Tag Archive: Headline



Is your LinkedIn profile headline helping or hurting your visibility? It is the most heavily weighted search area on your LinkedIn profile. So why do most people use the LinkedIn default setting of Job title and Company name? How many opportunities are you missing by using a BORING headline?

How many of your customers are searching for a Senior Marketing Manager or how many of your clients are searching XYZ Company? Yes, you can include a title but that is only one part of your Headline.

UVP – Most people have a headline that simply states their position. But that doesn’t tell people why they should connect with you. It doesn’t tell them how you add value, and it doesn’t tell them how you can solve their company’s problem.

You need to learn how to set YOURSELF apart. You need to prove that YOU are a thought leader. You need to show that YOU are the expert.

There should be three parts to your headline; part one should be WHAT you do, part two should be WHO you help, and part three should be HOW you help them. Your headline should be laser focused on the customers (hiring managers) you are trying to attract.

Your headline is a marketing piece, most people on LinkedIn don’t realize this or utilize it to distinguish themselves from other users. Optimize Your Most Important SKILLS. The first few word in your LinkedIn headline gets the best SEO results from LinkedIn’s search algorithm.

Never use the word “Searching” Or “Opportunity” in your headline. Searching is your problem, not their solution. You want to be their solution. You must focus your skills on a certain company, industry, geographic region, or on a particular level of professional. Targeting an audience helps them say yes to you when the fit is there! People like people that are just like themselves.

Avoid ALL of the 2017 top ten overused buzzwords that LinkedIn has identified.

You have 120 characters to use in your headline, so choose them wisely. Do not use buzzwords because people are NOT searching for those terms. They may look good on your headline but they are like empty calories. Use separators – vertical bars (|) are visually OK to define your search terms, but you may want to use Wingdings (*) or Dingbats (✔) to standout.

On LinkedIn you DO want to stand out. Do not do ordinary, which will make you look average and on LinkedIn average is at the 250,000,000 mark. You don’t want to show up there for search results!

Related article.

Edit, EDIT, and EDIT some more. Your profile and headline should not be static they should change when you find skills that are more in demand. When you edit your headline your connections will be notified. Staying top of mind is a good thing in today’s digital world.

If your headline is designed correctly you will show up in results, when you show up that is when you will have an opportunity to connect!

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on my calendar.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their connection request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn. You’re also welcome to check my website, my blog, and my YouTube Channel.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


5 Crippling Beliefs That Keep Your LinkedIn Profile OUT of Search Results!

Belief Number one: you don’t have a picture, and if you do it is’t optimized!
A picture on LinkedIn increases your chances of profile views 11 times. An optimized picture means you name your picture (YOUR NAME LINKEDIN PROFILE MARKETING MANAGER) and it will increase your search results not only on LinkedIn but will show up on Google search as an image result.

Belief Number two: Your LinkedIn headline is your current job title and company name!
Most people use the default setting on their LinkedIn headline which is their current job title and company name. Never use a default setting on LinkedIn it will brand you as a commodity. Your headline is your tagline or marketing piece. It should include 3 things. What you do, who you help, and how you help them.

Number three: Your LinkedIn summary is about YOU!
Your summary should be in the first person and yes the first paragraph should tell people about what you do. Just make sure every sentence doesn’t start with “I”, “I”, and “I”!! The second paragraph should tell you client or customer or recruiter how you have helped previous company or jobs increase sales cut costs, or streamlined a procedure. The third paragraph you tell how you will solve their problem! Make sure to add a “call to action” (Contact me to see how I can help your business with marketing solutions.

Number four: You loaded your LinkedIn profile with keywords instead of searchable skills.
Most people use keywords on their profile which is OK but to get better search results use LinkedIn skills. Skills are search terms that people using LinkedIn have already search for. EXAMPLE: Friend of mine wanted to be found for “Public SPEAKER” We searched the skills section and it wasn’t there, but “Public SPEAKING” was there. So we changed his headline for the searched skill of Public SPEAKING.

Number five: You haven’t joined any or just a few LinkedIn groups
If you want to be found on LinkedIn you have to be in their network. If you are not in a persons network you will not show up in search results. The fastest way to increase your network is to join groups and make sure they are large groups. LinkedIn changed it search about a year ago so when you search it used to be you searched all of LinkedIn, not anymore your search results are only the people in your network.

Many of my clients are leaders in sales, business development, training, and recruiting who recognize the need to attract customers through Corporate Strategic training of LinkedIn, one on one consulting, and private workshops. You are shown how to use all of LinkedIn’s resources. To discover how this process can benefit your organization, simply schedule an appointment on:

my calendar https://calendly.com/brucebix49.

Here is my call to action. If you would like continuing information about LinkedIn I’m always happy to connect with people who PERSONALIZE their request. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help with LinkedIn.

I build practically perfect LinkedIn profiles and exemplary executive resumes. Contact me if you need help at 224-221-9700 or Email me at BruceBix49@gmail.com


Three Keys for Your LinkedIn Headline to STANDOUT!

Most of the LinkedIn profile Headlines I see on LinkedIn today are LinkedIn default headlines. What is the LinkedIn default headline? The default setting is your last job title and the company you worked for.

Example: Marketing Manager at ABC Company. Sounds terribly exciting doesn’t it. I just did a search on LinkedIn for “Marketing Manager” and the results were 1,329,169 results for “Marketing Manager”. Yes, I used the quotes because I wanted that exact phrase. Just a little competition.

So being a Marketing Manager, that’s OK, but it’s JUST OK. You need to breathe some life into your headline in order to stand out on LinkedIn. You are competing with almost 300 million profiles. Your headline does not have to be your job. You are not your job. Even if you are in job search your headline should showcase who you are. It should be your ideal target position and what you do, not just a job title.

The three keys are 1) what you do (KEYWORD), 2) who you help (KEYWORD), and 3) how you help them solve their problem (KEYWORD). Before you start to redesign your headline put yourself in the hiring manager’s place. As the hiring manager ask yourself “Why should I care about your profile, WHAT can you do for me? Your headline should demonstrate that you can add value to the hiring managers company.

The first key for a successful headline is to have your position as keyword in the headline. When people search for what you do, your ideal job title is the Keyword they use to find you, Marketing Manager, It Manager, or Sales Manager.

The second key is who do you help? Set up your headline to laser focus on your ideal person or company. Target or focus your keywords on the companies you would like to work for. Strategically pick those keywords you that you believe the hiring manager is searching for.

The third key is how do you help people. What pain point are you able to solve that no one else can? What problem does that company have. Are you able to cut costs or increase revenue. Are you able to motivate salespeople?

Here is an example of a Headline that captures all three keys:

Experienced Bilingual B2B Sales Professional | Helping French and American Companies expand their International Presence

Plenty of keywords that LinkedIn’s search algorithms can easily find, focusing on your target, and solving a problem. And, it all fits within the 120 spaces LinkedIn allows for the headline.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this information valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com.


Do you know what the 5 Must Haves for the Perfect LinkedIn Headline are?

The first thing to know about your LinkedIn headline is that it doesn’t have to be the same as your current job title, that is a LinkedIn’s default mechanism. Don’t be a default and brand yourself as a commodity. Demonstrate your uniqueness.

First Impressions: you ONLY have one chance to make a great first impression, your headline is like a marketing statement. You need to have a compelling headline to draw people into your profile. It is a chance to showcase your unique value position (UVP). Here is an example: “B2B sales professional at XYZ company”, or “Experienced Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence”.

Your headline is the most important piece of real estate on your LinkedIn profile. It is the most heavily weighted keyword search section of your profile. It is great for SEO. Use keywords that you want to be found for in your headline.

1) Use Strategic KEYWORDS! And place them with expertise

2) Succinctly showcase your VALUE proposition

3) How you SOLVE their problem

4) Be SPECIFiC, claim your niche, what you do

5) Speak DIRECTLY to your audience Be creative

There are 25 reasons to have a unique headline, twenty-three of them are all the updates, groups you join, comments you make, endorsements you give & receive show up on your connections home page.

Number 24 is one of the most important reasons for your headline to be unique, people that are in your network but those beyond your 2nd level connections can not see your full name and profile, so it’s very important to be strategic about the unique cvalue of your LinkedIn headline.

Your 3rd degree connections and fellow group members can only see your first name and last initial. Everyone beyond that can only see the words “LinkedIn Member.” Those out of your network and everyone else can only see your full headline. So make your headline unique.

Reason number 25 is when people keyword search for you on Google, your whole headline shows up in the search results.

These are three of my favorite connections that show you how they are unique and made full use of their headline…..

“Quite possibly the only person on LinkedIn who isn’t a results-oriented team player with excellent interpersonal skills” – Management consultant.

“I use every tool in the public relations toolbox to make our clients the heroes in their own stories” – Public relations expert.

“Internet Marketing Expert | Looking For New Business Partnerships That Need Help With Marketing… Lets Connect!” – Marketing expert.

Take advantage of your headline, tell them with keywords what you do, who you help, and how you help them!

If you like this post please forward it to those who need it. Thank You for reading it.


How You Should Edit The New LinkedIn Profile Headline?

More importantly is WHY you should edit your LinkedIn headline.

There are twenty five reasons to make changes to your profile.

Number one, should be to incorporate keywords into this section

of LinkedIn. The reason for keywords here is that the headline is

the most heavily weighted area for search.

The headline is the first impression that other LinkedIn members see when they view your profile. Does

your headline tell others what you do? Does your headline tell others who you help? Does your headline

tell others how you can solve their problems? More importantly does your headline emphasize your “UVP”

(Unique Value Position)?

The LinkedIn headline is the most important piece of real estate on your profile. It is the ONLY totally

customizable section that you can personalize on your LinkedIn profile!

Reasons two through twenty four are all the actions you perform on LinkedIn. Actions such as joining a

group, endorsing someone’s skills or expertise, commenting on an article, adding connections, or sharing

an article with your LinkedIn connections.

The last, and maybe the most important reason is that when someone searches for your name on Google your

whole LinkedIn headline show up in the search results. If your profile if optimized like your headline

your LinkedIn profile will show up on page one.