Where do You Strategically Place Keywords on Your LinkedIn Profile?

The questions is always the same. I want my LinkedIn profile to show up in search, where do I place my keywords? Everyone invariably wants to be on page one on LinkedIn for their keyword(s). So how do they do it?

LinkedIn’s search algorythm is based upon keyword density. So the more often you place your keywords on your LinkedIn profile the higher you will rank. But, that is only part of the equation.

The most important part of keywords is WHERE to place them. LinkedIn’s most heavily weighted section for keywords is the Headline section of your profile. So, if you can place the keyword in the headline more than once it will help your ranking for that keyword. You can, and should, put more than one keyword you are searched for in the headline. If you can fit 4 or 5 words by all means place them in the headline.

The second place that is searched by LinkedIn for keywords is your current position title. If your title has an abbreviation use it but also spell out the title. ex: Chief Financial Officer (CFO).
Make sure you include the keyword(s) in the first line of description of the position.

The third place that is most strategic for keyword placement is/are the past experience section. If you have been a CFO for two or three companies during your work history make sure to include the same keyword(s) in your past experiences. AGAIN, Chief Financial Officer (CFO), it must read identically in all sections.

The fourth strategic area to include your keyword(s) is in the summary section of your profile. Tell your story in the summary section, make sure to include the keyword(s) in the first line also. The summary section gives you the opportunity to strategically place the keyword(s) throughout the section. You have 2000 characters to define yourself, how you have helped companies, and how you solve problems.

At the end of the summary section you can include specialties. Specialties (meaning) keywords, follow each specialty or specialty phrase with a comma, to differentiate each as a KEYWORD.

At the end of the summary section place a “call to action”, CONTACT ME TO SEE HOW I CAN HELP YOUR COMPANY, so those finding you know what to do once they find your profile.

The fifth area to strategically place your keywords is the “Specialties and Expertise” section of your profile. Specialties and expertise is just another word for KEYWORDS. Choose your skills wisely to match your keywords.

One way to confirm the keywords search is to place a keyword search for the word “RETAIL” then click on the profiles that show up. What you will find is the word will show up highlighted in yellow by LinkedIn. This will show you exactly where they search for your keyword.

AND, one bonus area to place keywords is in the “Interests” section of your profile. Not only does LinkedIn search there for keywords, it also treats each keyword as a link to profiles ranked for that keyword on LinkedIn. Click on the link and it will take to a listing of those people using that keyword in their profile. So if you rank high for that keyword you will show up in the search.

One last caveat, when people do a keyword search, LinkedIn will show your first degree connects first then second degree, third degree, and so on. So if you are NOT connected to the person doing the search your profile will not show up in the results.

I’m always happy to connect on LinkedIn with people who read my blog. My email address is BruceBix49@gmail.com. If you find this info valuable please pass this on to others who need help.

I write practically perfect LinkedIn profiles and exemplary executive resumes. Contact me at 224-221-9700 or Email me at BruceBix49@gmail.com.

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