freelancer or if you just want to sit down with a connection and discuss the latest victory of the Cubs.

The third area is Improving your profile. LinkedIn will search and browse the internet for articles mentioning your name. Then they will ask you if you want to add it to your LinkedIn profile. It maybe an article on a website that you wrote or maybe a mention of you from an on-line news source.

Sounds and vibrations is a bonus. It is when LinkedIn manages sounds and vibrations from push notifications such as the LinkedIn Blog or its Marketing Solutions unit or it LinkedIn Sales Blog.

As on LinkedIn desktop “Visibility is Opportunity” on mobile as well.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


LinkedIn Connection Search. LinkedIn just reintroduced searching of your connections connections. Here is how LinkedIn describes it

LinkedIn search: See connections of your connections.

“It’s all about who you know and who they know. The best referrals and new connections often come from people in your extended network, so we’ve added a “Connections of” filter so you can easily search your connections’ connections. If you don’t want others to see your list of connections, simply change your settings so that only you can see them. We’ve also added the ability to click on mutual connections from search results so that you can quickly see everyone you have in common — make sure to reference those people when you reach out!”

If you are in #socialselling, sales, business development, or lead generation this is a game changer! Wake up salespeople, if you want to find a referral, or someone that can help you meet a decision maker, or you need a champion within an organization searching your connections for their connections is a helpful way to go.

Define who is your target person, what level of management are they? As an example we will first start with a search for VP or Vice President of sales. Then select people search and LinkedIn will provide the results.

Keep searching for different titles until you get the results you want. Once you find your ideal customer, client, or hiring manager see who your connections know. You have the filters to the right so you can select either location, company, OR “connections of”.

Once you have everything filtered for your results send a message to your connection to either ask for an introduction or ask them if you can use their name as a reference. Quite often your connection may not know the person well so that is why you could ask them if you can reference their name in a connection request. EXAMPLE: Mike I see that you are connected to Joe A Smith can I use your name as a source for my connecting to Bob Jones.”

Make it as easy as possible you your connection to yes yes to help you out with networking. Leave them an out in case they don’t know the connection well enough to refer you. You connections have value because they add visibility to your network. Use sharing wisely to add value to your connections as well.

Remember on LinkedIn VISIBILITY EQUALS OPPORTUNITY

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. Let me show you how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Only Amateur Sales People use JUST LinkedIn for Social Selling!

If you don’t use other digital platforms you will be a one dimensional salesperson. You have to be on all the channels that you customers are on. One platform that works extremely well with LinkedIn and social selling is Twitter. Twitter will allow you to follow your targets and they do not have to follow you back, and it lets you stay up to the minute with what your customers are doing. Finding out what they are posting gives you an opportunity to interact then you can reinforce the interaction by connecting with them on LinkedIn.

An additional platform that compliments LinkedIn for content sharing and social selling is YouTube. You can use your own videos or share content that is pertinent to your customer and can be viewed by your target company. The great thing about video is that people can retain information 60 times faster than written content. So they will remember your content when they are ready to make a decision.

There are other platforms to serve your customer, such as Instagram, Pinterest, Google+, and beBee. Choose wisely the platforms that work for selling such as LinkedIn (SlideShare), YouTube, Twitter, and Facebook.

I educate customers and show businesses how to implement social selling. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com or my website http://www.hobknobery.com.


Is your LinkedIn profile headline helping or hurting your visibility? It is the most heavily weighted search area on your LinkedIn profile. So why do most people use the LinkedIn default setting of Job title and Company name? How many opportunities are you missing by using a BORING headline?

How many of your customers are searching for a Senior Marketing Manager or how many of your clients are searching XYZ Company? Yes, you can include a title but that is only one part of your Headline.

UVP – Most people have a headline that simply states their position. But that doesn’t tell people why they should connect with you. It doesn’t tell them how you add value, and it doesn’t tell them how you can solve their company’s problem.

You need to learn how to set YOURSELF apart. You need to prove that YOU are a thought leader. You need to show that YOU are the expert.

There should be three parts to your headline; part one should be WHAT you do, part two should be WHO you help, and part three should be HOW you help them. Your headline should be laser focused on the customers (hiring managers) you are trying to attract.

Your headline is a marketing piece, most people on LinkedIn don’t realize this or utilize it to distinguish themselves from other users. Optimize Your Most Important SKILLS. The first few word in your LinkedIn headline gets the best SEO results from LinkedIn’s search algorithm.

Never use the word “Searching” Or “Opportunity” in your headline. Searching is your problem, not their solution. You want to be their solution. You must focus your skills on a certain company, industry, geographic region, or on a particular level of professional. Targeting an audience helps them say yes to you when the fit is there! People like people that are just like themselves.

Avoid ALL of the 2017 top ten overused buzzwords that LinkedIn has identified.

You have 120 characters to use in your headline, so choose them wisely. Do not use buzzwords because people are NOT searching for those terms. They may look good on your headline but they are like empty calories. Use separators – vertical bars (|) are visually OK to define your search terms, but you may want to use Wingdings (*) or Dingbats (✔) to standout.

On LinkedIn you DO want to stand out. Do not do ordinary, which will make you look average and on LinkedIn average is at the 250,000,000 mark. You don’t want to show up there for search results!

Related article.

Edit, EDIT, and EDIT some more. Your profile and headline should not be static they should change when you find skills that are more in demand. When you edit your headline your connections will be notified. Staying top of mind is a good thing in today’s digital world.

If your headline is designed correctly you will show up in results, when you show up that is when you will have an opportunity to connect!

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


5 Crippling Beliefs That Keep Your LinkedIn Profile OUT of Search Results!

Belief Number one: you don’t have a picture, and if you do it is’t optimized!
A picture on LinkedIn increases your chances of profile views 11 times. An optimized picture means you name your picture (YOUR NAME LINKEDIN PROFILE MARKETING MANAGER) and it will increase your search results not only on LinkedIn but will show up on Google search as an image result.

Belief Number two: Your LinkedIn headline is your current job title and company name!
Most people use the default setting on their LinkedIn headline which is their current job title and company name. Never use a default setting on LinkedIn it will brand you as a commodity. Your headline is your tagline or marketing piece. It should include 3 things. What you do, who you help, and how you help them.

Number three: Your LinkedIn summary is about YOU!
Your summary should be in the first person and yes the first paragraph should tell people about what you do. Just make sure every sentence doesn’t start with “I”, “I”, and “I”!! The second paragraph should tell you client or customer or recruiter how you have helped previous company or jobs increase sales cut costs, or streamlined a procedure. The third paragraph you tell how you will solve their problem! Make sure to add a “call to action” (Contact me to see how I can help your business with marketing solutions.

Number four: You loaded your LinkedIn profile with keywords instead of searchable skills.
Most people use keywords on their profile which is OK but to get better search results use LinkedIn skills. Skills are search terms that people using LinkedIn have already search for. EXAMPLE: Friend of mine wanted to be found for “Public SPEAKER” We searched the skills section and it wasn’t there, but “Public SPEAKING” was there. So we changed his headline for the searched skill of Public SPEAKING.

Number five: You haven’t joined any or just a few LinkedIn groups
If you want to be found on LinkedIn you have to be in their network. If you are not in a persons network you will not show up in search results. The fastest way to increase your network is to join groups and make sure they are large groups. LinkedIn changed it search about a year ago so when you search it used to be you searched all of LinkedIn, not anymore your search results are only the people in your network.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Sales people want to be found on LinkedIn. Sales managers want clients to find them on LinkedIn, and sales leaders want customers to find them on LinkedIn.

I know sales people are always looking for customers, clients and sales but sometimes the customer comes to you because your profile resonates with them. Why are some profiles magnates for clients and others scare them away? If you engage someone in the C-suite, an influencer, or a future client on LinkedIn and your profile is average at best, will you get their attention? Does your profile reflect the skills or more importantly the skill set they need to solve their problem?

Skills on LinkedIn are search terms that your customers and clients are looking for. Do you have the skill set to attract those customers? The average sale today involves 5 or more people. Is one of your skills cross functional problem solving or multi-level communications? Are you in sales or consultative selling, in other words are you solution selling? 89% of buyers turn away from the sales person if they don’t have the right insights or knowledge about their business, do your profile skills demonstrate that knowledge?

How to find skills, the easiest way to find skills is to search your competition. That’s right, when you do a search for the term “sales” on LinkedIn search box the results are the best profiles for that (skill) search term. Who are the sales leaders in your company? Look at their profiles and the competition to see what skills people in your industry have on their profile. But do it anonymously, you know, change your privacy settings!!! If your results turn into a hot lead you can even follow them on LinkedIn!

Here is how to follow others on LinkedIn ninja style: https://www.linkedin.com/pulse/20140825165901-41330170-linkedin-business-intelligence-4-ways-to-follow-people-on-linkedin?trk=mp-reader-card

Which skills to add to your profile? When you are searching for skills for your profile don’t select the first skills you see. Be strategic, don’t just select MARKETING, ask yourself which skills are my customers are looking for? Is it “on line marketing, social media marketing, digital or email marketing that people need?” When you are searching in the skills box the dropdown will give you a list of skills and that list is in numerical order of number of searches. Aim for the skills that you have that are highest on the list since they are searched most often.

capture-dropdown

Where to add the skills to have the best search results. On your LinkedIn profile the most optimized and highly searched areas start with your HEADLINE. Your headline should not be your job title and company name, you already have that in your experience section. Your headline should include at least 3 skills, tell people what you do (include a skill), who you help (include a skill), and how you help them (include a skill or two). Then strategically add skills at the beginning of your summary, and at the beginning of every paragraph. Then add at the bottom of the summary (after your call to action) type in the word SKILLS: add ten skills that you have the most endorsements for. Each job experience should include skills as well as the summary of each job. Make sure you select all 50 skills to add to your profile. Finally add skills to your interests section, these should be business interests (skills).

How to use the skills section on LinkedIn. To view the secrets behind the skills section click on the blue “View Profile As” then you will see your profile as your client would view it. Then scroll down to the skills section and click on the name of the skill. Behind each skill are people, topics, education, groups, articles, and additional skills related to the subject skill.

https://www.youtube.com/watch?v=19ehVkzTvOY

These are additional skills you should add to your profile because they are related skills which could make you a better skills fit than your competition.

Here are the features of the skills section: https://www.linkedin.com/pulse/top-8-ways-use-new-linkedin-skill-pages-have-been-updated-bixler?trk=prof-post

If you are sharing content with your leads the skills section is an ideal area to supply you with content for your customer, it has Lynda courses, Slideshare presentations, as well as Pulse articles related to your skills. You have to be the subject matter expert for your customer or your client’s resource for their problem. Slideshare and Pulse articles will give you an advantage over other sales people because they don’t have access to this information but you will. Make sure you share content about your customer’s interests not yours. There are thousands and thousands of articles to choose from.

As with any sales process you have to be consistent and persistent. LinkedIn is the same way and they are consistently changing, so you have to be persistent with the skills on your profile.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Originally published for Peoplelinx.com

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and help business people understand the maize of LinkedIn features. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com

Bruce is a Retail professional with 30 years varied experiences. He has worked in every facet of retail, from being an entrepreneur, to having corporate positions with a “Fortune 500” company. After his corporate retail position was eliminated in 2009 he became involved with LinkedIn, Twitter, and social media in his job search.

In 2011 I started my own social media business, Hobknobery to provide one-on-one profile consultations, presentations, and workshops for LinkedIn. He expanded into social media marketing for small businesses, training recruiters how to use LinkedIn, and social selling for salespeople and business development. Most recently he has presented workshops for recruiters, outplacement companies, small business groups and companies as well as webinars for national retail businesses.